Leading & Managing in the Digital Age
Management - NEW 2024
Salford Business School
In a nutshell
This programme will run from September 2024 and is subject to final approval. For earlier intakes, please see MSc Management.
International applicants: please check the international intakes page for the latest information and application dates.
This course has been designed to provide a challenging and broad management education, balancing theory and practice with personal development and the development of transferable and discipline specific skills. It will provide you with learning opportunities to progressively develop intellectual knowledge and professional and transferrable skills that enhance employability and leadership development. There is an emphasis on understanding, responding to and shaping the dynamic and changing nature of business, including consideration of the future of organisations within the global environment, the responsible adoption of AI, leading and managing in the digital age, ethical and responsible leadership for sustainability, and the harnessing of innovation for organisational growth.
Throughout the programme, you will be provided with opportunities to apply your theoretical knowledge to real-world problems and live business projects in collaboration with external partners. You will also develop a range of skills and attributes particularly relevant to business and management, such as commercial acumen, analytical thinking and problem solving, critical thinking, entrepreneurial mindset, ability to innovate, awareness of risk, and the ability to influence and work with others. In doing so, you will develop into an enterprising and responsible leader who is globally, socially, and ethically aware of the contemporary business environment within which businesses operates.
Why choose Salford Business School?
- We provide practical teaching, informed by our industry partners, so you develop the skills employers are looking for.
- You can make the programme fit around your life priorities with multiple start dates and a choice of full or part-time study.
- We're based on a beautiful, green campus, just minutes from Manchester city centre.
- We have excellent industry links with the dynamic Greater Manchester business community.
- We focus on the digital, ethical, and sustainability business challenges of the 21st century.
- develop knowledge and understanding of theories, concepts and principles applicable to entrepreneurship and enterprise management
- evaluate the fast-changing nature of the business environment at local, national, and global levels
- apply a socially responsible approach to information, data, and decision making
- utilise a range of management techniques to develop creative solutions to business problems
- have the opportunity to complete additional professional qualifications that enhance your employability, in areas such as Carbon Literacy, Microsoft etc
This is for you if...
you are seeking to develop the skills and knowledge needed to become an effective manager within your current field
you are looking to extend your capabilities in order to improve your employability
you are already working as a manager and wish to enhance your skills and achieve a formal management qualification
you are passionate about understanding, responding to, and shaping the dynamic and changing nature of business
you aspire to become an enterprising and responsible leader who is socially and ethically aware of the contemporary business environment
you are looking for an industry-informed course that will enable you to develop the knowledge and skills sought by employers
All about the course
This course has three entry points per year: January, June, and September. The first intake will be September 2024 (subject to final approval).
You will complete 180 credits in total, comprising core and optional modules. Following completion of the core modules listed below, you will select one elective module as your final piece of work.
Today, almost all businesses are digital businesses: the role of a leader is complex and multi-faceted as digital technology permeates organisations, disrupting existing models while simultaneously creating new opportunities. Stakeholder expectations are changing, the volume of data is growing exponentially, and working practices are being transformed.
This module will provide an understanding of the tools and techniques necessary for successfully harnessing, leading, and exploiting transformational and responsible business opportunities in the digital era. It relates classic leadership theory with contemporary research and practice to provide a foundation for embracing strategic thinking and demonstrating leadership and team building skills.
Personal & Professional Development for Strategic Leadership
The constantly changing, volatile, uncertain, and ambiguous business environment has raised the need for management to possess strategic leadership qualities. Strategic leadership involves core leadership abilities and qualities such as for example problem solving, creative strategic planning, goal setting and vision-creating, leader influence typologies (ethics resilience), strategy formation, implementation, and monitoring. This module will enable you to gain knowledge of such strategic leadership qualities, skill, and competencies, through engagement with theory, critical thinking & analysis, raising awareness of the practical significance. Sessions will enable self-assessment and self-reflection, encouraging you to understand how to develop your own leadership capabilities within a professional development capacity.
Business Data Insights & Analytics
This module focuses on the utilisation of data to drive valuable insights and make informed business decisions. In this module, you will learn about various data analytics techniques, tools, and methodologies to extract meaningful information from large datasets. You will explore the data lifecycle, the use of data analytic tools, and the role they play in contemporary organisations. Through hands-on exercises and real-world case studies, you will develop the skills and knowledge necessary to leverage data effectively and drive strategic business decisions.
Digital Marketing Strategy & Gloabalisation
This module explores the intersection between digital marketing and the global business landscape. You will gain a deep understanding of how to navigate the complexities of digital marketing in a global context. The module covers external and internal digital marketing analysis, enabling students to evaluate market dynamics, competitor strategies, and internal capabilities to align with firm positioning and ideal customer sets. You will learn digital marketing planning techniques, including goal setting, audience segmentation and resource allocation, providing you with essential skills to gather insights for strategic decision-making. A customer-centric digital marketing strategy will be emphasised to enhance global customer engagement and firm success.
Accounting & Finance for Non-Financial Managers
This module will cover the core topics within financial and management accounting that are required to be an effective and strategic manager. The module will begin by consider the strategic role and scope of accounting and finance in organisations. You will then examine key approaches to accounting and financial analyses and will learn how to interpret select accounting and financial data to inform management decision making. Consideration will also be given to key trends in the digital environment of finance and their implications for organisations. The module will conclude with an examination of the need for legal compliance and ethical conduct in the reporting of financial performance.
Strategy & Transformation
Businesses operate in fast changing economic, social, institutional and technological realities that necessitate adaption and innovation in order to remain competitive. In the current post-Covid era of further volatility & geopolitical turmoil, pressures on businesses have continued to accrue. This environment calls for organisations to be able to develop and implement strategies for transformative change. This module will start by equipping you with a foundation in business strategy, an awareness of basic strategic options available to organisations and an understanding of strategy formulation. You will go on to focus on strategic agility in a VUCA world (volatility, uncertainty, complexity, and ambiguity), implementing agile processes & building resiliency. You will also examine industry-oriented approaches to strategic transformation & work through real world examples of both successful & unsuccessful business transformation cases.
Ethical & Responsible Leadership for Sustainability
This module explores how organisations’ ethical and responsible leadership can contribute to the pursuit of sustainability and the betterment of society. You will examine ethical decision-making and develop an understanding of the organisational, legal and regulatory constraints upon this. You will also evaluate different approaches to CSR, developing an appreciation of the difference between ‘business and society’ and ‘business in society’. You will go on to explore sustainable production and consumption and how companies can go even further by creating and implementing innovative shared value strategies to achieve breakthrough capitalism.
Innovation for Growth
This module will enable you to synthesise and critically evaluate the role of innovation in growth of the entrepreneurial/ intrapreneurial activities, paying close attention to the opportunities and threats that arise from innovation. The module will look at how you, as a future leader of innovative organisations, can harness innovative culture, while focussing on contemporary issues related to platforms, digital innovation, and disruptive business model. Real business case studies will be utilised as best and worst practice throughout.
Research Methods for Managers (MSc only)
This is an applied module that focuses on practical research methodologies and techniques for conducting research within the workplace and prepares you for your final elective module.
Following completion of the core modules, you will select one elective module as your final piece of work.
You will select a particular topic you are interested in for further in-depth study.
A 3-month experiential opportunity within an organisation, focusing on real-world project management issues.
Entrepreneurial Development Project
An experiential learning opportunity where you will conduct market and business environment research to identify a business idea or venture and develop a business plan.
Business Consultancy Project
An experiential opportunity where you will work with clients to solve live business problems.
A full time placement of up to 12 months in a project management related role within a workplace (subject to availability and visa compliance).
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
This course’s teaching and learning strategies are based on the following principles:
- Global thinking
- Sustainable practice
- Professional success
- Developing the next generation manager and leader who is able to identify and define the information required on a given topic, use research skills to identify relevant information resources and manage and critically evaluate the information found and reference appropriately.
A variety of learning and teaching methods are used to help you learn. Typically, a module will involve a mix of activities:
- Lectures will introduce and explain key concepts and learning points and will be interactive in encouraging you to ask questions, engage in discussion and offer examples from your own personal and professional experiences.
- Seminars and workshops will provide you with the opportunity to apply and reflect upon the knowledge gained in lectures to a range of scenarios, enabling you to develop your critical thinking and problem solving and to receive tutor feedback. Seminars may also include the use of simulations and skills development courses that have micro-certification where available.
The types of assessment used on the course may vary according to each module but you can expect to undertake a combination of the following:
- Individual written report
- Reflective report
- Project report
- Business plan
SUPPORT AND MENTORING
Taking the leap from undergraduate study? Returning after a study break? Joining us as an international student? Whatever your circumstance, we’re committed to supporting you throughout your studies. Find out more about our support for postgraduate students.
Why Choose Salford Business School?
Situated at the heart of Greater Manchester's £5 billion-pound business, finance and digital sector, Salford Business School stands as a dynamic hub for the development and exchange of knowledge. We combine cutting-edge learning with strong industry connections, preparing you to lead change in the fast-paced world of business and management.
Our expert-led and industry-informed programmes provide highly practical teaching enriched with real-world learning opportunities. Most of our programmes offer various work placements locally, nationally, and internationally, allowing you to practice and develop your learning.
Throughout your journey, we will equip you for a fulfilling life and professional career, fostering curiosity, adaptability, and confidence to tackle 21st-century challenges.
Business: Science or art?
Our postgraduate degree award is a Masters of Science (MSc), reflecting our commitment to data-driven, evidence-based business decisions, even in innovative and creative endeavours.
At the beating heart of it
You will study at our green Peel Park campus, just a short five-minute journey from central Manchester with close transport links, and our state-of-the-art campus at MediaCity is just a short bus ride away.
Our dedicated student hub on the sixth floor of the Maxwell Building provides areas for collaborative and independent study and break-out spaces. Additionally, here you can find our in-school progression and careers teams to support your journey.
Our campuses are easily accessible, with Salford Crescent train station at the centre of our Peel Park campus. Whether travelling to us by bus, rail, bike, car, or plane, our campus is easily reached from all over Greater Manchester, Lancashire, and beyond. For international students, Manchester Airport is a short ride away and offers regular flights from London and many international airports.
Dr Rashed Khan
Dr Rashed is a lecturer in International Business and Marketing at the Salford Business School. Before joining Salford, he worked for Greater Manchester Business School, University of Bolton and Global Banking School, Manchester.
Rashed's primary research interest lies within Culture and Leadership, Business Ethics and sustainability, Digital Marketing, and Development Economics. His PhD focuses on Ethical Labour Management in Readymade Garment Industries. Rashed’s teaching area covers international business management, strategies and marketing.
He is a member of the Chartered Management Institute (CMI) and the Chartered Institute of Personnel and Development (CIPD). He was a committee member of the CIPD Cumbria branch and held the "Student Liaison" role. Rashed also helps JobCentre Plus and CIPD Steps Ahead Mentoring team by mentoring young people aged between 18-30.
Starting or continuing to study at university is a big decision, and we are committed to supporting you throughout your time with us.
Our in-school Student Progression Assistants address programme and workload matters, whilst the Careers and Employability team, along with in-school advisors, offers personalised career support. The Library provides diverse learning support beyond your course, and for non-course matters, our university-wide support service, askUS, assist with topics from financial management to wellbeing.
If entrepreneurship appeals to you, Launch @Salford, our start-up incubator, offers expert insight and support. Additionally, our Business School's Postgraduate Mentoring Scheme connects new master's students with existing ones, providing valuable guidance during your transition.
These integrated support methods aim to help you seamlessly transition into your postgraduate course and ensure success during your time with us.
A global community
Salford Business School is home to a diverse global student-staff community. Our teaching team consists of active researchers, academics, and industry experts who offer the latest in theory, research, and industry expertise.
Furthermore, our diverse student community brings together individuals from various backgrounds and experiences, providing you with a well-rounded perspective, knowledge, and friendships that will shape you into a future leader and global citizen. This equips you to thrive in life and your career, instilling curiosity, adaptability, and confidence to confront the digital, ethical, and sustainability challenges of the 21st century.
What about after uni?
There is no typical career path for a student who successfully completes this course. Instead, graduates’ careers can take many different directions, spanning multinational firms, start-up and family businesses, governmental organisations and departments, and higher education institutions. Graduates may enter general management, consultancy, or functional-specific managerial roles.
This course has been designed with reference to the Chartered Management Institute’s Level 7 syllabus. The Chartered Management Institute (CMI) is the Chartered Body for Management and Leadership. For 75 years, the CMI has worked with business and education to inspire people to become skilled, confident and successful managers and leaders.
What you need to know
As well as being aspiring or existing managers and leaders who want to expand their knowledge and skills and enhance their career prospects, applicants should have a strong interest in contemporary trends and issues in business and management. Applicants should be keen to study a diverse range of disciplines and must be prepared to undertake substantial independent learning. Applicants must also be committed to their personal and professional development during and outside of scheduled teaching.
You should possess a minimum of a 2.2 or international equivalent at BSc/BA level. Alternatively, having prior work or research experience, publications, or a strong interest in research can be considered when you apply.
Accreditation Of Prior Learning (APL)
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.
The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.
Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).
We accept qualifications from all around the world. Find your country to see a full list of entry requirements.
English language requirements
International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (with no element below 5.5) is proof of this. If you need to improve your written and spoken English, you might be interested in our English language courses.
|Type of study||Year||Fees|
|Full-time home||2024/25||£8,550.00per year|
|Full-time international||2024/25||£16,560.00per year|
All set? Let's apply
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By phone: +44 (0) 161 295 4545