Good Taste/Bad Taste
Fashion Image Making and Styling
Salford School of Arts, Media and Creative Technology
In a nutshell
How do you wish the world to look?
Do you want to be a stylist? Do you want shoot the next top fashion campaign? Do you want set up your own modeling agency? Do you want to change the world of fashion image making?
If so, then this is the course for you!
The possibilities are endless – it’s all about you and your vision, desire and ambition. Dreams can come true as long as you believe in them and dedicate yourself to the cause.
From magazines and Instagram, to films and music videos – images are the new currency. They sell products and lifestyle, they have the ability to change the world and hold a mirror up to the society we live in – they can define our times in terms of how we dressed, how we lived and how we thought.
What do you want your images to say? What story do you want to be told? How do you see the people in your images dressed? How will your images change the world?
These are all questions waiting for you to explore, address and challenge on this Fashion Image Making and Styling course.
It is a progressive course on which we will work with you to find and develop your voice, direction and personal aesthetic whilst also developing you as employment ready, creative practitioners ready to go out into industry as next level fashion photographers, fashion stylists and fashion communicators.
This is a three-year journey of self-discovery and development.
The course teaches essential practical techniques and core subject knowledge that is grounded in contemporary debate and critical thinking - covering ongoing and developing conversations around the leading narratives in gender, humanity, sustainability, race and diversity.
Through briefs and crits, you will explore fashion image making and styling within the wider context of art and culture where fashion is viewed as a set of lifestyles and beliefs
We are one of the original courses in this field, respected and supported by industry leaders with a track record of long standing legacy of success. From Matty Bovan, Selfridges, The Face, Dazed, Liam Hodges – we have established a core network of industry links who we work with on a regular basis.
Overall satisfaction with this course is 93%, and 97% of students said staff made the subject interesting (University of Salford analysis of unpublished NSS 2019 data).
- Work in a creative environment that explores key fashion styling, photography, presentation and contextual skills with world-class teaching and endless amounts of creative freedom.
- Build your profile as an employment-ready creative practitioner – with industry led crits, feedback and workshops
- Refine your digital skillset to industry standards and beyond through mastering software such as InDesign, Photoshop, Premiere and Lightroom.
This is for you if...
You have a passion for fashion photography, styling and image making.
You want to launch a professional career in fashion photography, PR, film, TV or media.
You want to develop your creative aesthetic and gain a deeper understanding of styling and image making.
All about the course
So, what does image making and fashion styling at university involve? You’ll begin by developing your technical and knowledge-based skills, including styling, photography, casting, promotion, publication, layout, curation and moving images. As your degree progresses, you’ll define your individual aesthetics by undertaking work placements in leading fashion cities around the world. You’ll receive individual critique from renowned industry professionals, helping you to inform and strengthen your personal development
As an emerging practitioner, you’ll spend the final year of your course critically reflecting on your personal journey. You’ll use the skills you’ve developed to create a body of work that reflects the key themes of relevance, authenticity and social awareness. Not only will this project give you the opportunity to pursue the area of fashion styling that interests you most, it will also help you to build a portfolio that can be used to establish your reputation as a fashion professional.
Want to find out more about our image making and fashion styling degree courses? Gain a deeper understanding of what you’ll explore within each module below.
The aim of this module is to introduce you to the basic aspects of fashion styling and image making in order to learn how to become a fashion tastemaker. Experimentation and creative risk taking are encouraged as the meaning of taste is subverted and explored in relation to both styling and casting. Tasks include casting, styling a model and doing a mini shoot.
Fashion A-A: From Aesthetics To Activism
In this module you will be introduced to the core research and critical skills you will need to develop the holistic creative thinking required of all modules on the programme. You will gain an understanding of key aesthetics and practitioners in fashion. You will also explore numerous social and cultural themes affecting and shaping contemporary fashion. Tasks will include giving a group presentation to your peers on designers who are “breaking the rules” and producing an individual text project from a choice of sustainability, gender, feminism and race.
Collaboration: Learning & Sharing Together
This module will introduce you to the importance of collaboration and team work in industry. You will be participating in collaborative processes in partnership with others to develop the practical and creative skills necessary to working collaboratively in industry. This is a questioning and thinking module with the ethos of sharing at its heart.
Print’s Not Dead
In this module you will be working on a group project to devise and create your own magazine while also considering the history, importance and role of print publications in industry. You will be introduced to the basic art direction, production, photographic and styling skills necessary to make a magazine from initial concepts through to creating fashion editorials and a final printed publication.
For this module you will be introduced to the basic fashion film making techniques that will enable you to devise, film, edit and art direct your own fashion film from casting, styling and concept through to final product. You will have the creative freedom to explore issues and themes that are both personal to you and resonant with contemporary fashion.
Family of Man: Photography & Emotion
This module will introduce you to the importance of emotions in photography and their role in creating impactful images with the power to make a difference. You will explore iconic art and fashion photographers past and present. You will also consider what it means in an ever-changing world to create a photographic document of what family means to you. Taking inspiration from your photographic document, you will develop a related concept that will allow you to create a complementary fashion editorial and introduce to you casting and styling to shooting on location, editing and visual story telling in addition to learning dark room and film developing skills.
Art & Fashion
In this module you will be building on basic skills acquired in level 4 to now start to define your own original aesthetic, learning the importance of developing themes that are both personal you and relevant to fashion. You will be deepening your understanding of fashion and the ways in which it is informed by and intersects with art. Taken inspiration from a visit to international art fair Frieze London, you will be developing and producing a shoot appropriate for publication in leading contemporary art and fashion publication Purple.
Create A Zine
This module is co-created with leading art book store Magma. You will have the creative freedom to create a zine (self-published printed photographic book) from initial concept through to shooting, art direction, presentation and layout. The best zines will be sold alongside the industry greats in Magma, allowing students the opportunity to place their work in a professional, real-world setting.
The aim of this module to gain the wider inter-disciplinary and trans-disciplinary cultural awareness necessary to inform the research and development of your creative modules. Seminars and group discussions will enhance your critical thinking skills through the evaluation of fashion and contemporary culture while peer learning will allow you to be informed by the perspectives of others. Building on research skills acquired in level 4, tasks will include keeping a digital log of your weekly consumption of art, fashion, music, books, magazines, newspapers etc; giving an individual presentation of cultural highlights to your peers and producing a report on a socio-cultural theme of your choice that is shaping fashion and beyond.
Styling and Image Making: Comparative Shoot
In this module you will develop an understanding of the image-maker and stylist’s role in spotting and instigating new cultural trends, developing an awareness of fashion’s place within wider culture. You will also research a wide variety of fashion publications in order to understand different markets within fashion. Building on your research into emerging cultural trends, you will develop a concept that will inform a shoot for two contrasting magazines of your choice. Throughout this module you will be initiating your personal direction in preparation for your final year, while also learning to develop a flexible approach in order to adapt your work to different markets.
This is a self-directed module undertaken after the completion of Industry Ready, in which you will do a six-week full time internship in industry. Students intern with both leading and emerging practitioners and publications in London as well as international fashion hubs such as Paris, Berlin, New York and L.A. You will also have the opportunity to apply for the exclusive FIMS paid internship with Manchester Selfridges. The aim of this module is not only to add to your knowledge of your chosen discipline but also to enhance future employment prospects. It allows you to apply and develop knowledge and skills gained on the course while offering an understanding of relevant professional activities.
This is a self-directed module and is offered as an alternative to Internship. Students will research a directional fashion brand which they have identified they would like to work with in order to write an in-depth report. Based on their research, students will also devise, art direct and shoot a photographic campaign for their chosen brand. The aim of this module is not only to add to your knowledge of your chosen discipline. It allows you to apply creative and technical skills through a simulated brief that mirrors industry practice.
This module is co-created in an exclusive partnership with Selfridges. You will respond to a professional standard brief with the aim of developing advanced creative problem-solving skills to produce multiple creative outcomes including a sketchbook, visual book and fashion editorial. You will extend and refine your understanding of styling and image making in order to develop a personal and informed body of work, developing the integrity, authenticity and professionalism that will underpin the rest of your final year.
Create A Character
You will research and explore a character of your choice to develop an original and contemporary body of visual work. You will gain an advanced understanding of the process of producing a collection of images and explore the full potential of styling and image making as a creative process in order to develop key professional tools through the creation of a visual book, collage book and fashion editorial.
Final Major Project
The final major project is designed to allow you to synthesise your experiences on the course through the definition, research and implementation of a self-directed project based on a unique, culturally resonant theme of your choice with sufficient depth and scope to result in six separate editorial shoots. The primary responsibility for the implementation of the project lies with you, and you will be assessed on your capacity to undertake a detailed examination of the theme you have identified supported by extensive research. Effectively, this project provides a framework through which you are able to produce a substantial body of industry-ready visual work that clearly identifies a personal aesthetic and vision resonant with fashion and wider cultural trends.
On this module you will create a progressive visual publication – either individually or as a group – to promote a summation of your work up to an industry standard. You will have the creative freedom to work independently as you learn to establish yourself as a next generation professional.
Independent Research Project
This module provides an opportunity for you to engage in a detailed examination of an aspect of visual culture that is of interest to you. You are encouraged to explore connections between your proposed study and your creative practice, underpinning and strengthening your own practice and providing an intensification of your critical and contextual understanding.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
As part of your fashion image making and styling degree, you’ll be provided with a timetable that’ll include a breakdown of your scheduled lessons with timeslots for you to explore your independent research interests. Your classes will be based at our New Adelphi building.
You’ll be studying in a progressive and forward-thinking environment where you’ll learn from highly creative and attentive teaching staff who will guide you from day one to graduation.
Clients you could be working with during your studies here include:
Marine Serre, Brother Models, Another Man, Crotch Magazine, Selfridges, House of Fraser, Heather Glazzard, Open Eye Gallery, Format International Photography Festival, Cottweiler, Frieze Art Fair, Attitude, Saint Luke, Ryan McGinley, Revolt London, The Face, Colliana Strada, Depop, Dazed, Sunday Times Style, jD and many more.
We also have links with Sino Uk in China, opportunities in teaching and interning are available both whilst studying and beyond.
An important part of our fashion styling courses is how we assess you. To showcase your academic strengths, we’ll ask you to produce assignments including coursework, projects and a final year dissertation based on a subject of your choice.
Be part of a creative, supportive community
All our Fashion courses are delivered by the Salford School of Arts, Media, and Creative Technology. Our focus is to ensure that you have the skills you need to pursue your dreams, and we encourage our students, past and present, to collaborate with each other and achieve great things.
Each year - through the Create Awards – our School rewards the incredible achievements and successes of our final year and postgraduate students.
Whatever you choose to study with us, you’ll be mentored and supported by experts. And once you graduate, it won’t end there. You’ll join a thriving alumni network across Greater Manchester and beyond, meaning you’ll be supported professionally and personally whenever you need it.
This fashion image making and styling course is based at our £55 million New Adelphi building, the home of design and creativity on campus.
When you study with us, you’ll learn from our experienced tutors and demonstrators, who’ll teach you how to use our design facilities. These include:
Studio space – dedicated areas for each course, giving you room to think and create.
MarkerSpace workshop - create digital rapid prototypes using 3D printers, CNC machines, laser cutters and more.
Photography studios - industry standard photographic studios, which you can use in conjunction with darkrooms and digital printing facilities.
Workshops – from print to textiles, wood to metal, our range of workshops allow you to take your ideas from page to reality and work in a variety of media.
Mac suites - equipped with the industry-standard software you’ll need during your studies and in the world of work.
Take a 360 tour of our New Adelphi building.
What about after uni?
A degree in fashion image making and styling provides you with a combination of theoretical and technical skills that are transferable to a whole host of professional roles within the creative industries. Our recent graduates have gone on to establish successful careers in a range of related areas, from editing to personal styling and creative directing. Many of our previous students have also secured roles as photographers, model scouts, merchandisers, publishers and artists for reputable brands like Frank Ocean, Tom Ford, Adidas, Mulberry, Burberry, Dazed and Confused, MTV and Polydor.
Graduates showing strong academic and research skills can pursue a further postgraduate path through our Postgraduate programmes on a full-time or part-time basis subject to a satisfactory proposal.
You will have the opportunity to meet and collaborate with a wide range of industry professionals. The course has a network of professional contacts with leading fashion brands, publications and practitioners including Magma, X-Factor, Selfridges, Pop, Dazed & Confused, Man About Town, Tissue Magazine, Brother Models, JD Sports and Ryan McGinley.
The valuable knowledge and experience this brings, ensures that you are kept informed of the current changes and demands within the fashion industry.
What you need to know
To gain a place on this fashion photography degree course, applicants are usually required to bring along their portfolio of work to a selection visit. Personality, enthusiasm, passion and dedication are what we look for in our prospective students, as well as an ability to communicate visually. An interest in photography, styling and image making is essential.
You’ll also have to submit a personal statement and meet our entry requirements. A personal statement is a personal summary (360 to 500 words) of your academic, professional/life experience and future goals. We’ll want to understand:
- What are your beliefs?
- Do you see the future of fashion as sustainable?
- How will you use fashion photography to give visability to unheard voices and emerging issues and trends?
- How will your fashion styling empower new ways of defining the worlds we live in or the digital worlds we create?
- How will fashion imagery adapt in a changing global landscape?
Normally we'd invite you to attend a face-to-face interview. At the moment though, we are reducing the numbers of people we have on campus. Instead, we will ask you to either submit a portfolio or take part in an online interview. Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.
Our supportive course enquiries team can help you with any general questions you may have. You can also explore all our Fashion course.
Please note: The entry criteria below are related to entry onto this course in the 2021/22 academic year.
English language requirements
International applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
English Language at grade C/level 4 or above (or equivalent) is required. Maths at grade C/4 or above (or equivalent) is preferred but not essential.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below
UCAS tariff points
112 UCAS tariff points, including an art and design subject
112 UCAS points with Grade B/C in Art & Design
BTEC National Diploma
DMM including Art & Design
BTEC Higher National Diploma
Applicants may be considered for entry into level 5 (year 2)
Applicants may be considered for entry into level 6 (year3)
Foundation Diploma in Art and Design
Distinction = 112 UCAS points - if you have a Pass (80 points) or Merit (96 points), you must have additional qualifications to a total of 112 points.
Access to HE
Pass Level 3 Access to HE Diploma with 112 points (relevant subjects)
112 points including an art and design subject
Irish Leaving Certificate
112 points including an art and design subject
31 points including an art and design subject
Pass in Diploma with at least 73% overall (relevant subject)
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home||2021/22||£9,250per year|
|Full-time international||2021/22||£15,600per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students
If you are a high-achieving international student, you may be eligible for one of our scholarships.
We have a range of scholarships available for students applying for courses in 2020-2021 and 2021-2022. Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.
We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.
See the full range of our International Scholarships.
All set? Let's apply
Course ID W227