Dr. Jonathan Swift

Salford Business School

Photo of Dr. Jonathan Swift

Contact Details

Maxwell Building Room 606c

Please email for an appointment.

Current positions

Senior Lecturer in International Business & Marketing


Jonathan has lived for many years in Latin America, specifically in Colombia, Mexico and Brasil. He has been involved in a variety of activities, including Trade Fair Management, and market research. He began his career teaching foreign languages and moved into cross-cultural training for multinationals such as ICI and Kellogs. He has worked closely with a variety of industrial clients, generally in the areas of international consultancy, and market research. He has been the Programme Leader for the MSc in International Business, and is currently the International Links Tutor with responsibility for developing academic and commercial links abroad. He runs an international research project, that examines the development of cross-cultural business relationships with various countries. He is currently Visiting Professor at the Universidad de La Salle, Bogotá, Colombia.


  • International Marketing
  • International business Consumer Behaviour
  • International Communications
  • Cross-cultural Business Relationship Development
  • International Management

Research Interests

  • Cross-cultural Business Relationship Development
  • The Role of Foreign Language Competence in International Business
  • International Marketing and Consumers
  • Culture and International Business/marketing
  • International Business and Military Strategy
  • Doing Business in Latin America
  • Doing Business in Spain

Qualifications and Memberships


  • PhD Applied Linguistics (Liverpool)
  • MSc  Marketing (Manchester)
  • Certificate of Teaching in Further & Higher Education (Staffordshire)
  • MA Latin American Studies (Liverpool)
  • Postgraduate Certificate in Education (Leeds)
  • BA (Hons) Latin American studies (Portsmouth)


  • Associate Institute of Linguists