Salford School of Arts, Media and Creative Technology
In a nutshell
Advancements within the digital industry have led to a huge revival in animation techniques. This course enables you to explore and understand the creative potential of digital animation, while developing industry relevant skills in a specialised field.
Designed to inspire and enhance your creative abilities, this course provides a structured pathway in digital animation practice as well as a selection of elective modules focusing on areas such as drawing for animation, digital narrative technology, compositing, and pre-production elements.
Develop the skills you need to pursue a career in digital animation, TV and digital media
Understand how to develop creative and digital technology abilities
Learn which attributes are required by animation organisations
You can also find helpful FAQs, learn more about student life at Salford or explore all our Film, TV and Media courses. Continue reading to understand more about this BA (Hons) Animation course.
This is for you if...
You possess creative flare and imagination
You have the ability to understand 3D form and scale
You want to explore the creative potential of digital and traditional forms of animation
All about the course
You will produce a strong body of work that will enable you to develop your career in the animation industry. You will learn how to tell visual stories through performance and character developing industry leading skills in a specialised field.
Designed to boost your creative thinking and technical abilities, this course provides a structured pathway in digital animation practice. From the start, you will be hands on and will learn traditional stop frame animation techniques as you are introduced to the principles of animation and the laws of motion. You'll also learn industry leading 3D animation software.
This course allows you to identify and define your own career prospects with dedicated portfolio modules, which will help you in your preparation for employment.
Animation is one of the fastest growing areas within the UK creative industries providing multiple opportunities for graduates. Based in MediaCityUK, you'll be right in the heart of this growing creative sector which is focused on developing adaptive, highly skilled, industry ready creatives.
In this module, you will learn the fundamental principles of animation. Including Newton’s laws and the physics of bodies in motion and the effects of gravity. You will use the stop motion studio and 3D software to complete basic animation exercises that become progressively more challenging. You will learn the art of timing and spacing to convey belief and weight. These exercises are the core building blocks of the craft of animation and will form the bedrock for all further development.
Introduction to Creative Play
This module encourages you to develop an understanding of playfulness and creative risk taking in broad contexts of digital design. It will aim to show links between risk-taking and innovation and present case studies outlining the value of ‘failure’ in optimising success.
This module provides you with the opportunity to develop a reflective practice and an awareness of contemporary animation with the ability to link theory and practice. You will undertake research within an area of animation which focuses on your interests and professional development. You will investigate contemporary practitioners, documenting this process and present your findings in a high quality document.
In this module you will build on the learning and skills developed in Animation 101 to introduce skills in character animation and performance. The use of arcs, easing and timing previously developed will be applied to 3D character rigs and physical stop motion puppets. You will learn how to emote and animate pose to pose before moving on to character walks, sneak, and acrobatics. This module will be underpinned by translating and animating based on reference material. In addition to enhancing your technical skills, you will learn to incorporate professional workflows and production practices whilst developing your individual creativity within a series of 3D CG character based exercises.
Storytelling: Script to Screen
Storytelling encourages you to develop an understanding of narrative exploration for animation production. It will introduce playful approaches to idea development and experimentation. This module will emphasise the importance of story within animation production. You will be introduced to key storytelling conventions and methodologies in order to develop skills in creative writing and story formation. Drawing techniques will develop key skills in visual communication to allow for translation of story from script to screen.
Introduction to the 'Making of'
This module encourages you to recognise the importance of documenting their creative practice in design and animation. It will introduce you to methods of reflective practice allowing them to consider process as an integral part of their creative output, to observe and analyse the making phases of production.
Performance and Character
In this module you will build on the skills developed in Animation 102 to express moods, emotions and personality in a believable animated character performance. You will study character performance, body language, acting and general stagecraft and apply this new knowledge to a range of challenging character animations. The final portfolio will celebrate the personal level of creativity and expression.
The module will develop your awareness of the benefits of collaborative practice between different specialisms and the relationship between design and business. Where possible, the module will allow you to work alongside a live client and/or collaborate with other programmes within the School or wider University.
Specialist Animation Studies
You will select and explore a specific area of study within the field of animation production and develop an identity - skills required in your chosen specialism. You will produce a substantial body of work that demonstrates independent thought and innovation. Areas of study may include: script writing, concept work, model making, environment and character design, story board, VFX, performance, animation, sound design.
You will be encouraged to produce a high quality prototype animation for a client. You may also respond to a live brief such as those set by the RSA. You will produce work in a simulated employment relationship.
‘Making of’ Integrated Practice
This module is the second in a series of three focusing on reflective practice and the art of the ‘making of’. You will implement and build on previous experience by applying reflective practice to your individual creative outputs produced in other modules. Emphasis is placed on analysis of how you make work and the processes involved. You will incorporate basic design principles and editing techniques in this work to extend your storytelling and communication skill set.
Negotiated Project - Phase One
Phase One acts as the planning phase of the Negotiated Project, the final opportunity for you to produce an industry facing professional standard project. You will work in a group and follow a process of exploration and interpretation to generate multiple ideas and develop an appropriate project. Core planning of story and first phase assets will be developed and signed off at this stage to allow for production in Phase Two.
Core aims of this module include refining your ability to develop clear visual concepts for a proposed artefact as well as providing you with experience in producing production plans and schedules. By working on a practice based project to a professional standard, you will build up advanced competencies within at least one specialist area e.g. storyboarding, narrative, 2D/3D graphics, programming or animation. As a result of your studies, you will enhance your ability to work effectively in teams and communicate fluently and accurately in relation to digital media production.
Negotiated Project - Phase Two
This module will form the final portion of the negotiated project. Using the research, experimentation and pre-production planning from Phase One you will move into a production phase where you will work in a studio environment to deliver your final project. You will be supported throughout by a panel of staff and you could also invite experts from industry to act as ‘external producers’ who provide guidance for delivering the final animated film.
‘Making Of’ - Negotiated Project
This module is the final in a series of three focusing on reflective practice and the art of the ‘making of’. The module continues to encourage you to recognise the importance of documenting and analysing creative practice in design and animation. In this final stage, you will continue to implement and build on your previous experience by applying reflective practice to creative production developed within previous modules. Through the application of basic design, storytelling and film editing principles and techniques you will communicate the journey of your final project. The ‘Making of’ acts as a supporting document to the Negotiated Project; reflecting the importance, scale and quality of work produced during year three of the course.
Showreel and Professional Engagement
In this module you will develop a digital portfolio of work that will demonstrate your expertise in one or more specialist areas. The portfolio can either be traditional, digital, or a combination of both forms. This module will also prepare you for work by enhancing your presentation and communications skills as well as your talents and abilities.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
Whilst there are a variety of teaching and learning methods on this course, the design project forms the basis for the majority of activities. Most modules include:
- Practical workshops or skills sessions
- One-to-one tutorials
- Group seminars
- Design studio practice
Teaching facilities include lecture theatres, computer rooms, the workshop (wood metal, laser cutter), the animation studio and a stop motion studio.
There will be different types of assessment methods used but the majority will be project based assessment work.
SALFORD SCHOOL OF ARTS, MEDIA AND CREATIVE TECHNOLOGY
All our Film, TV and Media courses are delivered by the Salford School of Arts, Media and Creative Technology.
Our School and University have strong and long-lasting relationships with local and national industry.
Once you graduate with us, you’ll join a thriving alumni community in Greater Manchester and beyond.
This course benefits from our fantastic facilities at MediaCityUK. These include a five-camera HD TV studio, a three-camera HD TV studio and a digital performance studio with full green screen capability. There are two radio/audio recording studios, and 5.1 surround sound audio post production theatre, with Foley Booth. Audition v3 audio editing and Final Cut Pro and Avid software-enabled suites are throughout the building.
What about after uni?
When you graduate you will be equipped for a range of careers in the animation industry as well as TV and film.
Recent graduates have started their careers in a variety of areas including animation at local studios, freelance animation for industry and art organisations, storyboarding and pre-production/conceptual art, animation for games, visuals for music videos and independent film companies.
Graduates from this course could go on to study on our MA Media Production courses, including:
Our students have worked with the BBC, ITV, Studio Distract and Manchester International Festival and have visited specialists such as Mackinnon and Saunders, an animation production company and puppet makers.
What you need to know
As part of your application, we will need to see a portfolio of work to provide opportunity for you to share your creative practice with us. Any offers will be conditional upon our subject team having the opportunity to review your portfolio, and we look forward to viewing your work. For some applicants, you may also be asked to take part in an informal group seminar discussion or interview– either live or on camera – to demonstrate your skills.
Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.
Please note: The entry criteria below are related to entry onto this course in the 2021/22 academic year.
English language requirements
International applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
English Language at grade C/level 4 or above (or equivalent) is required. Maths at grade C/level 4, while preferred, is not essential.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
96 - 112 points
BTEC National Diploma
Access to HE
Pass level 3 QAA approved Access Diploma (to include Art)
96 - 112 points
Irish Leaving Certificate
96 - 112 points
Pass in Diploma of at least 60%
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home||2021/22||£9,250per year|
|Full-time international||2021/22||£15,600per year|
|Full-time home||2022/23||£9,250per year|
|Full-time international||2022/23||£15900per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students
If you are a high-achieving international student, you may be eligible for one of our scholarships.
We have a range of scholarships available for students applying for courses in 2020-2021 and 2021-2022. Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.
We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.
See the full range of our International Scholarships.
All set? Let's apply
Course ID W615
Interested in starting this course in September 2021? Find out how to apply through Clearing.