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Salford Business School

Dr Effi Raftopoulou



I joined Salford Business School in March 2015. Prior to that I worked at Keele University as a lecturer.

I completed a PhD at Manchester University in 2007, investigating the social effects of Government advertising campaigns motivation. My research is generally driven by an interest in the broader consequences of contemporary marketing and management practices, as well as the ways in which consumers resist and deviate.

Prior to my PhD I completed an MBA at the University of Leicester and a BEng in Chemical Engineering, and worked in Public Relations.


Contemporary issues in consumer research

Marketing and Services Management

Consumer Behaviour

Research Interests

I am broadly interested in the role and impact of Marketing and Management in society, with a critical aim. More specifically, my research has examined primarily the fields of Social Marketing and Advertising and the political dimensions of governmental marketing campaigns.

I am also interested in the utilisation of Discourse Analysis and Social Semiotics in Marketing and Management in exploring the broader social effects of marketing and management practices. Within this area, I have also investigated ways of analysis multisemiotic material, such as combinations of images and texts.

PhD Supervision

I am currently supervising students in: the area of Higher Education Marketing

I am interested in supervising students in the areas of: Critical Issues in Marketing, Marketing Communications and Advertising, Social Marketing, Discourse analysis and Marketing, Visual methods and marketing, Social and Public Sector Marketing.  



Qualifications and Memberships

BEng, MBA, PhD

Postgraduate Certificate in Teaching in Higher Education

Member of the Macromarketing Society


Lindebaum, D & Raftopoulou, E C 2014, 'What would Stuart Mill say? A Utilitarian Perspective on Contemporary Neuroscience Debates in Leadership.', Journal of Business Ethics.

Raftopoulou, E C & Hogg, M 2010, 'The Political Role of Government-Sponsored Social Marketing Campaigns', European Journal of Marketing

Raftopoulou, E C 2009 'Social Marketing and Consumer Citizenship', in: Parsons, E & Maclaran, P (eds.), Contemporary Issues in Marketing and Consumer Behaviour, Elsevier/Butterworth-Heinemann, London, UK.