Skip to main content
Salford Business School

Professor Sunil Sahadev

Professor of Marketing


Dr. Sunil Sahadev completed his PhD in Marketing from the Indian institute of Technology, Chennai. He worked at the Indian Institute of Management, Kozhikode and School of Management, University of Sheffield before joining Salford Business School as a Professor in Marketing. He has more than twelve years of experience teaching and conducting research in Marketing.


Has taught a variety of courses both in UK and in India including Principles of Marketing, Sales and Distribution Management, High-technology Marketing, B2B Marketing International Marketing and Marketing Research.

Research Interests

Sales and Distribution Channel Management, e-services, International Management, internal marketing, service delivery issues in marketing, high-technology marketing, cross-cultural marketing, environmental marketing, marketing and sustainability.

Qualifications and Memberships

Post-Doctoral Fellowship from AIT Bangkok

PhD. From Indian Institute of Technology, Chennai, India

M.B.A from University of Calicut, India

Bsc, from University of Kerala, India

Affiliate of the Chartered institute of Marketing

Member of American Marketing Association


Selected Recent Publications:

Mehmet Demirbag, Sunil Sahadev and Erdener Kaynak and Aziz Agkul (2012), Modelling Quality Commitment in Service Organisations, An Empirical Study, accepted by the European Journal of Marketing. Vol. 46 Iss: 6

Demirbag, M, Mellahi, K., Sahadev, S and Elliston, J (2012), “Employee service abandonment in offshore operations: A case study of a US multinational in India”, Journal of World Business, Volume 47, Issue 2, April 2012, Pages 178–185

Mehmet Demirbag, Sunil Sahadev and Kamel Mellahi (2010) Country Image and Consumer Preference for Emerging Economy Products: The Moderating Role of Consumer Materialism, International Marketing Review, Vol.27, No.2, pp.141-163.

Sahadev, S and Demirbag, M (2011), “Exploring variations in employment practices in the emerging economies of Europe: assessing the impact of foreign ownership and European integration”, Human Resources Management Journal, Vol.21 (4), pp.395-414

Tsamenyi, M. Sahadev,S and Shi-Qiao, Z (2011), “The relationship between business strategy, management control systems and performance: Evidence from China”, Advances in International Accounting, Vol.27 (1), pp.193-203

Manoj Edward and Sunil Sahadev (2011), Role of Switching Costs in the Service quality, Perceived value, Customer satisfaction and customer retention linkage accepted in Asia Pacific Journal of Marketing and Logistics

Sunil Sahadev and Mehmet Demirbag, (2010) A Comparative analysis of Employment Practices among Post-Communist and Capitalist Countries in South Eastern Europe, Employee Relations, Vol.32, No. 2, pp.248-261. ISSN 0142-5455