Dr. Angela Dianne Byrne
Salford Business School
Maxwell Building - Room 606F
Please email for an appointment.
Current positions
Lecturer in Marketing
Biography
Having come from an industry background in retailing and marketing, I have taught in higher education over the last couple of decades. I enjoy a particular love of advertising and the study of semiotics, having taught on a number of subject areas within marketing and business. I enjoy research exploring intersectionality and consumption. I have held many external examiner posts and have formed part of review panels for various institutions.
Areas of research
Gender and advertising, Branding, Consumption Celebrity endorsement
Areas of supervision
Luxury Branding Advertising
- Online and Offline Consumer Behaviour
- Emerging Themes in Marketing
- Marketing and Communications
- Contemporary Issues in International Marketing
- Understanding Organisations
- Industry Collaboration Project Supervision
- Gender and advertising
- Branding and consumption
- Celebrity endorsement
- PhD
- Senior Fellow HEA
- Masters in Research
- Masters in Marketing
- CIM Diploma (distinction)
- IDM Diploma (merit)
- BA (hons) Business Studies (2:1)