The Customer Journey
Fashion Business and Promotion
Salford School of Arts, Media and Creative Technology
In a nutshell
Fashion increasingly relies upon the influence of social media buying, merchandising, communication, promotion, and advertising. This course prepares you to take a leading role in this ever-changing, fast-moving industry.
This BA (Hons) Fashion Business and Promotion degree course will enable you to consider the fashion industry in its entirety while developing a broad range of practical, and technical skills required to succeed. You’ll be studying within our dynamic and award-winning Fashion department within Greater Manchester. Our location includes independent Fashion designers, retailers, and multi-million-pound online Fashion brands so you will be within one of the most important up and coming centres for the future of the global Fashion industry.
This fashion and business promotion degree course will introduce you to the importance of sustainability and enable you to define your own role in shaping the future of fashion retail. You will develop real-time skills with the knowledge understanding of blogging, influencers, marketing, trend prediction whilst all the time developing essential analysis and business entrepreneurial skills.
You will experience live industry projects and a work placement in your second year gaining unique practical experience alongside presentations from industry leaders and opportunity for career building networking events.
In the final year of the course, you will complete a personal project building a portfolio of work to showcase your individual interests, talent and establish your reputation as a fashion business and promotion professional.
- Join a supportive fashion community at Salford that’s truly passionate about fashion promotion and business practices.
- Discover how the business and promotion of fashion works in the wider global industry.
- Work with our Industry partners who have included Wicker Wings, Both Barrels, Silpa & By Gibbs
- Study visits to design studios and businesses within the UK
- Work Placement, Networking and employability working with small business start-ups and the Universities business growth hub.
- Learn essential skills in Adobe Illustrator, Spark Pages, InDesign & Photoshop
- Graduate with a diverse portfolio of work that can be used to land that perfect role in the fashion industry or further study at masters level.
This is for you if...
You want to acquire skills in fashion buying, merchandising, marketing strategy and branding.
You have a keen interest in how the business of fashion works.
You want to develop the tools and training you need to launch a professional career in the global fashion industry.
All about the course
In the first year of your fashion business degree, you’ll be introduced to the fundamentals of the industry – from creative business management to the importance of the customer journey. You’ll also complete compulsory modules that explore cutting-edge developments in the business of fashion, including the influence of vloggers on the success of a brand and the role that fashion plays within the media.
Unlike other fashion promotion degree courses, your second and third year will be focused on gaining the hands-on experience you’ll need to take the first step in your professional fashion career. You’ll prepare a personal business plan, undertake live industry projects and apply for a variety of work placement opportunities. Applying your understanding of branding strategy to real-world settings, you’ll develop a whole host of transferable skills that will provide instant value to future employers.
Want to learn more about what studying fashion business at university involves? Gain a deeper understanding of what each module will explore in our course breakdown below.
The module offers an introductory overview of the fashion industry. Topics covered include global production, market levels, ethics, retail structure, e-commerce, social media, career pathways, sustainability, consumer perspectives and garment life-cycle. Academic writing and its requirements will also be part of the module.
Bloggers, Vloggers and Influencers
The module introduces students to a range of fashion influencers such as bloggers, vloggers and high-profile celebrities. Students will engage with the creation of their own blog during several scheduled workshop sessions. Students will also learn about other important factors affecting on fashion such as, music, film, global culture, green issues, fashion design history.
Fashion Graphics Introduction
The module introduces students to a range of digital software such as Illustrator and Photoshop, which are used extensively within all aspects of the fashion industry. You will engage with these software applications and become proficient in their usage during scheduled workshop sessions, and will also learn about the requirements of constructing a trend prediction package suitable for a chosen high street or online retailer, using CAD information.
This basic visual language and knowledge will be invaluable to you during your ongoing course and in potential future careers.
Fashion Marketing, Ethical Practice and Buying
The module provides students with a sound understanding of basic marketing theory and principles of fashion buying. Sustainable fashion is also considered within in the context of the garment life cycle as a consumed product in global fashion production. You will produce a project on the themes of the module within the context of a mass market brand.
Fashion Communication and Media
The module introduces students to a range of image making techniques such as fashion styling, fashion photography, editorial and video making, which are used extensively within the fashion industry. You will engage with these processes in practical sessions and acquire technical competence whilst undertaking specific, creative tasks, which will be included in the final, assessed portfolio.
This creative, visual language and technical knowledge will be invaluable to them during their ongoing course and in potential future careers.
The Future of Shopping
The module addresses the changing nature of fashion consumption and considers new channels of retail. You will be asked to review future trends in shopping such as e-commerce, ethical ranges, vintage, slow fashion, clothes swapping, hiring outfits, charity shops, lifestyle branding, recycling and making clothes.
You will also review the tactics retailers use to sell products, such as website design, store layout, visual merchandising, brand identity and experiential shopping.
Advanced Fashion Media
You will be introduced to and helped to analyse a variety of promotional campaigns and techniques – in both physical and digital environments. You will produce a creative promotional campaign. This will involve undertaking their own fashion/creative shoots and developing the complete communications package.
Alongside this, you will put forward a concept for the retail design and visual merchandising for the brand in a flagship store, pop-up shop and/or website.
Enterprise in Action
The module requires you to work in teams and to produce a project – which may include still or moving images, text, data visualisation, business proposal, costings etc. Each team will develop a creative, fashion orientated product or service and prepare a well-researched and professionally presented portfolio to support it.
The type of artefacts/services developed can be very diverse and the concept must be fully researched, developed and be ‘pitch-ready’ for the presentation. The finished portfolio will include a start-up business plan and financial predictions for trading.
Personal Business Project
The project will provide opportunities for students to identify and examine in more detail an aspect of fashion business and promotion that they may want to focus on in terms of career development.
You will develop a proposal for a small business,such as e-retail, offering creative services, product development scenarios, freelance employment, working with charities and other commercial, fashion activities. This can also be used as an initial platform for you to develop your ideas for your major project in year three.
Industry Live Briefs/Work Experience
The module requires you to either organise a work placement (that you source yourself) and/or undertake live brief(s) or competition(s).
Those that undertake the six week placement will be out of the University, working with fashion companies locally, nationally or internationally. Students who do not gain a work placement will undertake a live project which will be equivalent to working in a placement for six weeks. You will have tutorials with staff to gain feedback on your project.
E-marketing and Branding Strategies
This module provides you with a thorough understanding of e-marketing theory, principles of branding strategy and channels of communication to the consumer, as utilised within the fashion industry. The project will require you to reflect on your creative work in relation to such things as fashion E-marketing and communication theories.
Fixing Fashion: A Sustainable Future
The module looks at the implications of global fashion production in terms of sustainability and ethical interactions between producers and consumers at all levels. These issues are at the core of fashion manufacture and mass global production, providing a fundamental paradox for all professionals working in fashion today.
Buying and Product Development
The module looks at the processes of global fashion buying and production and considers issues of sustainability and ethical interactions between producers and buyers.
You are required to present a product or product range suitable for a selected retailer. This involves producing spec drawings, range planning , fabric and colour predictions and theme boards for a selected retailer. The project will also analyse the processes of buying and production in relation to sustainability and the product/product range they present.
Major Personal Project
The module allows you the opportunity to conduct an extended personal study in an area of fashion business and promotion that interests you professionally.
In negotiation with staff, you will write your own brief which will reflect the 60 credit value of the module and will reflect your desired future career direction.
Each student will write a statement of intent which will be agreed with the staff team. You will produce a project that shows your research within the area, which will inform the production of a creative prototype. For example, this may take the form of a website, blog, e-magazine, business plan, new brand, product, service or retail concept.
It is expected that this module has, at its core, creative innovation which you may use to guide your future career direction or even as a basis for future enterprise.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
As part of your fashion business and promotion degree, you’ll be provided with a timetable that will include a breakdown of your scheduled lessons with timeslots for you to explore your independent research interests. Your classes will be based at our New Adelphi building.
You’ll be taught through a combination of lectures, seminars and practical sessions. Seminars will help you to develop your understanding of topics covered in lectures, along with timetabled meetings with your personal tutor. What’s more, you’ll have access to our industry-standard design software throughout your course.
An important part of our fashion business university courses is the opportunity to present your academic skills in a variety of ways. Throughout your degree, your assignments will consist of essays, reports, portfolios, performances, presentations and your final year project. Grades from your formal assessments will count towards your final degree classification.
Be part of a creative, supportive community
All our Fashion courses are delivered by the Salford School of Arts, Media, and Creative Technology. Our focus is to ensure that you have the skills you need to pursue your dreams, and we encourage our students, past and present, to collaborate with each other and achieve great things.
Each year - through the Create Awards – our School rewards the incredible achievements and successes of our final year and postgraduate students.
Whatever you choose to study with us, you’ll be mentored and supported by experts. And once you graduate, it won’t end there. You’ll join a thriving alumni network across Greater Manchester and beyond, meaning you’ll be supported professionally and personally whenever you need it.
This Fashion Business and Promotion degree is based at our £55 million New Adelphi building, the home of design and creativity on campus.
Its facilities include:
Studio space – dedicated areas for each course, giving you room to think and create.
MarkerSpace workshop - create digital rapid prototypes using 3D printers, CNC machines, laser cutters and more.
Photography studios - industry standard photographic studios, which you can use in conjunction with darkrooms and digital printing facilities.
Workshops – from print to textiles, wood to metal, our range of workshops allow you to take your ideas from page to reality and work in a variety of media.
Mac suites - equipped with the industry-standard software you’ll need during your studies and in the world of work.
Take a 360 tour of our New Adelphi building.
What about after uni?
Upon completion of this BA (Hons) Fashion Business and Promotion degree, you’ll graduate as a highly employable professional with a wide range of sought-after transferable skillsets.
Although this is a new course, our graduates from our fashion courses have progressed into viable careers working as retail and online buyers, fashion stylists, and visual merchandisers. Other graduates have secured professional roles in fashion design and branding, clothing technology and fashion journalism - so the possibilities for you are endless.
Graduates showing strong academic and research skills can pursue a further postgraduate path through our Postgraduate programmes on a full-time or part-time basis subject to a satisfactory proposal.
In our wider Fashion department, students have the opportunity to meet and collaborate with a wide range of industry professionals. The valuable knowledge and experience that visiting speakers bring ensures that you are kept informed of the current changes and demands within the fashion industry.
You’ll benefit from hearing a professional perspective which complements your learning and development while providing inspiration and an acute awareness of the fashion world.
Our visiting industry consultants and speakers are a valuable asset to the course and help us to maintain our contemporary outlook. Recent guests have included the iconic fashion designer Romeo Gigli, the H&M design team, Emma Davidson director of Denza International, design teams from Max Mara Fashion Group, Lee Lapthorne, creative director of Doll & On-Off. These guest speakers were invited as part of a lecture series, workshop or live project
What you need to know
So, what type of person do you need to be to study fashion business at university? We’re looking for students who have a keen interest in fashion business and promotion in the broadest sense – whether that’s hair and make-up, accessories or clothing. You’ll have read around the subject area, including magazine articles, relevant documentaries and updates in social media. Ideally you’ll have a qualification that relates to business and/or creative subject areas.
To gain a place on our fashion business degree, you’ll have to submit a personal statement and meet our entry requirements. A personal statement is a personal summary (360 to 500 words) of your academic, professional/life experience and future goals. We’ll want to understand:
- what motivates you and what you’ve learnt on your current academic journey;
- why you want to work in the fashion industry and your experience of fashion business and promotion design so far; and
- why this course at University of Salford is right for your future goals.
As part of your application, we will also ask you to create a mood board, to provide opportunity for you to share your creative practice with us. Any offers will be conditional upon our subject team having the opportunity to review this, and we look forward to viewing your work. For some applicants, you may also be asked to take part in an informal group seminar discussion or interview– either live or on camera – to demonstrate your skills.
Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.
English language requirements
International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (no element below 5.5) is proof of this.
English Language at grade C/level 4 or above (or equivalent). Maths at grade C/level 4 or above (or equivalent) is preferred but not essential.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
BTEC National Diploma
DMM. Art and Design subject preferred but not essential.
112 points. Art and Design subject preferred but not essential.
Irish Leaving Certificate
112 points. Art and Design subject preferred but not essential.
Foundation Diploma in Art and Design
Distinction (112 points). If you have a Pass (80 points) or Merit (96 points), you must have additional qualifications to a total of 112 points.
Access to HE
Pass Level 3 Access to HE Diploma with 112 points (in relevant subjects).
31 points. Art and Design subject preferred but not essential.
Pass in Diploma with at least 73% overall (in a relevant subject).
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home||2021/22||£9,250per year|
|Full-time international||2021/22||£15,600per year|
|Full-time home||2022/23||£9,250per year|
|Full-time international||2022/23||£15900per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students
If you are a high-achieving international student, you may be eligible for one of our scholarships.
We have a range of scholarships available for students applying for courses in 2020-2021 and 2021-2022. Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.
We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.
See the full range of our International Scholarships.
All Set? Let's Apply?
Course ID W2N1