Dr. Violet Justine Mtonga

Current positions

Lecturer in International Marketing

Biography

Dr Violet Justine Mtonga teaches at both undergraduate and postgraduate levels within the Salford University Business School. She holds an active interest in the role of relationship marketing within the retail sector, focusing on studying the issue of gambling and gamification, and shedding light on how online and offline social gaming impacts young and vulnerable populations. Her research interests also lie especially in exploring the generation of prosumers and how sociocultural dynamics and emerging disruptive technologies drive the consumption cycle. She is particularly interested in the nuances of consumer psychology, examining how supply chain activities, ethics, and legislation can have the potential and capability to influence and impact on individual decision making (especially in relation to risk), mental health, and societal wellbeing. 

Violet is a former banker. She has a wealth of knowledge and progressive experience in commercial banking operations including account and portfolio development, relationship building, retention and management, loans, credit, mortgage assessment and lending, risk management.

Areas of research

The issue of gambling and gamification

Areas of supervision

Marketing, Business Management, Online & Offline Consumer Behaviour