Dr. Tahir Rashid

Salford Business School

Photo of Dr. Tahir Rashid

Contact Details

Maxwell 613

Please email for an appointment.

Current positions

International Lead


Tahir is an internationally renowned academic with over sixteen years higher education experience of teaching and research in UK, Austria, Germany and Lithuania. He is the Director of PG International Marketing and Services Management Programmes at Salford Business School and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment).  

Tahir has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences and is the co-author of the internationally acclaimed text book on Events Management. In 2012 he was invited by the Lithuanian Government as an associated professor to deliver guest lecturers to Kaunas University on consumer behaviour and customer relationship marketing.

As an experienced entrepreneur and management consultant -with a background in management, marketing and corporate strategy- Tahir has led government and European funded projects to assist SMEs and multinational organisations to enhance their management and IT capabilities. He is often sought out by news media for his views on consumer issues and has been a guest on BBC News 24.

Areas of research

Digital Marketing, Social Media, Empowerment, Emotions, Stress


  • Customer Relationship Marketing
  • Consumer Behavior
  • Corporate Strategy
  • E-Marketing
  • Research Methods
  • Principles and Practices of Events Management

Research Interests

Research interest focuses on customer centric strategies, with particular emphasis on Islamic & ethnic consumer marketing, e-marketing and higher education.

Qualifications and Memberships


  • PhD 
  • MSc 
  • PGCE 
  • BSc (Hons)
  • MCIM 
  • MIQA


  • 2012: Member of the Management Committee, CIRCLE International
  • 2011 Member of the Academy of Marketing
  • 1999 Member of the Chartered Institute of Marketing (MCIM), UK
  • 1999 Member of the Institute of Quality Assurance (MIQA), UK