Undergraduate BA (Hons)

Sports Journalism





Three year

Six year

Next enrolment

September 2025


In a nutshell

If you want to turn your passion for sport into a career, Sports Journalism could be the course for you. Training from our expert tutors using industry-standard technical facilities will help you swap your sofa for the press box. 

You’ll learn right at the heart of Salford’s MediaCity, home to BBC Sport, ITV and dock10 Studios, and close to dozens of professional clubs from football, both codes of rugby and more. 

Our studios, cameras and software are not for show – they are yours to help you create social, video, audio and written content, as you learn to tell sports stories for a variety of platforms. 

You’ll soon be out covering press conferences and matchdays across Greater Manchester and beyond, as part of our regular industry-style newsdays. These will give you a real taste of what the job is all about. 

There’s also specialist training in live match reporting, sports commentary and working in digital content roles for clubs and governing bodies, so you get the experience you need to get the job you want. 

To find out more about what it’s like to study journalism at Salford, follow us on X/Twitter and Instagram, and read real news created by our students #JournalismAtSalford 

This course is subject to approval. 

You will:

  • Learn from leading sports journalists working at the top of their game
  • Be part of the thriving MediaCity community – home to BBC Sport and ITV
  • Report live on location from matches
  • Get specialist voice coaching plus training in how to be a commentator
  • Gain the knowledge you need to become an ethical sports journalist, from media law to how sport is run
  • It’s not just football – you’ll cover a range of sports to help broaden your career options

students accepted

This is for you if...


You want to develop your creative and technical skills as a sports journalist.


You love sports media and want to get hands-on experience of the industry.


You want to learn at one of the biggest centres for journalism training in the UK.

Course details

All about the course

At Salford, our Sports Journalism modules are designed to help you develop creative, technical and analytical skills. You’ll create content for a range of different video, audio, social and online platforms – while learning vital knowledge of the media and sports industries to help put your abilities into context. 

As part of this course, you’ll learn how to use cameras, audio recorders and specialist kits for mobile journalism, as well as how to edit video and audio and operate our TV and radio studios. You’ll get the chance to gain hands-on experience both in our MediaCity newsroom and on location at live matches and find out what it’s like to cover a busy day of sport as it happens. 

You’ll complete at least 15 days of work experience as part of the course, to help put your training into practice in a real-world environment. As your studies progress, you’ll also have the opportunity to further specialise in areas of sports media that interest you most, from podcasting to magazines and future technologies in journalism. 

Read our course breakdown below to learn what you’ll be exploring in each module. 

Asian Media Awards logo

The University of Salford is tremendously proud to have been the premier partner for the Asian Media Awards over the last ten years and is determined to play its part in inspiring the next generation of Asian talent to consider and pursue a career in the creative industries.

Year one

Essential Reporting

This module will enable you to identify the distinctive qualities of news journalism. You will learn how to source and produce stories, providing you with fundamental editorial and technical skills such as news judgment, interviewing, accuracy, verification, writing and structuring news stories, and working to deadlines.

Audio and Video Journalism: Storytelling

Seasoned broadcast professionals will teach you how to produce audio and video news content, introducing techniques of mobile journalism as well as basic broadcast editing and studio use.

Introduction to Sports Journalism

Here’s where you’ll begin to learn about sport, the media and the huge role that both play in society. You will analyse and discuss the history, development and future of sport and sports journalism in lectures, workshops and seminars. You will be introduced to key models and theories that will help you understand the world of sports media, as well as how to research and write academic work. 

Law and Ethics

Understanding media  law  and ethical boundaries is essential learning for any aspiring journalist. For that reason, this module provides you with a basic understanding of the legal, regulatory and ethical frameworks to which journalists work, including visits to local courts.

Audio and Visual Journalism: Production

This module will equip you with the technical skills necessary to produce broadcast quality news. In addition to gaining a strong understanding of camerawork, video and audio capture and editing, you will also learn how to write and structure packages for a variety of broadcast formats.

Social Media for Sport

Sports journalists must work across social and online platforms. This module helps you develop your content creation skills so you can write and use a range of multimedia tools to tell stories. You will develop your own online portfolio of your best work so you can start to make your mark within the industry. 

Year two

Sports Journalism

Sports Journalism covers everything from football matches and rugby games to global Olympic events. You will learn essential skills for writing clear and concise sports news articles, interviewing players and officials, and producing match reports for online and print sports publications. 

Broadcast Journalism

This module introduces you to more advanced techniques in editing and camerawork, live reporting and studio skills across radio and television. You will develop your editorial and creative skills in producing radio and TV feature packages by working in our state of the art studios.

Sports Newsroom

Take your first steps into a real sports newsroom with this industry-focused module. You’ll work individually and in a production team to plan and create sports journalism content across online, social, video and audio platforms. In a series of 15 newsdays, you will get your chance to do live match reporting from grounds as well as presenting and producing outputs from our studios. 

Sports Broadcasting and Commentary

Here’s where you get behind the mic and in front of the camera to further develop your on-air skills as a sports journalist. You will work in our studios and at sports fixtures on techniques of live reporting, presenting and voice skills, as well as in preparing and delivering match commentaries. 

A number of options from the below list will run each year:

Critical Journalism Studies

The main purpose of this module is to develop your understanding of the ways in which technological, social, political and cultural changes have impacted journalism. You will learn to analyse journalism practice and the contemporary trends emerging within the profession whilst improving your research skills and your ability to critically evaluate your own practice.

Quays News

Students on this module are at the heart of our Quays News output, planning the content, creating packages and presenting the weekly TV programme while learning more about production skills in the gallery and studio.

Feature Writing

You will learn how to write different types of features for newspapers and magazines in various markets. By the end of this module, you will have gained practical skills in the art of feature writing as well as enhanced your ability to formulate and pitch story ideas to commissioning editors.

Sport and the Media

The relationship between Sport and the Media is at the heart of the business and commercial value of the global sporting industry. The media impacts on a range of sport businesses, sport organisations or governing bodies and provides opportunities and challenges for serval areas including sport marketing, sponsorship, and engagement with sports consumers. The module will introduce you to emerging and future developments in sport media and provide opportunities to critically analyse the dilemmas of rights holders, the use of multi-digital and social media, as well as strategies to engage consumers and sports sponsors.


This module will explore podcasts as a form of journalistic storytelling. You will learn how to pitch, research, structure and produce podcasts for target audiences.

Future Journalism

Journalism is always changing. This module tracks emerging trends in journalism and particularly the ways in which technological developments can be harnessed by journalists to create content and engage audiences. You will analyse and experiment with cutting-edge tools and techniques of journalistic storytelling to develop the practical skills involved in using new technologies and formats for creating journalistic content.

Sport in the Digital World

This module will evaluate the relationship between sport and the media and allows you to critically evaluate the cultural, economic and pollical importance of sport to the global media landscape. Using the increasing body of scholarship emerging from media studies, students will examine and evaluate the role of sport and its relationship with contemporary conceptual issues in sport and the media.

Year three

Sports Journalism Practice

Move towards your chosen career in sports journalism in this demanding module, both in our multimedia newsroom and by doing work experience in the sports media industry. By working alongside professional journalists during multiplatform newsdays, you will sharpen your skills and further prepare yourself for the demands of working in the modern sports media. You must also complete a work placement at a recognised sports journalism outlet or media team, such as a broadcaster, sports website or at a sports club. 

Major Journalism Project or Dissertation

You will produce an in-depth piece of online, print, radio or TV journalism with professional tutorial supervision or undertake a dissertation in a journalism-related area with academic support.

Advanced Sports Journalism

Take this module to develop your sport journalism skills, particularly in a live environment for both broadcast and digital platforms. Industry guests will also help to expand your understanding of the role of journalists within sport, of issues such as racism and gender, and of the audience for sport across delivery platforms.

A number of options from the below list will run each year:

Globalisation of Sport

The Globalisation of Sport will allow you to develop a deep understanding of how the sports industry has become a truly global phenomenon. The academic body of knowledge in this field will be complimented with examples of practices and processes which the sports industry currently utilise. You will learn key skills and understanding of the historical, geopolitical, economic, digital and media drivers that reflect the globalisation of sport. You will learn about the importance of emerging markets in the sports industry and the significance they play in the development of global strategies.

Magazine Journalism

This module will develop your understanding of the entire process of creating a magazine publication in print and/or online. You will learn how to originate, write, assess and develop ideas and have the necessary organisational and practical skills to see them through to completion.


You will gain an in depth understanding of photojournalism by critically evaluating this specialised craft from technical, practical, aesthetic, ethical, legal, sociological and psychological perspectives. You will have the opportunity to enhance your expertise as a photojournalist by developing your own portfolio and engaging in a range of briefs.

Political and Campaigning Journalism

You will examine how journalists approach the reporting of political issues, gaining a broad understanding of techniques and practices used in regional, national and international contexts. You will also analyse the use of social media in political reporting as well as consider relevant ethical dilemmas around editorial control, spin and the lobby system.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?


Workshops are regular sessions where you develop your creative and technical skills through doing journalistic work, including coursework, projects and practical exercises. 

Lectures help you build your knowledge and understanding of sports journalism and will include vital information and context to aid your practical work. 

Newsdays are intense and exciting full-day industry simulations, in which you will work together as part of a sports news team under professional supervision, to gather and produce written, audio and video journalism outputs. You will use our multimedia newsroom and studios and report from location. 

Tutorials are where you get individual or small group teaching, such as voice coaching in our studios or supervision to help you complete your major final year project. 


Assessments include: 

  • Video, audio and social media sports journalism 

  • Sports news and feature writing 

  • Match reports 

  • Commentaries 

  • A work placement 

  • Reflective reports 

  • Essays 

  • In-class tests and exams 

  • Presentations 

  • A major final sports journalism project or dissertation 


All our Journalism courses are delivered by the Salford School of Arts, Media, and Creative Technology. Our focus is to ensure that you have the skills you need to pursue your dreams, and we encourage our students, past and present, to collaborate with each other and achieve great things.  

Each year - through the Create Student Awards – our School rewards the incredible achievements and successes of our final year and postgraduate students.  

Whatever you choose to study with us, you’ll be mentored and supported by experts. And once you graduate, it won’t end there. You’ll join a thriving alumni network across Greater Manchester and beyond, meaning you’ll be supported professionally and personally whenever you need it. 


Our MediaCity facilities are industry-standard, so much so that they are used by our industry partners themselves. 

TV News studio - a state of the art news set, including three HD cameras with autocue. This studio also can link up to the other two TV studios in the building based on the ground floor, enabling live feeds.  

TV studios - our TV studios have been used by the BBC for a variety of broadcasts, such as the Olympics and Christmas music concerts, and they’re equipped with the same audio-visual systems used by ITV and Sky too.  

Newsroom - you’ll use this space as a hub to simulate a full working day in a newsroom, covering breaking stories. Software available includes Avid iNews, Avid NewsCutter, Adobe Audition and Premiere, all of which are used by the industry.  

Radio studios - we can offer you three cutting-edge studios which have been used for live contributions to shows on talkSPORT and Capital.  

Equipment stores - cameras, tripods, mics and mobile-journalism kits – they’re all essential to media production. But don’t worry, you won’t need to spend thousands of pounds to get the set-up you need, we have a fully equipped equipment store available for you to use and take out industry-standard kit.  


Employment and stats

What about after uni?


You may be asking yourself, ‘what can you do with a Sport Journalism degree?’ Well, here’s the inside track. 

Throughout this course, you’ll gain both theoretical knowledge and invaluable real-world experience, helping you to clinch your first role in sports journalism. You will become comfortable working behind, or in front of, a camera or microphone, and reporting live from matches and press conferences. You will understand the technical elements of sports news production, as well as critical journalistic disciplines, such as how to investigate stories, interview people and format video and audio reports. 

A degree in Sports Journalism prepares you for a career in the media, communications or information sector, as well as a variety of roles in related fields. You will be in a great position to pursue roles with broadcasters and online news organisations. However, more broadly, you will have transferable skills that can be applied to related fields such as PR, content creation and video production. 

Read Victoria Janes story about how she went from studying a Journalism degree at Salford to BBC Radio 1.

Alumna Pien Meulensteen was named 'one to watch - on air' at the SJA British Sports Journalism Awards, and went on to join the Sky Sports on-air commentary team for the Women's Super League season. 


Graduates showing strong academic and research skills can pursue a further postgraduate path through our Postgraduate programmes on a full-time or part-time basis subject to a satisfactory proposal. 

A taste of what you could become

A TV sports journalist

A podcast producer

A football reporter

A club media content creator

A commentator

And more...

Career Links

Graduates from our journalism degrees at Salford have secured jobs at BBC Sport, BBC News, Sky Sports, Sky News, ITV and a range of sports websites and newspapers. They have also found work in digital media roles creating content for sports clubs and governing bodies. 

Our Sports Journalism degree builds on the success of our existing programmes in Journalism. 

In recent years, graduates from Journalism at Salford have gone on to exciting media careers. This includes working for employers such as BBC Sport, BBC Radio 5 Live, BBC Breakfast, BBC Newsround and ITV News, all based next to us at MediaCityUK. Others have joined Sky Sports, Sky News, 5 News, GB News and a wide range of radio stations including BBC Radio 4, LBC, Capital, Hits and Times Radio. 

Yet more work for websites, magazines and newspapers, ranging from The Athletic and SPORTBible to the Sunday Times, Daily Mirror, Daily Mail, Daily Telegraph and Manchester Evening News. 

A huge growth area is working directly for sports clubs and governing bodies, producing media content. Our recent graduates have been employed by Manchester United, Manchester City, Everton, Salford City, Red Bull Racing F1 team, Salford Red Devils rugby league, Lancashire County Cricket Club, UK Sport and many more. 


What you need to know


To gain a place on this sports journalism degree, you’ll have to submit a personal statement (500 words) and meet our entry requirements when you apply.

To get a place on this course, we’d like to see you demonstrate qualities including: 

  • A deep knowledge of and enthusiasm for sport 

  • An understanding of major sports media broadcasters and news outlets 

  • Knowledge of how sports content is shared across platforms 

  • Experience of creating your own sports media, anything from an article in a school newspaper to your own YouTube channel 

  • An interest in key off-the-field issues affecting sport 

After you apply, you’ll be invited to our MediaCity campus for an interview with one of our tutors. This is an ideal opportunity for us to find out more about you, and for you to tell us why you’d be a great fit for the course. Don’t worry if you live far away from Salford including around the world – your interview can also be done using a video call. 

Standard entry requirements


English Language at grade C/level 4 or above (or equivalent). Maths at grade C/4 or above (or equivalent) is preferred but not essential.

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

112 points.

A level

112 points.

T level


BTEC National Diploma


Access to HE

112 points including Media or Humanities subject area

Scottish Highers

112 points

Irish Leaving Certificate

112 points 

International Baccalaureate

29 points including Media or Humanities

European Baccalaureate

Pass in Diploma with 74% overall including Media or Humanities 

International students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

If you are an international student and not from a majority English speaking country, you will need IELTS 7.5 in all elements of reading, writing, speaking and listening. 

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take the Pre-Sessional English course to gain entry onto this degree.

Alternative entry requirements

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

How much?

Type of study Year Fees
Full-time home 2024/25 £9,250.00per year
Full-time international 2024/25 £17,040.00per year
Full-time home 2025/26 £9,250.00per year
Full-time international 2025/26 £17,650.00per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for International Students

If you are a high-achieving international student, you may be eligible for one of our scholarships. Explore our international scholarships.

Apply now

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Enrolment dates

September 2025

September 2026

UCAS information

Course ID PC14

Institution S03