Esports Enterprise and Management

In this module, you will explore and evaluate the ever-growing esports industry, examining how it began and continues to develop across the globe. You will identify and explain how organisations have grown within the esports sector and how new genres and games emerge with the support of communities and grassroots initiatives. 

You will also be taught basic research skills to investigate the industry’s early development and demonstrate an understanding of how sustainability has become an increasing focus since its surge in popularity.

Explore the practical application of marketing principles through real-world business projects. You will gain experience in project definition, planning and delivery while developing essential teamworking and professional skills. This module bridges theory and practice, preparing you to design and implement effective marketing campaigns in dynamic business environments.

This is the start of your professional career, and this module lays the foundation that will support you in being a successful graduate. In your first year, you will research potential career options and map-out skills and opportunities to be developed through your second and third years. By building a graduate portfolio, and demonstrating employability skills, you will identify your strengths and weaknesses to create a personalised and targeted plan alongside your programme pathway. Starting early will give you the confidence and adaptability as you progress through your undergraduate career.

This module examines the twin forces shaping the future of business: the urgent drive toward sustainability and the disruptive potential of emerging technologies. You will explore ecological economics, climate change and the global energy transition alongside the dynamics of digital transformation, including artificial intelligence, Industry 4.0 and 5.0, robotics, automation, 3D printing, the Internet of Things, blockchain and virtual reality. 

Through case studies and applied learning, you will develop the ability to lead and innovate responsibly in a rapidly changing world, applying creative and sustainable solutions to transform industries and shape next-generation business strategies.

You will learn the key aspects of using beginner and intermediate level broadcast and streaming technologies in practice, specifically in terms of content creation such as livestreaming and video editing. This module will provide fundamental understandings of these technologies due to their importance in the esports industry, particularly its entrepreneurial nature. 

The key module activities will be directed towards the broadcast and streaming requirements required for Year Two's Studio Broadcasting module. You will build on your practical creative skills, using technologies such as the facilities in the Esports Lab and Media Suite to further your development in relation to broadcasting and content creation for esports.

In this module, you will learn the foundations of project planning, designing and theming of an esports event as you work in groups to develop your event concept to a panel of industry experts. Working collaboratively, you will develop a proposal for the concept and design an esports event for live broadcast, which considers the critical elements of event planning, project management, finance, logistics, marketing, risk, consumer experience and live delivery of your event and present to a panel of industry experts.

The module runs in collaboration with Young Enterprise (UK) who focus on enhancing and embedding entrepreneurial learning and enterprise in education through adopting experiential learning. This module gives you the opportunity to lead, innovate and sustain through real entrepreneurial experience. Working in teams and supported by industry mentors, you will create and manage your own start-up enterprise as part of the Young Enterprise (UK) programme. You will apply business decision-making tools, develop creative solutions and engage directly with customers, stakeholders and advisors. Through this hands-on process, you’ll strengthen critical thinking, teamwork and leadership skills while exploring how ethical, sustainable and data-informed decisions drive enterprise success. The experience provides practical insight and a strong foundation for future entrepreneurial and professional growth.

This module develops your ability to lead customer experience strategy through critical thinking, data-driven insight and purposeful decision making. You will innovate by exploring creative approaches to value creation, applying curiosity and evidence to design engaging, customer-centric experiences that inspire change. Emphasis is placed on analysing and improving customer journeys, fostering relationship-based value and delivering service excellence through adaptive and reflective practice. 

Using practical tools and strategic analysis, you will learn to sustain meaningful customer connections that balance organisational growth with social, ethical and environmental responsibility, preparing you to shape, inspire and maintain innovative customer experiences that create lasting value for people and planet.

In this module, you will learn the key aspects of using industry-standard, advanced level broadcast and streaming technologies in practice, specifically in terms of production of large-scale esports broadcast events. This module will provide a fundamental understanding of these technologies due to their importance in the esports industry, particularly due to their entrepreneurial nature. The key activities for the module will be directed towards the broadcast and streaming requirements for a professional studio livestream. You will build on your practical creative skills, using technologies such as facilities in the Esports Lab, Media Suite and MediaCityUK TV studio to further their practical development and demonstrate an understanding of the requirements of broadcasting and content creation for esports.

During this module, you will work with your peers to deliver a live esports broadcast. Working collaboratively, and with input from stakeholders and industry partners, you will implement the event plan, define and allocate team roles, develop your content and organise any teams required to participate in the event. Additionally, you will execute the event marketing plan, build your event brand and plan all the logistical and technical operational activities required for delivery of an online event broadcast. This will bring together the learning from previous Event Planning module into one event showcase and provide the opportunity to develop your employability skills towards your chosen career pathway.

This module will enable you to build on the embedded employability skills developed during year one of the programme. Through engaging in various professional development and reflection activities, you will be able to identify or realise, evaluate, plan and lead on the development of your future-focused knowledge, skills, behaviours and activities required to help secure your professional career aspirations, according to your programme of study. You will develop knowledge on how to access career-specific and professional graduate-level job opportunities through exploring graduate-level labour market trends, and job-specific employer requirements. 

You will also draw on the expertise of the school’s Career’s and Employability team, employer visits and workshops delivered by the academic team within the school. This will enable you to identify and engage in innovative development strategies to improve your work experience and employability, enabling you to further strengthen in a sustained way your career-focused digital footprint in relation to your professional career goals and around the graduate level employer selection process.

This module enables you to step confidently into your future as a professional graduate. Building on your development at Levels 4 and 5, you will critically reflect on who you are, what you offer, and how you will make your contribution. You will deepen your emotional intelligence, evaluate workplace behaviours, and identify strengths and aspirations to shape a compelling professional identity. Using strengths-based diagnostics and simulated recruitment environments, you will learn to lead through critical thinking and data-driven decisions, innovate with curiosity and entrepreneurial skills, and sustain positive impact for people and planet while building a lifelong learning plan.

This module challenges you to analyse and evaluate the ethical, legal and integrity issues shaping the global esports industry. You will compare and assess topics such as fair play, match-fixing, player welfare, diversity and inclusion, and the responsibilities of teams, organisations and tournament operators. You will apply and interpret legal principles related to contracts, intellectual property, sponsorship and broadcasting rights. 

By the end of the module, you will be able to justify informed decisions and strategies that promote fairness, accountability and professionalism within the rapidly evolving esports environment.

This module examines the development of esports as a global phenomenon, exploring how the industry operates across diverse cultural, economic and political environments. You will investigate the international structures of esports, including publishers, leagues, governing bodies and event organisers, and critically assess how these stakeholders contribute to the global esports industry. You will employ theories related to international management and globalisation to critically analyse and assess differences and similarities between Esports regions such as North America, Europe and East Asia.  

In this module, you will critically evaluate how environmental sustainability, social responsibility and governance frameworks shape the esports industry globally. You will appraise current practices in areas such as diversity, inclusion, player welfare, ethical investment and sustainable event management. You will synthesise knowledge from case studies, industry reports and theoretical models to formulate strategies that balance ethical responsibility with commercial growth. 

On completion, you will be able to create and justify recommendations for how esports organisations can embed environmental, social and governance principles into their operations and governance, contributing to a more accountable and sustainable future for the industry.

This module aims to develop core skills in digital and social media-based targeting and communication strategies. The practical module covers a host of topics including effective digital presence, critical components of a digital marketing strategy and its strategic significance. The module also aims to develop capabilities in digital brand awareness, search engine optimisation and search engine marketing, content optimisation, etc. A comprehensive coverage of marketing communication through digital media is achieved through intensive case discussion sessions, group activities, practitioner lectures and insightful study materials, allowing students to understand how the concepts underpinning digital and social media marketing support business success.

The Integrated Learning Project is a capstone module which allows you to apply the knowledge that you have acquired during your degree in a substantive real-world project. You will be able to select from three different types of project: a research dissertation; a consultancy project; or an entrepreneurial simulation project. The module allows you to apply your skills in critical thinking, independent research, project management, communication, and problem-solving, whilst engaging in an in-depth exploration of a topic relating to your degree. The output will be a portfolio that showcases your innovation in the generation of a sustainable and responsible solution to the selected problem which showcases your academic and professional abilities as a future leader. The project outputs will provide evidence of your knowledge and skills within your graduate portfolio, supporting your graduate career journey.