Issues in Media Psychology
School of Health and Society
In a nutshell
This is the only dedicated postgraduate course in the UK focusing on the relationships between media and psychology from both academic and professional perspectives.
The course is taught at MediaCityUK - the heart of the region's creative and digital industry.
- Explore the psychological effects of media, how media use can be researched and evaluated and how to communicate with different audiences across different media
- Develop a unique professional profile, applying psychology to understand, develop and predict people's interaction with media
This is for you if...
You are curious about the effects of media upon the individual and society
you want to pursue a career in the communications professions or media research
You want to learn at MediaCityUK with a multi-discplinary team
All about the course
This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.
Join a unique learning environment, where you will interact with a multi-disciplinary team of experts in psychology, media and human-interactions.
If you want to pursue a career in the communications professions or media research, this course will provide you with a unique set of relevant skills.
The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:
Postgraduate Certificate: two modules over four months
Postgraduate Diploma: four modules over eight months
- MSc: four modules plus a dissertation over one year
Postgraduate Certificate: two modules over nine months
- Postgraduate Diploma: four modules over two years
- MSc: four modules plus a dissertation over three years
Follow the Media Psychology team at:
In this module, you will develop a systematic understanding of the psychological effects of media consumption, the use of psychology and psychologists within media, and issues of ethics and responsibility.
Media Psychology Research Methods
In this module, you will develop a rigorous approach to, and a comprehensive understanding of psychological research methods in analysing media consumption.
Psychology of Media Communications
You will develop a detailed understanding of the application of psychology to media communication, persuasion and behaviour change, including the use by different audiences of communication technologies.
The Psychology of Digital Experiences
You will gain a comprehensive understanding of the psychological factors involved in usable, accessible and inclusive designs in technology and understand how humans interact with computers.
The dissertation module is your opportunity to further investigate an aspect of this course through systematic literature review or research project.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
This course will be delivered through a mixture of formal lectures, problem-based learning, workshops, debates, online learning resources, Wikis, Skype, group work, discussion activities, and presentations.
The assessment takes a number of forms including:
- Essay (16.9%)
- Research Proposal (16.6%)
- Presentation (8.3%)
- Written Project (8.3%)
- Industry-Style Report (16.6%)
- Dissertation (33.3%)
The School of Health and Society
The School of Health and Society is focused on enhancing the health and wellbeing of patients, service users and athletes and our commitment to public involvement help us retain our strong focus on real-world issues. The school is home to a dedicated Psychology Laboratory.
The Media Psychology course is delivered at MediaCityUK so you will be right at the heart of the Northern creative industry. Based at Salford Quays, you will have access to some of the best facilities in the world for digital and media research.
Dr Adam Galpin, Senior Lecturer
Dr. Galpin is a highly experienced lecturer and researcher, and regularly provides consultancy to the media industries regarding the psychology of audience needs. His research interests include media use across the lifespan and applying Psychology to the design of interactive technologies.
Galpin, A. (2016). Towards a theoretical framework for understanding the development of media-related needs. Journal of Children and Media, 10(3), 385-391.
Galpin, A. & Taylor, G. (2018). Changing behaviour: Children, adolescents and screen use. British Psychology Society Behaviour Change Briefs (Online)
Dr Sharon Coen, Senior Lecturer in Psychology
Dr Coen has research and teaching experience in the areas of social and media psychology. Her main interests concern the ways the media portrays and responds to, social and political issues, and how this informs public perception.
Curran, J.; Coen, S.; Aalberg, T. and Iyengar, S. (2012) ‘News Content, Media Use, and Current Affairs Knowledge’. In James Curran and Toril Aalberg (Eds.) ‘How Media Inform Democracy. A comparative Approach’. London: Routledge ISBN: 978-0-415-88908-7.
Curran, J., Coen, S. Soroka, S. Hichy, Z. et al. (2014). Reconsidering ‘virtuous circle’ and ‘media malaise’ theories of the media: an 11-nation study. Journalism, 15 (7), pp. 815-833.
Manzi, C., Coen, Regalia, C. & Vignoles, V. (2018) Being in the Social: A cross-cultural and cross generational study on identity processes related to Facebook use. Computers in Human Behavior, 80, 81-87.
Woods, R., Coen, S., & Fernandez, A. (2018). Moral (dis) engagement with anthropogenic climate change in online comments on newspaper articles. Journal of Community and Applied Social Psychology (28). 244-257.
A full academic profile is available here
What about after uni?
This master's has been designed to meet the growing need for graduates with an advanced knowledge and skill set to understand the relationship between psychology and the media.
With this qualification, you could pursue a career in psychological consulting within media industries, social media management, user testing, advertising, public relations, marketing, media analysis, media research and development, and academia.
This course will involve a number of guest speakers from media industries and you will benefit from the close proximity to major media organisations at MediaCityUK.
What you need to know
The course is multi-disciplinary, combining psychological theory with social sciences, media and communication studies. We welcome students from these disciplines who have an interest in understanding the application of psychology to media provision and consumption. We also invite applications from those who have experience in psychology and research methods through work or study who will be considered in line with our Accreditation of Prior Learning procedure.
English language requirements
International applicants will be required to show proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.
Normally an upper-second-class honours degree in psychology, media studies or social sciences.
Accreditation of Prior Learning (APL)
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.
The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.
Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).
|Type of study||Year||Fees|
|Full-time home||2021/22||£8,100per year|
|Full-time international||2021/22||£15,030per year|
|Part-time||2021/22||Your annual fee will be calculated pro rata to the full-time fee according to the number of credits you are studying.|
|Full-time home||2022/23||£8,280per year|
|Full-time international||2022/23||£15300per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students
If you are a high-achieving international student, you may be eligible for one of our scholarships.
We have a range of scholarships available for students applying for courses in 2020-2021 and 2021-2022. Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.
We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.
See the full range of our International Scholarships.