Mr John McCarthy

Professional Services

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Current positions

Associate Chief Operating Officer


I am a Higher Education Professional with over 25 years of responsibility at a senior level in both consumer and corporate marketing, international partnerships, student recruitment and admissions and student service. I have had responsibility for developing, delivering and managing the implementation of communication, marketing and brand positioning campaigns across all five universities for which I have worked.I have also driven major business process and systems change programmes designed to enhance the student experience from initial point of contact to graduation and beyond.

I am a corporate strategist and use my statistical background to provide insight and evidence based analysis and solutions across the whole student journey.

My experience includes International recruitment and partnership development and I have a research and professional interest in the development of Strategic Enrolment Management as a profession within the US and UK higher education sector.

Areas of Research

Implementation of CRM to improve student experience and outcomes

Statistical modelling of recruitment data to better predict enrolment outcomes

Statistical modelling and predictive analytics in modelling student outcomes

Qualifications and Recognitions

  • Business Administration

    1990 - 1992
  • Applied Statistics and Computing

    1985 - 1989