Dr. Angela Dianne Byrne

Salford Business School

Photo of Dr. Angela Dianne Byrne

Contact Details

Maxwell Building - Room 606F

Please email for an appointment.

 

Current positions

Lecturer in Marketing

BIOGRAPHY

Having come from an industry background in retailing and marketing, I has taught in higher education over the last couple of decades.  I haves a particular love of advertising and the study of semiotics and has taught a number of subject areas within marketing and business.  I enjoy research exploring intersectionality and consumption.  I have held many external examiner posts and has formed part of review panels for various institutions.

 

 

Areas of research

Gender and advertising, Branding, Consumption Celebrity endorsement

Areas of supervision

Luxury Branding Advertising

Teaching

  • Online and Offline Consumer Behaviour
  • Emerging Themes in Marketing
  • Marketing and Communications
  • Contemporary Issues in International Marketing
  • Understanding Organisations
  • Industry Collaboration Project Supervision

Research Interests

  • Gender and advertising
  • Branding and consumption
  • Celebrity endorsement

 

 

Qualifications and Memberships

  • PhD
  • Senior Fellow HEA
  • Masters in Research 
  • Masters in Marketing
  • CIM Diploma (distinction)
  • IDM Diploma (merit)
  • BA (hons) Business Studies (2:1)