Esports Enterprise and Management

In this module, you will explore and evaluate the ever-growing esports industry, examining how it began and continues to develop across the globe. You will identify and explain how organisations have grown within the esports sector and how new genres and games emerge with the support of communities and grassroots initiatives. 

You will also be taught basic research skills to investigate the industry’s early development and demonstrate an understanding of how sustainability has become an increasing focus since its surge in popularity.

Explore the practical application of marketing principles through real-world business projects. You will gain experience in project definition, planning and delivery while developing essential teamworking and professional skills. This module bridges theory and practice, preparing you to design and implement effective marketing campaigns in dynamic business environments.

This is the start of your professional career, and this module lays the foundation that will support you in being a successful graduate. In your first year, you will research potential career options and map-out skills and opportunities to be developed through your second and third years. By building a graduate portfolio, and demonstrating employability skills, you will identify your strengths and weaknesses to create a personalised and targeted plan alongside your programme pathway. Starting early will give you the confidence and adaptability as you progress through your undergraduate career.

This module examines the twin forces shaping the future of business: the urgent drive toward sustainability and the disruptive potential of emerging technologies. You will explore ecological economics, climate change and the global energy transition alongside the dynamics of digital transformation, including artificial intelligence, Industry 4.0 and 5.0, robotics, automation, 3D printing, the Internet of Things, blockchain and virtual reality. 

Through case studies and applied learning, you will develop the ability to lead and innovate responsibly in a rapidly changing world, applying creative and sustainable solutions to transform industries and shape next-generation business strategies.

You will learn the key aspects of using beginner and intermediate level broadcast and streaming technologies in practice, specifically in terms of content creation such as livestreaming and video editing. This module will provide fundamental understandings of these technologies due to their importance in the esports industry, particularly its entrepreneurial nature. 

The key module activities will be directed towards the broadcast and streaming requirements required for Year Two's Studio Broadcasting module. You will build on your practical creative skills, using technologies such as the facilities in the Esports Lab and Media Suite to further your development in relation to broadcasting and content creation for esports.

In this module, you will learn the foundations of project planning, designing and theming of an esports event as you work in groups to develop your event concept to a panel of industry experts. Working collaboratively, you will develop a proposal for the concept and design an esports event for live broadcast, which considers the critical elements of event planning, project management, finance, logistics, marketing, risk, consumer experience and live delivery of your event and present to a panel of industry experts.

The module runs in collaboration with Young Enterprise (UK) who focus on enhancing and embedding entrepreneurial learning and enterprise in education through adopting experiential learning. This module gives you the opportunity to lead, innovate and sustain through real entrepreneurial experience. Working in teams and supported by industry mentors, you will create and manage your own start-up enterprise as part of the Young Enterprise (UK) programme. You will apply business decision-making tools, develop creative solutions and engage directly with customers, stakeholders and advisors. Through this hands-on process, you’ll strengthen critical thinking, teamwork and leadership skills while exploring how ethical, sustainable and data-informed decisions drive enterprise success. The experience provides practical insight and a strong foundation for future entrepreneurial and professional growth.

This module develops your ability to lead customer experience strategy through critical thinking, data-driven insight and purposeful decision making. You will innovate by exploring creative approaches to value creation, applying curiosity and evidence to design engaging, customer-centric experiences that inspire change. Emphasis is placed on analysing and improving customer journeys, fostering relationship-based value and delivering service excellence through adaptive and reflective practice. 

Using practical tools and strategic analysis, you will learn to sustain meaningful customer connections that balance organisational growth with social, ethical and environmental responsibility, preparing you to shape, inspire and maintain innovative customer experiences that create lasting value for people and planet.

In this module, you will learn the key aspects of using industry-standard, advanced level broadcast and streaming technologies in practice, specifically in terms of production of large-scale esports broadcast events. This module will provide a fundamental understanding of these technologies due to their importance in the esports industry, particularly due to their entrepreneurial nature. The key activities for the module will be directed towards the broadcast and streaming requirements for a professional studio livestream. You will build on your practical creative skills, using technologies such as facilities in the Esports Lab, Media Suite and MediaCityUK TV studio to further their practical development and demonstrate an understanding of the requirements of broadcasting and content creation for esports.

During this module, you will work with your peers to deliver a live esports broadcast. Working collaboratively, and with input from stakeholders and industry partners, you will implement the event plan, define and allocate team roles, develop your content and organise any teams required to participate in the event. Additionally, you will execute the event marketing plan, build your event brand and plan all the logistical and technical operational activities required for delivery of an online event broadcast. This will bring together the learning from previous Event Planning module into one event showcase and provide the opportunity to develop your employability skills towards your chosen career pathway.

This module will enable you to build on the embedded employability skills developed during year one of the programme. Through engaging in various professional development and reflection activities, you will be able to identify or realise, evaluate, plan and lead on the development of your future-focused knowledge, skills, behaviours and activities required to help secure your professional career aspirations, according to your programme of study. You will develop knowledge on how to access career-specific and professional graduate-level job opportunities through exploring graduate-level labour market trends, and job-specific employer requirements. 

You will also draw on the expertise of the school’s Career’s and Employability team, employer visits and workshops delivered by the academic team within the school. This will enable you to identify and engage in innovative development strategies to improve your work experience and employability, enabling you to further strengthen in a sustained way your career-focused digital footprint in relation to your professional career goals and around the graduate level employer selection process.