Postgraduate MSc

Managing AI in Business

Salford Business School




One year

Next enrolment

September 2024


In a nutshell

International applicants: please check the international intakes page for the latest information and application dates.

Our brand new dynamic and comprehensive Managing AI in Business postgraduate programme has been crafted to develop versatile leaders, adept at harnessing the power of Artificial Intelligence (AI) while effectively managing businesses. This programme delves deep into a synthesis of strategic use of AI, practical application of AI and the different tools of AI and prompt engineering, tailored for aspiring professionals seeking to leverage the latest advancements in AI for organisational growth and success. 

Designed for graduates or professionals with a foundation in IT or business, the programme uniquely focusses on the application of AI, rather than simply the technical. It fosters critical leadership, strategic thinking, and problem-solving abilities crucial for thriving in the contemporary AI-driven landscape. Whether you aspire to spearhead initiatives in the digital economy, lead transformative AI projects, or embark on entrepreneurial endeavours, this programme will empower you as a visionary AI leader and a resourceful innovator. 

To find out more, register for one of our Postgraduate Open Days or learn more about our master's courses in business, finance and law.

You will:

  • Engage hands-on with diverse AI tools and prompt engineering, considering the ethical implication of AI in rapidly evolving workplaces.
  • become a visionary AI manager capable of steering organisations toward success in the dynamic and challenging AI-driven era.
  • have the opportunity to pursue additional accreditations alongside your degree, augmenting your qualifications and career prospects.
  • benefit from tailored options such as internships, placements, consultancy projects, entrepreneurial development projects and dissertations, enabling you to consolidate your learning and elevate your employability skills.

options available


students accepted

This for you if...


You want to develop your knowledge and skills to be an effective future leader who can manage AI driven change.


You are looking to start or progress a career in managing AI and want a rigorous and practice-focused approach.


You want to benefit from an industry-driven curriculum, teaching the practical skills needed to navigate the ever-evolving AI landscape.


You want to work with and learn from internationally recognised researchers and subject experts, who interact regularly with businesses.


You are keen to acquire the additional professional credentials embedded within this degree.


You want to study in a city and a university that is at the heart of the digital/technological revolution.

Course details

All about the course

This programme consists of nine 15-credit core modules, including the Research Methods for Managers module, which will prepare you for the final elective module. For this final module, you'll choose from the dissertation, internship, entrepreneurial development project, consultancy project or work placement. 

Core modules

Principles of Business AI

This module delves into definition and concepts of AI and business strategy, equipping you with a comprehensive understanding of AI in the corporate landscape. You will explore fundamental AI principles, machine learning and their strategic implementation in diverse business domains. The module provides risk management and the societal impact of AI adoption in future business. You will engage in case studies and critical analyses to develop a nuanced perspective on leveraging AI for competitive advantage.

The course bridges the gap between technological innovation and effective business decision-making, fostering a holistic approach to integrating AI into contemporary organisational frameworks. 

AI Governance and Sustainability

This module offers a comprehensive exploration of the intersection between AI sustainability, encompassing three fundamental areas: economic, social, and environmental sustainability aligned with the United Nations' seventeen sustainability goals. Probing into legal implications, the course addresses governance frameworks for responsible AI deployment. Ethical considerations take centre stage, navigating the landscape of AI ethics and professional development.

You will examine general challenges posed by AI, highlighting ethical dilemmas and limitations inherent in AI systems compared to human counterparts. This module will equip you with the knowledge to navigate the complex terrain of AI governance while ensuring alignment with sustainable and ethical principles. 

AI Prompt Engineering for Business

This module focuses on the practical aspects of crafting effective prompts for AI systems. Exploring the principles of Prompt Engineering (PE), the module elucidates the 'how-to' of formulating prompts to optimise AI performance. 

You will delve into the benefits and concerns associated with PE, gaining insights into its strategic application. The module tailors its approach for diverse business scenarios, offering a delicate understanding of how PE can be customised to enhance decision-making, problem-solving, and overall efficiency across various industry contexts. You will emerge equipped with the skills to harness the power of AI through precise and effective prompt engineering in business applications. 

AI in the Workplace

This module explores the transformative influence of AI on organisations, emphasising effective change management in key business areas such as HR, leadership, workspace dynamics, and workforce integration. You will gain insights into harnessing AI for collaborative human-machine synergy, recognising that successful implementation requires understanding of the evolving roles of both.

The module navigates the strategic implications of AI adoption, enabling you to facilitate a seamless coexistence of humans and machines in the future workplace. Through practical scenarios, it cultivates an appreciation for the pivotal role AI plays in shaping the future of work while emphasising the importance of adaptability and leadership in this dynamic landscape. 

Business Application and AI Tools

This module offers a comprehensive review of cutting-edge AI tools and technologies, unravelling their strategic impact on organisational processes. You will delve into the intricacies of integrating AI tools, with a focus on understanding and maximising return on investment (ROI) for businesses.

The course navigates practical applications across diverse sectors, empowering you to select and implement AI tools judiciously. From machine learning algorithms to automation frameworks, the module will equip you with the knowledge and skills to navigate the evolving landscape of business applications, fostering informed decision-making and proficiency in leveraging AI tools for organisational success. 

Responsible Technology

This module will provide you with a comprehensive understanding of the contemporary landscape of technology ethics, including AI and information ethics, and includes issues such as regulatory and governance frameworks, sustainability, privacy and equality. 

AI in Practice

This module invites AI practitioners as guest speakers to provide real-world insights. Focused on human-centric ethical AI, the module explores the profound impact of AI on individuals, society, and organisations. It delves into the evolving ethical landscape, emphasising how our values shape AI applications and influence societal change.

You will engage in critical discussions, gaining a comprehensive understanding of the responsible use of AI in business field. The module not only imparts practical knowledge from industry experts but also cultivates a deep awareness of the ethical considerations that underpin the transformative role AI plays in shaping the human experience and organisational dynamics. 

Cyber Security & Information Management

This module provides a comprehensive understanding of the principles and practices essential for ensuring the confidentiality, integrity, and availability of information assets within organisations. You will explore various aspects of information and cyber security. The module content is mapped against the British Computer Society Information Security certificate to prepare you to undertake the certification if wanted.  

Research Methods for Managers

An applied module that focuses on practical research methodologies and techniques for conducting research within the workplace and prepares you for your final elective module. 

Elective modules

Business Dissertation

You will select a particular topic you are interested in for further in-depth study.   

Business Internship

A 3-month experiential opportunity within an organisation, focusing on real-world project management issues.  

Entrepreneurial Development Project

An experiential learning opportunity where you will conduct market and business environment research to identify a business idea or venture and develop a business plan.  

Business Consultancy Project

An experiential opportunity where you will work with clients to solve live business problems.   

Work Placement

A full time placement of up to 12 months in a project management related role within a workplace (subject to availability and visa compliance). 

You will choose one of the elective module as the final 45 credits of your degree.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?


An underlying principle of the learning and teaching strategy is to develop students as reflective practitioners and encourage engagement with continuous professional development. Teaching activities will range from, interactive lecture sessions, business simulations, timed tasks, student co-created activities, discussions, practical technology practical sessions, to student-led discussions, where you will be able to apply academic ideas and work with data, tools and techniques, supported by subject experts. 


A range of assessment methods will be utilised across the programme, such as: 

  • Data analytics portfolio 
  • Podcasts 
  • Expo style research presentations  
  • Reports  
  • Digital portfolios 
  • Research Infographic  


Taking the leap from undergraduate study? Returning after a study break? Joining us as an international student? Whatever your circumstances, we’re committed to supporting you throughout your studies. Find out more about our support for postgraduate students.

Why choose us?

Situated at the heart of Greater Manchester's £5 billion-pound business, finance and digital sector, Salford Business School stands as a dynamic hub for the development and exchange of knowledge. We combine cutting-edge learning with strong industry connections, preparing you to lead change in the fast-paced world of business and management. 

Our expert-led and industry-informed programmes provide highly practical teaching enriched with real-world learning opportunities. Most of our programmes offer various work placements locally, nationally, and internationally, allowing you to practice and develop your learning. 

Throughout your journey, we will equip you for a fulfilling life and professional career, fostering curiosity, adaptability, and confidence to tackle 21st-century challenges. 

Business: Science or art?
Our postgraduate degree award is a Masters of Science (MSc), reflecting our commitment to data-driven, evidence-based business decisions, even in innovative and creative endeavours. 

Where will I learn?

You will study at our green Peel Park campus, just a short five-minute journey from central Manchester with close transport links, and our state-of-the-art campus at MediaCity is just a short bus ride away. 

Our dedicated student hub on the sixth floor of the Maxwell Building provides areas for collaborative and independent study and break-out spaces. Additionally, here you can find our in-school progression and careers teams to support your journey. 

Getting here
Our campuses are easily accessible, with Salford Crescent train station at the centre of our Peel Park campus. Whether travelling to us by bus, rail, bike, car, or plane, our campus is easily reached from all over Greater Manchester, Lancashire, and beyond. For international students, Manchester Airport is a short ride away and offers regular flights from London and many international airports. 

Dedicated support

Starting or continuing to study at university is a big decision, and we are committed to supporting you throughout your time with us. 

Our in-school Student Progression Assistants address programme and workload matters, whilst the Careers and Employability team, along with in-school advisors, offers personalised career support. The Library provides diverse learning support beyond your course, and for non-course matters, our university-wide support service, askUS, assist with topics from financial management to wellbeing. 

If entrepreneurship appeals to you, Launch @Salford, our start-up incubator, offers expert insight and support. Additionally, our Business School's Postgraduate Mentoring Scheme connects new master's students with existing ones, providing valuable guidance during your transition. 

These integrated support methods aim to help you seamlessly transition into your postgraduate course and ensure success during your time with us. 

A global community

Salford Business School is home to a diverse global student-staff community. Our teaching team consists of active researchers, academics, and industry experts who offer the latest in theory, research, and industry expertise.

Furthermore, our diverse student community brings together individuals from various backgrounds and experiences, providing you with a well-rounded perspective, knowledge, and friendships that will shape you into a future leader and global citizen. This equips you to thrive in life and your career, instilling curiosity, adaptability, and confidence to confront the digital, ethical, and sustainability challenges of the 21st century.

Programme Leader

Dr Marie Griffiths

Dr Marie Griffiths is the Business School’s Director of Post Graduate Research (PGR) and Programme Leader for digital-focused modules at UG and PG levels. As a key member of the Women in Tech sub cluster of the Research Cluster for Disruptive Technology at Salford Business School, she ensures that internationally recognised research informs the teaching on this programme. Marie is also the former President of the UKAIS (UK Academy of Information Systems) and a Digital Trustee at Emmaus Salford

Her research focuses on how emerging technologies impact work, communication, play, and learning. She is particularly interested in issues of privacy, digital identities, and data accumulation. Marie has a successful track record of working with SMEs on digital transformation and has co-authored a book titled ‘Strategic Digital Transformation: a results driven approach’. Additionally, she has been part of the academic team on ten Knowledge Transfer Partnerships

Employment and stats

What about after uni?

Upon graduating, you will be well-prepared to pursue a wide array of rewarding and high-demand career opportunities. Having a postgraduate degree in Managing AI in Business will ensure that you have a very employable set of skills. Career areas for graduates of this programme may include:

  • AI Leadership: Responsible for managing an organisation's information technology systems, department or teams, and overseeing technology projects and teams. Overseeing AI technology strategies, ensuring alignment with business goals. 
  • Digital Transformation: Offering expertise to businesses, leading organisations through the process of adopting and integrating AI technologies, optimisation and digital transformation.
  • AI Business Analysis: Bridging the gap between business needs and IT solutions, optimising processes and workflows. 
  • AI Innovation Management: Driving innovation initiatives and fostering technological advancements within the organisation.
  • Entrepreneur AI: Launching technology-based ventures, leveraging expertise in IT/IS management.

A taste of what you could become

An information systems manager

A creative director

A business development manager

An entrepreneur

A data analyst

And more...


What you need to know


International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (with no element below 5.5) is proof of this. If you need to improve your written and spoken English, you might be interested in our English language courses.

Find out more about the dedicated support for international applicants.

Standard entry requirements

Undergraduate degree

Normally a minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements.

International Students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

Alternative entry requirements

Accreditation Of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

How much?

Type of study Year Fees
Full-time home 2024/25 £8,550.00per year
Full-time international 2024/25 £16,560.00per year
Full-time home 2025/26 £8,550.00per year
Full-time international 2025/26 £16,560.00per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits. For more information please see our funding section.

International applicants 

If you are applying from overseas and are accepted onto the programme with placement, there will be additional costs associated with visa extensions. These include:

  1. Extending your student visa fee (visit for more information). Please note, this is in addition to your original student visa fee.
  2. Tier 4 biometrics enrolment fee.
  3. Immigration Health Surcharge 12 month fee (visit for more information).

Visit Immigration and Visa FAQ and read the section on extending your Tier 4 visa for further information.

International scholarships

If you are a high-achieving international student, you may be eligible for one of our international scholarships.

Apply now

All set? Let's apply

Want to know more? Register for one of our Open Days or contact us:

By email:
By phone: +44 (0)161 295 4545

Enrolment dates

September 2024

January 2025

September 2025