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School of Health and Society

Dr Gaynor Bagnall

Head of Sociology & Criminology


In 1998 after completing her PhD at Salford on the ‘Production and Consumption of Heritage Sites’, Gaynor moved to a lecturing post at LJMU, before returning to the University as a Senior Lecturer in 2006. Since arriving at Salford Gaynor has worked in a number of academic leadership roles, and is currently Head of Sociology & Criminology. She has also been the Principal Investigator on a number of externally funded research projects in the area of audiences and digital media, museums and heritage, and culture-led regeneration and community engagement.


  • Connected Lives (Module Leader)
  • Culture Power and Identity
  • Popular Culture
  • Qualitative Research Methods

Research Interests

Gaynor has a long-standing research interest in the areas of culture, heritage, museums and audiences, and a more recent concern with the relationship between museum and heritage site visitors and digital media. Her work has focused on understanding the audiences for and audience engagement with a range of cultural and heritage organizations. She has led and co-led a number of funded (AHRC, ESRC, EPSRC, Arts Council) research projects in these and related areas. Using a range of innovative and co-creative sociological methods she has explored how emotion, meaning, and identity are produced in the consumption of such sites. Research with museums and heritage sites, often in areas of cultural regeneration, has enabled her to examine the interplay of emotion, heritage, and memory and the role they play in enabling forms of belonging, connections and even disconnections to place.

Qualifications and Memberships

  • PhD
  • Member of the British Sociological Association


Light, B., Bagnall, G., Crawford, G., & Gosling, V. (2016) ‘Translating Connection in the Museum Experience with Digital Media’, Convergence: November 23, 2016 DOI: first

Crawford, G., Gosling, V.K., Bagnall, G., & Light, B., (2014) ‘An Orchestral Audience: classical music and continued patterns of distinction’, Cultural Sociology, Vol 8 (4) 483-500

Crawford, G., Gosling, V.K., Bagnall, G., & Light, B., (2014) ‘Is there and app for that? A Case Study of Classical Music Audience Engagement through Digital Mobile Media’, Information, Communication & Society, Vol 17, No. 9, 1072–1085

Rowland, A and Bagnall G., (2011) ‘The Imperial War Museum North: a Twenty-first Century Museum?’ in Crownshaw, R., Kilby, J., and Rowland, A. (eds) The Future of Memory, Oxford: Berghahn Publishers.

Bagnall, G, (2007), ‘Performance and Performativity at Heritage Sites’ in L, Smith (Ed) Cultural Heritage: Critical Concepts in Media and Cultural Studies, London: Routledge Savage, M., Bagnall, G. & Longhurst, B. (2005) Globalization & Belonging, London: Sage.

Complete list:

Postgraduate research

  • Museums and Heritage
  • Audiences
  • Culture-led regeneration
  • Culture
  • Digital media and cultural organisations
  • Media and social networks