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Salford Business School

Dr Tahir Rashid

Academic Unit Head (Interim) for Marketing & Strategy Academic Unit


Tahir is an internationally renowned academic with over sixteen years higher education experience of teaching and research in UK, Austria, Germany and Lithuania. He is the Director of PG International Marketing and Services Management Programmes at Salford Business School and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environmant).  

Tahir has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences and is the co-author of the internationally acclaimed text book on Events Management. In 2012 he was invited by the Lithuanian Government as an associated professor to deliver guest lecturers to Kaunas University on consumer behaviour and customer relationship marketing.

As an experienced entrepreneur and management consultant -with a background in management, marketing and corporate strategy- Tahir has led government and European funded projects to assist SMEs and multinational organisations to enhance their management and IT capabilities. He is often sought out by news media for his views on consumer issues and has been a guest on BBC News 24.


  • Customer Relationship Marketing
  • Consumer Behavior
  • Corporate Strategy
  • E-Marketing
  • Research Methods
  • Principles and Practices of Events Management

Research Interests

Research interest focuses on customer centric strategies, with particular emphasis on Islamic & ethnic consumer marketing, e-marketing and higher education.

Qualifications and Memberships

PhD, MSc, PGCE, BSc (Hons), MCIM, MIQA

  • 2012: Member of the Management Committee, CIRCLE International
  • 2011 Member of the Academy of Marketing
  • 1999 Member of the Chartered Institute of Marketing (MCIM), UK
  • 1999 Member of the Institute of Quality Assurance (MIQA), UK


Selected publications since 2008

Razaq, R, Walters, P. & Rashid, T. (2013) “Advanced International Events Management”, 2nd ed, London, Sage Publishing (In Press)

Rashid, T. and Al-Sahouly,  A. (2012) “A Closer Look on the Egyptian E-Commerce: A Case Study”, International Journal of Research in Management & Technology, Vol. 2. No.6 (In press)

Rashid, T. (2012) “Web-based Customer Centric Strategies”, International Journal of Tourism Policy, Vol.4, No2, pp.146-156

Rashid, T. and Raj, R. (2011) “Visitor experience to the city of heaven (Madinah)”, International Journal of Business and Globalisation, Vol.7. No.1, pp.3-13

Rashid, T. (2010) “Strategic considerations for customer oriented website design”, In Kaufmann Hans-Rudiger, International Consumer Behaviour: A Mosaic of Eclectic Perspectives, pp. 320-330, Access Press, UK

Rashid, T. and Robinson, N. (2010) “Crisis and risks in tourism: death takes a holiday – debunking the myth of terrorism and its psychological impact on the tourism industry”, International Journal of Tourism Policy, Vol. 3, No. 4, pp.348-353

Rashid, T. and Raj, R.  (2009) “The Phenomenon of information technology as a communication for small community based businesses”, International Journal of Entrepreneurship and Small Business, Vol.8, No.4, pp.773- 485

Raj, R and Rashid, T. (2008) “Modern Trend in Higher Education: Enhancing and assessing Student Learning through the Internet”, Journal of Hospitality and Tourism, Vol.6, No.2, pp.61-74

Razaq, R., Walters, P. &  Rashid, T. (2008) “Advanced Event Management: An integrated and practical approach”, London, Sage Publications