Postgraduate MSc/PgDip/PgCert

Digital Business

Salford Business School

Attendance

Full-time

Part-time

Course

One year

Two year

Next enrolment

June 2021

Introduction

In a nutshell

September 2021 entry is now closed for international applications; we still have a small number of places for UK applicants. The next available start date is January 2022; we welcome applications for this and future dates.

Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including strategic planning, critical thinking and project management.  

MSc Digital Business is designed to help create multifaceted business leaders with the skillset and knowledge to launch innovative businesses, work in tech and manage digital transformation projects.

Combining topics usually explored in Information Systems, Digital Marketing and Management postgraduate degrees, Digital Business expands your technological knowledge and helps you develop essential leadership skills. You’ll look beyond the tech buzzwords and explore the real business applications, risks and opportunities of emerging technologies.

Greater Manchester has long been established as one of the largest tech hubs outside of the capital. The North West has the highest demand for digital business-based workers outside London with over 88,000 people employed in digital tech roles. You’ll take advantage of the opportunities the region has to offer through support from research active academics and engagement with industry throughout the programme.

You will:
  • Develop skills and knowledge to succeed in digitally transforming environment
  • Be critically aware of the capabilities of emerging technologies
  • Gain practical and transferable digital skills and techniques
Placement

options available

International

students accepted

Course accreditations
IDM logo

This for you if...

1.

You are enthusiastic about digital technologies

2.

You aspire to work in a digital business

3.

You are a problem solver and want to be a critical thinker

4.

You want a career pathway in digital and business to compete in the marketplace

5.

You want to join a supportive educational community at Salford Business School

6.

You want a different innovate mode of learning

Course details

All about the course

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a six-week period. Face-to-face teaching is delivered on campus for six hours each week. In addition, you will attend the taught element of the Industry Collaboration Project one afternoon a week during the six-week blocks.

The Industry Collaboration Project (ICP) module accounts for the final 60 credits of your degree. You will have the opportunity to select between a live project, placement, internship or dissertation, all of which are designed to accommodate your career aspirations and enhance your professional experience.

You will be allocated a supervisor who will mentor you through the ICP. You will also have the opportunity to engage with the Student Hub and askUS. askUS can help with pre project/placement support for students and opportunities for those going on placement to participate in training workshops to ensure best practice. The Student Hub can helps you to find internships, placements and live projects for your Industry Collaboration Project.

Part-time students study alternate modules (one module on, one module off) to complete their degree in two years.

During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.

Semester one

Digital Business and Entrepreneurship

The Digital Business and Entrepreneurship module has been designed specifically to equip you with the practical and theoretical skills needed for contemporary business settings; you will gain an understanding of the role of inactive business models (think Uber) that can exploit innovative and disruptive technologies such as drones, robotics, and wearable tech. There is a focus on entrepreneurial skills essential for those starting their own businesses and also for those working in digital business settings. The module will encourage you to critically assess how social, disruptive and innovative technologies can become key business enablers and facilitate strategic competitive advantages.

Search and Social Media Marketing

This module aims to develop your core skills in social media-based targeting and communication strategies. We will consider a host of topics that look at the strategic analysis of social media platforms from a communications perspective, key metrics, tools, techniques and strategy development frameworks.

You will look at search engine optimisation and search engine marketing, site audit, content optimization etc. We will use intensive case discussion sessions, group activities, practitioner lectures and insightful study materials to look at how marketing communication through social media is achieved. This module is accredited by the Institute of Direct and Digital Marketing (IDM). 

Teaching and learning reflect real-world industry needs and offer you the opportunity to practise your skills on your own digital profiles as well as mini projects. You will learn through:

  • Interactive lectures and seminars
  • Small group learning sets will be used as the basis for problem-based learning scenarios designed to include case studies, class-based activities, research articles and web-based materials
  • Guided personal study supported by associated reading list, lecture notes and relevant research articles

Assessments:

50%        Individual portfolio report
50%        Individual project work presentation

Semester two

Information Systems and Digital Transformation

Most businesses are undergoing some form of digital transformation, this module has been designed in partnership with business leaders to take a critical overview of the processes that are involved. You will develop a theoretical and practical understanding of the needs of organisations when strategically planning transformation and integrating business information systems. You will also achieve a holistic knowledge of the critical role of Information Technology/ Systems (IT/S), both at corporate and business levels, enabling you to be ready to support and deliver professional, ethical and legal services in IT/S transformation.

The module is divided into six topic specific blocks. Each block will introduce the topic, via interactive/participatory lecture and tutorial/seminar sessions and close with a reflection and synopsis of the topic area. Each block will inform the following block.

Teaching is delivered via:

  • interactive lecture sessions, timed tasks, panel discussions, round table debates and quizzes. These will be explored in greater detail by students, working individually or in small groups on a case study, or articles/whitepapers from associated business resources. Groups will be asked to present their solutions to the larger class and these will be openly discussed.
  • guest speakers (including graduates) from industry provide you with valuable examples of current practices, career advice and networking opportunities.
  • additional guided personal study supported by associated reading list, lecture notes and relevant research articles

Assessments:

50%        Individual assignment
50%        Digital portfolio

Project Management, Leadership and Skills, Planning and Control

You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these qualities will develop your ability to lead complex projects.

Semester three (Industry Collaboration Project (ICP) - choose from)

Work Placement

A six month paid project with an organisation located regionally, nationally or internationally. By exploring a key issue impacting an organisation, you will apply the theoretical knowledge gained through your studies and develop and use appropriate problem-solving skills in a real-world environment.

You will create an initial 1,500 word research proposal then compile an 8,500 – 10,000 word portfolio of evidence that shows the work undertaken, the deliverables created, the impact achieved, the theories and concepts applied, the data gathering activities undertaken and a critical reflection by the student of their work practices and learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:
10% project proposal
90% portfolio

ICP Internship

The three-month unpaid internship aims to equip you with the relevant practical skills to critically identify and evaluate key issues impacting organisations and their environments either in the UK or overseas. You will work alongside an organisation to identify and explore a real organisational issue.  You will have specified learning goals and will need to actively reflect on what is being learned throughout the experience.

You will create an initial 1,500 word research proposal then compile an 8,500 – 10,000 word portfolio of evidence that shows the work undertaken, the deliverables created, the impact achieved, the theories and concepts applied, the data gathering activities undertaken and a critical reflection by the student of their work practices and learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:

10% project proposal
90% portfolio

ICP Applied Dissertation

An advanced-level applied research pathway based on a real-world business problem and examining an issue important to an organisation.   The dissertation path gives you the opportunity to apply the theoretical and practical knowledge gained from the taught elements of the programme to a current organisational issue and deploy and effectively use appropriate problem-solving skills through critical self-reflection and methodical, systematic research.  It is an excellent option if you are considering moving into academic research and PhD studies.

You will create an initial 1,500 word research proposal consisting of research questions, aims and objectives, and the rationale for undertaking the study.  The 12,000 – 15,000 word dissertation will include literature review, research methodology, analysis of findings, conclusions, recommendations and a critical reflection of your learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:  

90% portfolio
10% project proposal

Entrepreneurship

Through this option you will apply the theory and concepts you have learnt from the taught elements of your programme. With the help of mentors in the Launch@ Salford incubator, you will develop the skills and thinking that supports entrepreneurial action while working on the development of your own innovative business idea.

You will horizon scan for business opportunities, assess the external challenges and consider available strategies that will support your aim of establishing a new business, or let you incorporate entrepreneurial thinking into an existing organisation.

Assessment: initial 1,500 word business proposal (10%) and an 8,500 - 10,000 word Comprehensive Business Proposal accompanied by a 30 minute presentation (90%).

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?

TEACHING

The course is block delivered with students studying a single module for a six week period. Face to face teaching is delivered on campus for two half days each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the six week blocks, with independent study completed in your own time through the University’s virtual learning environment, Blackboard. Individual student timetables are provided during induction week.

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include:

  • Written Reports
  • Case studies
  • Academic Posters
  • Research based assignments
  • Individual and group assignments
  • Strategic planning
  • Developing a innovative product

Salford Business School

Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.

We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.

Facilities

Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. A dedicated Employability team will help you with work placements and access to work skills. Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.

The University library isn’t just for reading books.  The ‘library in the park’ is a fresh, modern learning space with PC suites, Mac computers, bookable working rooms and café.  It's open 24/7 everyday of the year (except Christmas Day!) so you can study when it suits you. There's a wealth of support for you too, especially if it's been a while since you've studied and you want to brush up on your study skills. Find out how to make the best start on their website.

Interested in starting your own business? Launch@ Salford is the incubation centre for business start ups providing a reception area, hot desk office space, private meeting rooms – and a networking lounge where you can grab a coffee and make those business connections.

Programme Leader

Dr Marie Griffiths

Marie is the Programme Leader for this course, and teaches across the Business School on a number of digital focused modules at UG, PG, and MBA levels. Marie is also the Director for the award-winning Centre for Digital Business and has worked hard to ensure that the internationally recognised research has informed the teaching on this programme. Digital business is becoming a critical concern for many business leaders and owners and as a consequence, Marie is now also delivering digital transformation courses to senior managers both nationally and international. Marie is the President of the UKAIS (UK Academy of Information Systems) a 25-year established academy that links industry and academia.

Marie’s research passions are technologies and people; looking at how omnipresent and emerging technologies are transforming how we work, communicate, play, learn and the different spaces that we now exist in. More generally for society is the issue of privacy and digital identities and the data that is amassing. Also more concerning for businesses is, are they digitally ready, do they know what technologies are coming to disrupt them and do they know their customers?

Marie has an excellent track record of working closely with SMEs to digitally transform and has been part of the academic team on ten Knowledge Transfer Partnerships.

Getting Here

If you’re planning on commuting, both our MediaCityUK and Peel Park campuses are perfectly placed. Whether by bus, rail, bike or car, we’re easily accessed from all over Greater Manchester, Lancashire and beyond.

Get more information about your options for commuting, or hear about the experience from current students.

Employment and stats

What about after uni?

Digital transformation is challenging many businesses as everyone looks to harness the potential of being digital – Digital Business ensures you have the key skills and practical expertise to succeed in this changing market place. Additionally many graduates often progress to become business owners and consultants.

Once you graduate you will gained a highly regarded qualification, as well as personal and organisational management skills that will enhance your career prospects.

A taste of what you could become

An information systems manager

A creative director

A business development manager

An entrepreneur

A data analyst

And more...

Career Links

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focused education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our postgraduate courses balances academic teaching and professional experience. Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want. The Industry Collaboration Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.

Requirements

What you need to know

APPLICANT PROFILE

This course is ideal for graduates who want to establish a career in digital business or for existing managers who wish to enhance their digital skills and future career prospects. As digital is impacting every sector, we accept graduates from a range of different backgrounds. Alternatively you may be currently working, have your own business and want to strengthen your capabilities.

Every business will be a digital business and there are key innovative skills and analytical mindsets needed to succeed. You should also be curious, self-motivated and have good written and verbal communication skills.

The MSc is the only route available for international students. Find out more about the dedicated support for international applicants, visit www.salford.ac.uk/international

ENGLISH LANGUAGE REQUIREMENTS

Normally IELTS 6.0 with no individual element below 5.5, or equivalent recognised Secure English Language Test, (SELT).

If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University.

Standard entry requirements

Undergraduate degree

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.

Where a student has gained a recognised honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Alternative entry requirements

Accreditation Of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

How much?

Type of study Year Fees
Full-time home 2020/21 £7,920per year
Full-time international 2020/21 £14,670per year
Full-time home 2021/22 £8,100per year
Full-time international 2021/22 £15,030per year
Part-time 2021/22 £1,350 per 30 credit module
Full-time home 2022/23 £8,280per year
Full-time international 2022/23 £15300per year
Part-time 2022/23 £1,380 per 30 credit module
Additional costs

For more information please see our funding section.

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for international students

If you are a high-achieving international student, you may be eligible for one of our scholarships.
 
We have a range of scholarships available for students applying for courses in 2020-2021 and 2021-2022. Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.

We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.

See the full range of our International Scholarships.

Apply now

All set? Let's apply

Still have some questions?  Contact us:

By email (UK applicants): enquiries@salford.ac.uk
By email (international applicants): international@salford.ac.uk

By phone:  +44 (0) 161 295 4545

Enrolment dates

June 2021

September 2021

January 2022

June 2022

September 2022