Undergraduate HND

Creative and Digital Media

Salford School of Arts, Media and Creative Technology

Attendance

Full-time

Course

Two year

Next enrolment

September 2022

Introduction

In a nutshell

This two-year course trains you to become a digital media creative whilst also developing the required skills for delivering and distributing video content across platforms including business, government and the charity sector.

This is the course which focusses on the software and hardware you need to master in order to be an indispensable team member in this fast-growing field as well as developing your creative abilities and understanding.   

The course will teach you how to create digital media content for broadcast media (e.g. BBC, ITV, Channel 4) and how to create and technically deliver content for streaming platforms – e.g Netflix and YouTube.

You will:
  • Learn how to produce content, create stories and put ideas together to develop digital and creative content
  • Edit video, using programmes like Adobe Premiere, and graphics, using software such as After Effects
  • Develop extended reality immersive content
  • Learn the skills necessary to develop a small business and run your affairs as a freelancer
International

students accepted

Course details

All about the course

This course has been designed by media industry content developers and producers. Modules that make up the programme have been developed as new learning experiences bespoke to the course, which will give you a concentrated two-year experience to prepare you for immediate employment or top-up study.

This programme sits within a wider pool of new programmes that offer a unique interdisciplinary experience across both our Peel Park and MediaCityUK campuses. 

The course will also help you learn to produce a ‘Proof of Concept’ product in response to an industry brief/challenge. You will learn to develop the content all the way through its planning, shooting and editing, and finally back to the client for a review of its success. All of this will be achieved with a combination of personal skills and teamwork.

Year one

Video Shoot and Sound

In this module you will learn how to create a video including how to use a camera, how to light a scene, how to focus and how to record sound to a professional standard.

Mobile, Media and Marketing

On this module you’ll learn about three key areas of contemporary marketing and the concepts, models and tools behind them.

Mobile devices are dominant device all age groups and much browsing time on mobile is spent within social media apps. Brands and organisations need to develop a mobile-first mindset in order to engage and target customers.

Media plays a vital role in how brands and organisations create and curate content to use on social media platforms. We’ll consider how successful marketing professionals produce content that is relevant and engaging to their target audiences.

Marketing affects not only how businesses operate but also how we as consumers live our everyday lives. We’ll look at what is involved in anticipating, understanding and fulfilling customer needs and wants and how marketing’s role in society extends well beyond that.

You’ll be encouraged to be curious, to reflect and apply your own experiences to marketing principles.

Video Editing

In this module you will learn how to edit the video you have shot so that it becomes a finished, polished and professional product that you could distribute on social media. You will develop digital edit skills with a focus on short form editing via traditional and contemporary editing and post-production processes.

Video Creation and Edit for Social and Digital Media

This module brings the creating and editing skills you have been learning together, and gives you the opportunity to practise a complete shoot and edit to a professional standard.

Extended Reality for Entertainment and Immersive Storytelling

This module introduces you to the use of virtual and augmented reality tools from a producer’s perspective, rather than a coding perspective.

Client Communications

This module will show you how to communicate with and nurture relationships with clients. This will include how to understand, articulate and interpret live briefs and projects and progress to delivering appropriately constructed and designed content to a deadline.

Year two

New Software and Technologies

This module will offer you a useful introduction to advertising technologies and social listening tools (such as Hootsuite) for social impact tracking, plus the basics of digital marketing analytics and ad buying through tools such as Facebook Ads Manager.

End-to-End Content Creation

On this module you will have the chance to take the creation of an advertising video through its entire journey. This brings together for you all the skills you have so far acquired in video conception and creation, from analysing the market and the audience, to creating and delivering the right video to the client, to distributing it

Planning and Pre-production

This module covers the basics of what you will need to do, as industry professionals, before a shoot in order to make sure it is properly put together. This covers topics from insurance, cast management and risk assessment to health, safety and budgeting.

Professional Development

This module will develop your organisational, entrepreneurial, networking and presentation skills. You will develop team working and leadership knowledge and understanding to allow you to position yourself positively in the external global marketplace.

Final Major Project

This module takes you right out into the real world of production. It provides you with the opportunity to showcase your creative and digital media skills through engagement with, and delivery of, a live industry brief.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?

40%

Practical projects

30%

Lectures and seminars

30%

Live industry briefs

The course will be a mix of six key elements: practical demonstration, hands-on skill training, realistic video and podcast project creation and delivery, individual work, industry projects and teamwork. 

The course will be delivered by School’s academic team, supported substantially by established industry contacts, who will help to inform the content and direction of the curriculum, placement, project and employment opportunities.

It is anticipated that these external organisations will include all three of the commercial, pulbic sector and not for profit sectors.

 

Be part of a creative, supportive community

This course is delivered by the Salford School of Arts, Media, and Creative Technology. Our focus is to ensure that you have the skills you need to pursue your dreams, and we encourage our students, past and present, to collaborate with each other and achieve great things.

Whatever you choose to study with us, you’ll be mentored and supported by experts. And once you graduate, it won’t end there. You’ll join a thriving alumni network across Greater Manchester and beyond, meaning you’ll be supported professionally and personally whenever you need it.

Facilities

The course will take place at the University of Salford’s state-of-the-art MediaCity campus, which includes TV and radio studios, edit facilities, a library, highly equipped classrooms and breakout areas. 

The campus benefits uniquely from sharing a location with BBC, ITV and Dock10 Studios, together with many commercial companies, sports clubs and theatres, so that students can immerse themselves in the industry environment they will aim to eventually work in – and make invaluable contacts for the future.

Employment and stats

What about after uni?

Graduates can go straight into industry, working for a wide range of employers in various roles. 

As well as jobs in broadcasting, and the production companies which supply them, there were over 10,000 vacancies for people with below-degree-level qualifications (such as HNDs) in social media jobs in 2019. The number of vacancies requiring skills in post-production and editing (both of which would be covered on the programme) is currently increasing.

A typical employer might be Channel 4, or one of the production companies that produce content for that channel. Alternatively, you might work for the marketing department of an e-commerce company, or for a sports team, or public sector body. You might also consider a role within the hundreds of advertising, marketing, and production agencies which serve the industry.

In the North there is a substantial and growing market which includes media companies such as the BBC, ITV, Channel 4, and Lime Pictures, as well as online companies like Rental Cars, The Hut Group, AO.com, Money Supermarket, Beauty Bay, AutoTrader, Missguided, BooHoo, and other organisations including Manchester United, Liverpool FC and Manchester City. 

Graduates of the programme could also find roles in government, large organisations including the police, or major charities, who are all strongly represented in the region. 

Graduates will also have the opportunity to progress onto appropriate existing Level 6 programmes at the University of Salford (e.g. around Film and TV Production, Digital Video Production and Marketing). 

A taste of what you could become

A broadcaster

An editor

A digital content producer

A producer

And more...

Career Links

We have industry links with a range of media organisations, including Channel 4, ITV, BBC Sport and The Hut Group.

Requirements

What you need to know

As an applicant for this course, you will: 

  • be an enthusiast for digital media content, and curious about how it is created, measured and used to bring about success for broadcasters, production companies, sports teams, government and charities.

  • know who the major broadcasters are and what their video-on-demand sites (like iPlayer and ITV Player) do. 

  • have a good working knowledge of social media platforms like YouTube, Facebook, Instagram, Snapchat, TikTok and any other social platforms people are using.  You might also know something about big ecommerce sites like Amazon, MyProtein and PrettyLittleThing. 

  • possibly have experimented with making videos or podcasts already and seen the potential of them.

  • be aware of TV shows and podcasts and already have a set of favourites you could discuss – thinking about what makes them good, which target audience they are focusing on, and what challenges might have been involved in producing them.

  • be curious to know about how to shoot and edit video, how to look at social media analytics, how to work out which channel to use, and how to create content that resonates with very different target audiences.

ENGLISH LANGUAGE REQUIREMENTS

International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (no element below 5.5) is proof of this.

 

Standard entry requirements

GCSE

English Language at grade C/level 4 or above (or equivalent) is required. Maths at grade C/4 or above (or equivalent) is preferred but not essential.

You must fulfil our GCSE entry requirements as well as one of the requirements listed below

UCAS tariff points

72 points

A Level

72 points

BTEC Extended Diploma

MMP

Scottish Highers

72 points

Irish Leaving Certificate

72 points

Alternative entry requirements

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

How much?

Type of study Year Fees
Full-time home 2021/22 £8,500per year
Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for international students 2021/22

If you are a high-achieving international student, you may be eligible for one of our international scholarships worth up to £5,000. Our international scholarships include the Salford International Excellence Scholarship.

For more information go to International Scholarships.

Apply now

All Set? Let's Apply?

Enrolment dates

September 2022

September 2023

UCAS information

Course ID PW90

Institution S03

Clearing 2021

Interested in starting this course in September 2021? Find out how to apply through Clearing