Julie Weir

Julie has been in the music industry for over 30 years from humble beginnings in a record store in Leeds in 1992, post-graduating from the University of Salford, through to running club nights in the city. After moving to London for her postgraduate studies, she began to work in the industry as a merchandising manager for independent label Cacophonous, moving up to label manager. She set up Visible Noise – an independent rock label designed to support and nurture young UK guitar bands – in 1998, and signed acts such as Bullet for my Valentine and Bring me the Horizon. Alongside Visible Noise, she ran Wiseblood Management, worked across sync, publishing and branding, and set up Subverse – the UK’s first truly all ages rock and metal club with live bands. She was also Nominated for an Entrepreneur of the Year Award at the AIM Awards and sitting on the AIM board, whilst running an indie.  

In April 2016, after many years of consulting, Julie moved to Sony Music to be the Label Head and resurrect the legendary Music For Nations where she is currently Label Director. She works with artists such as Maruja, Bring me the Horizon, Evanescence, Hanabie, Vlure, Three Days Grace, Tool, Wardruna, Porcupine Tree, Witch Fever, and Hot Milk amongst others. She also mentors developing artists (both with entities like The Cats Mother, as well as on a case-by-case basis) and people wanting to break into the business and performance of music. She is also a founder of the support network rEvolutionS, designed to support women and non-binary people in the music industry and is a massive magic (performance and history) nerd.