Good Taste/Bad Taste
Fashion Image Making and Styling
Salford School of Arts, Media and Creative Technology
In a nutshell
This is a progressive course working with you to find and develop your voice, direction and personal aesthetic whilst also developing you as employment ready
creative practitioners ready to go out into industry as next level visual communicators.
This is a three-year journey of self discovery and development.
The course teaches essential practical techniques and core subject knowledge that is grounded in contemporary discourse and critical thinking - covering ongoing and developing conversations around the leading narratives in gender, humanity, sustainability, race and diversity.
Through briefs and crits, you will explore fashion image making and styling within the wider context of art and culture where fashion is viewed as a set of lifestyles, beliefs and affirmations.
Overall satisfaction with this course is 93%, and 97% of students said staff made the subject interesting (University of Salford analysis of unpublished NSS 2019 data).
- Learn in a unique learning environment, combining teaching from a team of passionate tutors with a large amount of creative freedom
- Build on personal strengths whilst developing as an employment-ready creative practitioner
- Understand the fundamentals of styling and image making across a range of technical and creative practices
This is for you if...
You have an interest in photography, styling and image making
A career in fashion photography, PR, film, TV or media appeals to you
You want to discover and develop your own creative aesthetic and gain a deeper understanding of styling and image making
All about the course
In year one, experimentation is encouraged, and confidence is built. The fundamentals across a range of technical and knowledge-based skills are embedded – this includes styling, photography, casting, promotion, publication, layout, curation and moving image.
Individual visual aesthetics are defined in year two, developed and refined alongside the gaze of industry. Work placements are undertaken in leading fashion cities around the world. Feedback and critique from industry insiders helps inform and strengthen core aesthetic outcomes and personal development.
In year three, as an emerging practitioner you will be able to critically reflect on your personal journey and have the relevant skills to independently produce a body of work showcasing relevance, authenticity, professionalism and above all originality all focused through a contemporary gaze that incorporates social and aesthetic awareness.
The aim of this module is to introduce you to the basic aspects of fashion styling and image making in order to learn how to become a fashion tastemaker. Experimentation and creative risk taking are encouraged as the meaning of taste is subverted and explored in relation to both styling and casting. Tasks include casting, styling a model and doing a mini shoot.
Fashion A-A: From Aesthetics To Activism
In this module you will be introduced to the core research and critical skills you will need to develop the holistic creative thinking required of all modules on the programme. You will gain an understanding of key aesthetics and practitioners in fashion. You will also explore numerous social and cultural themes affecting and shaping contemporary fashion. Tasks will include giving a group presentation to your peers on designers who are “breaking the rules” and producing an individual text project from a choice of sustainability, gender, feminism and race.
Collaboration: Learning & Sharing Together
This module will introduce you to the importance of collaboration and team work in industry. You will be participating in collaborative processes in partnership with others to develop the practical and creative skills necessary to working collaboratively in industry. This is a questioning and thinking module with the ethos of sharing at its heart.
Print’s Not Dead
In this module you will be working on a group project to devise and create your own magazine while also considering the history, importance and role of print publications in industry. You will be introduced to the basic art direction, production, photographic and styling skills necessary to make a magazine from initial concepts through to creating fashion editorials and a final printed publication.
For this module you will be introduced to the basic fashion film making techniques that will enable you to devise, film, edit and art direct your own fashion film from casting, styling and concept through to final product. You will have the creative freedom to explore issues and themes that are both personal to you and resonant with contemporary fashion.
Family of Man: Photography & Emotion
This module will introduce you to the importance of emotions in photography and their role in creating impactful images with the power to make a difference. You will explore iconic art and fashion photographers past and present. You will also consider what it means in an ever-changing world to create a photographic document of what family means to you. Taking inspiration from your photographic document, you will develop a related concept that will allow you to create a complementary fashion editorial and introduce to you casting and styling to shooting on location, editing and visual story telling in addition to learning dark room and film developing skills.
Art & Fashion
In this module you will be building on basic skills acquired in level 4 to now start to define your own original aesthetic, learning the importance of developing themes that are both personal you and relevant to fashion. You will be deepening your understanding of fashion and the ways in which it is informed by and intersects with art. Taken inspiration from a visit to international art fair Frieze London, you will be developing and producing a shoot appropriate for publication in leading contemporary art and fashion publication Purple.
Create A Zine
This module is co-created with leading art book store Magma. You will have the creative freedom to create a zine (self-published printed photographic book) from initial concept through to shooting, art direction, presentation and layout. The best zines will be sold alongside the industry greats in Magma, allowing students the opportunity to place their work in a professional, real-world setting.
The aim of this module to gain the wider inter-disciplinary and trans-disciplinary cultural awareness necessary to inform the research and development of your creative modules. Seminars and group discussions will enhance your critical thinking skills through the evaluation of fashion and contemporary culture while peer learning will allow you to be informed by the perspectives of others. Building on research skills acquired in level 4, tasks will include keeping a digital log of your weekly consumption of art, fashion, music, books, magazines, newspapers etc; giving an individual presentation of cultural highlights to your peers and producing a report on a socio-cultural theme of your choice that is shaping fashion and beyond.
Styling and Image Making: Comparative Shoot
In this module you will develop an understanding of the image-maker and stylist’s role in spotting and instigating new cultural trends, developing an awareness of fashion’s place within wider culture. You will also research a wide variety of fashion publications in order to understand different markets within fashion. Building on your research into emerging cultural trends, you will develop a concept that will inform a shoot for two contrasting magazines of your choice. Throughout this module you will be initiating your personal direction in preparation for your final year, while also learning to develop a flexible approach in order to adapt your work to different markets.
This module will give you the communication and negotiation skills to help prepare you for a separate work placement module. Tasks will include writing a report on an industry brand or creative practitioner with whom you would like to intern alongside building a professional website and Instagram to showcase yourself to industry. You will also identify relevant work placement opportunities from a wide range of industry professionals, publications, organisations and brands and keep a log of who you have contacted in order to help you confirm a relevant placement. You will be encouraged to identify a placement that supports your interests and future career aspirations.
This is a self-directed module undertaken after the completion of Industry Ready, in which you will do a six-week full time internship in industry. Students intern with both leading and emerging practitioners and publications in London as well as international fashion hubs such as Paris, Berlin, New York and L.A. You will also have the opportunity to apply for the exclusive FIMS paid internship with Manchester Selfridges. The aim of this module is not only to add to your knowledge of your chosen discipline but also to enhance future employment prospects. It allows you to apply and develop knowledge and skills gained on the course while offering an understanding of relevant professional activities.
This is a self-directed module and is offered as an alternative to Internship. Students will research a directional fashion brand which they have identified they would like to work with in order to write an in-depth report. Based on their research, students will also devise, art direct and shoot a photographic campaign for their chosen brand. The aim of this module is not only to add to your knowledge of your chosen discipline. It allows you to apply creative and technical skills through a simulated brief that mirrors industry practice.
This module is co-created in an exclusive partnership with Selfridges. You will respond to a professional standard brief with the aim of developing advanced creative problem-solving skills to produce multiple creative outcomes including a sketchbook, visual book and fashion editorial. You will extend and refine your understanding of styling and image making in order to develop a personal and informed body of work, developing the integrity, authenticity and professionalism that will underpin the rest of your final year.
Create A Character
You will research and explore a character of your choice to develop an original and contemporary body of visual work. You will gain an advanced understanding of the process of producing a collection of images and explore the full potential of styling and image making as a creative process in order to develop key professional tools through the creation of a visual book, collage book and fashion editorial.
Final Major Project
The final major project is designed to allow you to synthesise your experiences on the course through the definition, research and implementation of a self-directed project based on a unique, culturally resonant theme of your choice with sufficient depth and scope to result in six separate editorial shoots. The primary responsibility for the implementation of the project lies with you, and you will be assessed on your capacity to undertake a detailed examination of the theme you have identified supported by extensive research. Effectively, this project provides a framework through which you are able to produce a substantial body of industry-ready visual work that clearly identifies a personal aesthetic and vision resonant with fashion and wider cultural trends.
On this module you will create a progressive visual publication – either individually or as a group – to promote a summation of your work up to an industry standard. You will have the creative freedom to work independently as you learn to establish yourself as a next generation professional.
Independent Research Project
This module provides an opportunity for you to engage in a detailed examination of an aspect of visual culture that is of interest to you. You are encouraged to explore connections between your proposed study and your creative practice, underpinning and strengthening your own practice and providing an intensification of your critical and contextual understanding.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
The course is delivered in an intense, progressive, forward thinking environment by highly creative and caring staff who will guide you through the modules from day one to graduation.
Clients you could be working with during your studies here include:
Marine Serre, Brother Models, Another Man, Crotch Magazine, Selfridges, House of Fraser, Heather Glazzard, Open Eye Gallery, Format International Photography Festival, Cottweiler, Frieze Art Fair, Attitude, Saint Luke, Ryan McGinley, Revolt London, The Face, Colliana Strada, Depop, Dazed, Sunday Times Style, jD and many more.
We also have links with Sino Uk in China, opportunities in teaching and interning are available both whilst studying and beyond.
You will be assessed though a variety of different methods, including:
- Project work
School of Arts and Media
The School of Arts and Media is the largest School at the University of Salford with more than 4,000 creative students. Across sites at MediaCityUK and the University's Peel Park campus, we offer a huge variety of courses, from fashion image making and styling, television and radio, creative writing and music to journalism, animation, design and performance.
This broad range of disciplines offers enhanced opportunities for specialist and interdisciplinary study, including collaborative work across subject areas.
You will study at our £55 million New Adelphi building, which includes:
- Mac computer suites offering Adobe Creative Suite
- Nikon and Canon full frame DSLRs
- Hasselblad and Phase One medium format digital platforms
- Location and studio lighting
- Five fully equipped studios
- Large format printers – up to 64” wide - producing archival pigment prints
- B+W Darkroom for historical Processes with automated processing
- Large format archival mounting facilities
- 3D scanning and printing for experimental output
What about after uni?
Our graduates that enter the fashion styling and image making industry work across a diverse range of roles, such as editorial/commercial/personal stylist, photographer, art/creative director, model scout, visual merchandiser, publisher and artist.
Our recent graduates have a client list that includes: Frank Ocean, Marfa Journal, Tom Ford, Adidas, Mulberry, Burberry, Pop Magazine, Dazed and Confused, Rat & Boa, MTV, Universal Music, Polydor and Hypebeast.
You will have the opportunity to meet and collaborate with a wide range of industry professionals. The course has a network of professional contacts with leading fashion brands, publications and practitioners including Magma, X-Factor, Selfridges, Pop, Dazed & Confused, Man About Town, Tissue Magazine, Brother Models, JD Sports and Ryan McGinley.
The valuable knowledge and experience this brings, ensures that you are kept informed of the current changes and demands within the fashion industry.
What you need to know
Applicants are normally invited to bring their portfolio of work to a selection visit.
Personality, enthusiasm, passion and dedication are all critical characteristics that we look for in our prospective students. Projects demonstrating good visual communication skills are required, and investigation and development of creative ideas should be evident in your work. An interest in photography, styling and image making is essential.
ENGLISH LANGUAGE REQUIREMENTS
International applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
Please note: The entry criteria below are related to entry onto this course in the 2020/2021 academic year. If you’re interested in a future intake year, please check the course entry on UCAS.
English Language at grade C/level 4 or above (or equivalent) is required. Maths at grade C/4 or above (or equivalent) is preferred but not essential.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below
UCAS tariff points
112 UCAS tariff points, including an art and design subject
112 points including an A2 in an art and design subject at grade C
BTEC National Diploma
DMM including Art & Design
BTEC Higher National Diploma
Applicants may be considered for entry into level 5 (year 2)
Applicants may be considered for entry into level 6 (year3)
Foundation Diploma in Art and Design
Distinction = 112 UCAS points - if you have a Pass (80 points) or Merit (96 points), you must have additional qualifications to a total of 112 points.
Access to HE
Pass Level 3 Access to HE Diploma with 112 points (relevant subjects)
112 points including an art and design subject
Irish Leaving Certificate
112 points including an art and design subject
31 points including an art and design subject
Pass in Diploma with at least 73% overall (relevant subject)
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home||2020/21||£9,250per year|
|Full-time international||2020/21||£15,240per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students 2020/21
If you are a high-achieving international student, you may be eligible for one of our international scholarships worth up to £5,000. Our international scholarships include the Salford International Excellence Scholarship.
For more information go to International Scholarships.
All set? Let's apply
Course ID W227