Data Analysis for Esports - Industry Metrics Project Simulation (IMPS)
Esports Business Management (BSc Top-up)
Salford Business School
In a nutshell
Following on from the Esports Business Management HND, you will have the opportunity to ‘top-up’ your Esports degree classification to a full BSc degree in just one year.
After completing the pathways, this top-up degree allows you to specialise in one of the three key business pillars of Esports - a Strategist, an Organiser or an Entrepreneur.
Furthermore, you will undertake a working placement at an Esports company in your final trimester to further establish your own industry and career identity while practising the skills learned from this course.
You will be studying in a bespoke immersive environment, built to host the digital requirements of the course. This includes an Esports tournament arena, broadcasting equipment and an esports lab for teaching, learning, and gaming.
This course has been developed with the help of industry leaders, meaning every module has been carefully considered and will help build the skills needed by future professionals in the Esports industry.
“After assisting a passionate team at Salford University on their esports-related workshops, the Esports Business Management academic program is a fantastic opportunity for students, in love with the world of esports/gaming, to learn and develop their skills professionally, across a multitude of sectors, at a high academic standard before transitioning into the industry.” - Kieran Wood – Co-Founder & Operations and Commercial Lead, Horizon Union.
BE INDUSTRY READY
The Esports market has boomed in recent years with increasing demand from viewers wanting to watch the most popular gamers in the world. The coverage of Esports is only increasing, with demand expected to grow to 640.8 million viewers of Esports worldwide by 2025. In turn, this growth is creating thousands of jobs in this industry and fresh demand for graduates with specific skills and knowledge. This is your perfect opportunity to turn your interests into a stable, successful and fulfilling career.
This innovative and future-facing degree will equip you with the skills and knowledge needed to enter this up-and-coming industry. With networking a critical element of creative industries, we will directly connect you to businesses and employers already established within the Esports industry in order to jumpstart your career.
“The modules for the University of Salford’s Esports HND have been designed to prepare students for all aspects of the Esports industry. Students will be fully integrated into the emerging Esports ecosystem, and with collaborations with both industry titans and grassroots organisations, I cannot recommend this course enough to anyone with an interest in Esports" - Jake Trotman, Head of the Esports Society
- Demonstrate conceptual and critical thinking, analysis, synthesis and evaluation.
- Apply decision-making methods to a business issues relevant to Esports
- Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.
- Select, organise, analyse and present information relevant to a management decision.
- Have the chance to complete a placement within the Esports industry in order to gain practical experience and practice your professional skills
- Research and develop a practical and attainable future career plan based on your individual strengths
This is for you if ….
You want to develop understanding and knowledge of the critical business contexts and disciplines within Esports
You seek engagement and network opportunities with industry through a work placement in order to enhance your employability, gain experience and identify your chosen career pathway
You wish to enhance your HND with a full BSc. qualification which is recognized by industry
You wish to specialize into a specific area within strategy, organization and enterprise within Esports
You want to study a unique course which will equip you with the skills and knowledge you need to enter the up-and-coming and lucrative Esports industry
You want to have access to experts from industry and academics in order to develop your networks and knowledge with a view to working in the industry upon graduation
All about the course
CAREER FOCUSSED, HANDS ON LEARNING
Esports is an international sporting phenomenon within the global and digital marketplace, in 2021 the community had more than 3.24 billion video gamers across the globe.
The sector in the UK currently supports over 1,200 jobs and is rapidly growing. The course will draw upon the continued success of this national and international industry and provide a programme that will educate and inspire the next generation of industry professionals.
This future-facing course enhances your learning, understanding and qualification of Esports and the Esports industry. The top-up year will build off and enhance your skills and knowledge learned from the HND and will help to develop your career pathway while engaging with live professional networks through class engagement and work placements.
Networking and experience are among the most critical elements of gaining employment after you graduate and our industry placement module will put you into the thick of the action with an established Esports business. This will help you to practice what has been learnt thus far on the programme, develop your professional knowledge and understanding, engage directly with potential employers and networks with a view to creating a sustainable career in your chosen area of expertise.
Interested in starting your own business? At Salford Business School we value entrepreneurial minds and aim to provide the support and resources needed for anyone wishing to build on a great business idea. Launch@ Salford is the incubation centre for business start ups providing a reception area, hot desk office space, private meeting rooms – and a networking lounge where you can grab a coffee and make those business connections. Launch@Salford also provides specialist support in the runnings of a start-up as well as opportunities to receive financial support
All Set? Apply Now
In this module, you will be introduced to a variety of methods of analysis for management decision making, which will be practised on real data sets aligned to Esports. A simulation project will focus on providing real-life challenges of data analysis, model building and decision making within esports realms. The decision-making techniques introduced in the module can be applied to a wide range of settings, such as interpreting market performance, forecasting growth, make or buy decisions, optimisation of scarce resources etc.
Search and Social Media Marketing
This module will guide you through developing your brand in a digital context. Taking into consideration different aspects of marketing generally and in the context of gaming. You will also be introduced to the Esports influencer landscape, how to raise your profile to appeal to and select the right industry stakeholders for your brand, how to create and deploy social media marketing strategies for the Esports eco-system and using real world cases to demonstrate your learning, knowledge and understanding of the influencer and digital marketing environment within the Esports industry.
Customer Experience and Value Creation in Esports.
Providing an immersive customer experience is a critical differentiating factor for Esports businesses and is notably one of the fastest growing disciplines globally. This module will provide you with the skills to develop and implement a coherent customer experience strategy that is both practical and actionable. It will explore theories and concepts of experience management with a customer and client-centric focus by analysing the strategies, issues and dilemmas that are characteristic of the Esports service industry and the delivery of an engaging customer experience. You will learn how to use tools and processes to help you bring your organisation and brand closer to its customers focusing on creating value through relationship-building strategies, mapping the customer journey and engaging in innovation and excellence.
Esports Industry Placement
The placement module and intensive team-based learning environment will give you the chance to apply your skills in a real-world setting. You will gain an understanding and experience of organisational structure, internal processes and how development teams work within Esports, so you can identify with a clear focus on your next potential steps into industry. You can either locate your own placement by applying directly to the placement provider or speak to our employability team to identify and locate a relevant and suitable placement in the role of your choice within the Esports industry. The placement will run for 9 weeks during trimester 2 and you will return to campus with some critical experience in your deck.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What Will I be Doing?
Delivery of your programme will be conducted by an experienced team of tutors, with support from Industry partners and guests. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.
You will attend both lectures and seminars with lectures being delivered in our brand new purpose-built Lab, allowing you to access and engage with the latest tech and infrastructure as you learn. Seminars will provide a practical application of what you have learned with the objective of improving practical skills. During your years with us, you will also have access to a range of production and broadcast spaces.
Throughout your studies, there are modules specifically designed to help you with the skills you need to apply for jobs including CV writing and mock assessments centres.
SKILLS FOR LEARNING
Don’t bypass the Clifford Whitworth library, it really is a beneficial resource for you. The friendly library team will help you develop the skills you need to be successful in your studies and in your work.
We use different forms of assessment in different modules and wherever possible these will reflect the types of work you will do in the ‘real world’ for example, portfolios, presentations and business pitches. You will also organise and deliver a tournament which will make up part of your assessments.
Throughout your studies, the work you produce will help to build your personal portfolio of professional evidence that you will be able to use in job applications and interviews.
Be part of our Business School community
Salford Business School aims to foster the next generation of leaders and create a new vision of innovative and entrepreneurial leadership. We are integrated into the local business community as a hub for knowledge creation and exchange. We are proud that our industry collaborations and partnerships benefit students, businesses and the community.
When you arrive as an Esports student, you will have access to a bespoke immersive environment, built in the main to host the digital requirements of the course, this will include an Esports tournament arena, broadcasting equipment and an Esports lab for teaching, learning, and gaming.
Our goal is to prepare you for a fulfilling life and professional career. Along the way, you’ll learn to be curious, adaptable and confident, ready to meet the digital, ethical and sustainability challenges of the 21st century.
Where will I learn?
Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. Lady Hale is also the home for the mock courtroom where the mooting team hone their skills in case presentation and debate.
The University library isn’t just for reading books. The ‘library in the park’ is a fresh, modern learning space with PC suites, Mac computers, bookable working rooms and café. It's open 24/7 everyday of the year (except Christmas Day!) so you can study when it suits you.
A dedicated Employability team will help you with work placements and access to work skills.
Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.
Business in Greater Manchester
Greater Manchester is a dynamic business hub and centre for the northern powerhouse. With a wide range of business – small, medium, large – based around the region, students have access to a huge number of opportunities for networking and work experience. It is particularly a centre for finance, retail and digital businesses.
Salford is the fastest growing economy within Greater Manchester and is home to almost 12,000 businesses employing 120,200 people. Salford’s business community is predominately made up of small to medium enterprises (SMEs) which account for 99% of the business base though a number of large firms have also made Salford its home. The University of Salford is proud to be at the heart of this community and works in close partnership with Salford City Council to support the community. Read about our impact in the Greater Manchester area.
We hold a Small Business Charter mark, one of the first universities to receive this accreditation, and continue to work to enhance growth and productivity in SMEs.
We want you to enjoy your time studying here, but we understand that there may be times you need a little extra support to help you. The Business School student progression team is here to help you progress through your courses as smoothly as possible.
University-wide, askUS is at the core of our student support service, offering information and advice on matters such as finance, wellbeing and counselling, accommodation and more. If you have any worries, concerns, or need advice on a particular topic, visit askUS on campus.
Find out more about Student Support Services at Salford.
If you’re planning on commuting, both our MediaCityUK and Peel Park campuses are perfectly placed. Whether by bus, rail, bike or car, we’re easily accessed from all over Greater Manchester, Lancashire and beyond.
What about after uni?
A postgraduate degree is a great option if you want to take your knowledge and skills to the next level. Salford graduates and alumni also receive a significant fees discount.
The sector in the UK currently supports over 1,200 jobs and has a gross value added of £111.5 million to the UK economy. The course will dovetail with the world’s 5th largest consumer market for gamers within the UK.
With the demand for highly skilled graduates at an all-time high in the Esports industry, Salford Business School aims to equip you with the skills and knowledge necessary in order for you to gain a rewarding career in Esports. By combining theory with practical learning, this BSc top-up will provide the experience, as well as the industry-recognised qualification for you to be successful in this industry for years to come.
Below are some of the employment opportunities available within the Esports industry:
- Professional Player
- Shoutcaster (caster/host)
- Esports Data Analysist
- Esports Team Manager / Owner
- Tournament Organiser / Event Manager
- Content Creator / Journalist
- Community / Social Media Manager
- Marketing / PR Executive
- Sales and Partnership Manager
- Esports Agent
- Esports production and broadcasting
- Social Media Video Editor
- Brand Manager
During the development of the programme, consultations with key industry leaders and business figures including Tom Dore chairman of the British Esports Federation, Kairos Media and Gravity Media have stated that employers would welcome graduates from this course. As such the content and materials delivered will be focused on the findings of industry and geared towards the benefit of your career progression and the broader Eco-system.
This will also enable critical networking opportunities for students with professionals who are working at the cutting edge of the industry and the establishment of long-term relationships as you develop your career pathway.
This degree is perfect for those interested in all things Esports. Whether you want to get involved with organising tournaments, have an interest in the tech side of Esports, want to get involved with the business of Esports or even become a professional player, this course will provide you with the practical skills and knowledge to get you there.
ENGLISH LANGUAGE REQUIREMENTS
All of our courses are taught and assessed in English, so as an applicant you must meet our minimum English language entry requirements. If you are an international student and not from a majority English speaking country, you will need IELTS 6 with no element below 5.5.
We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take the Pre-Sessional English course, or the International Foundation Year to gain entry onto this degree.
Fees for 2025/26 are yet to be confirmed but will be added to this page in due course.
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Course ID S03