Business Management with Sport
Full-time
With placement
Three year
Four year
September 2025
In a nutshell
This course is also available with a professional placement year option.
To apply for this programme with industry placement or study abroad year, search for 'Business Management with Sport with Professional Placement' on UCAS, or speak to our enquiries team for more information.
Have you got a passion for sport and the ambition to succeed in business? Our Business Management with Sport programme will give you the skills, knowledge and industry experience you need for a sports management career. This undergraduate programme is highly practical, so you will enhance your CV, build professional experiences and develop your skills as a future leader in the global sports industry.
With expertise in sports event management, marketing and digital technologies, globalisation and sport media, Salford Business School’s reputation for sports teaching, research and knowledge development is reflective of a region that is home to two of the most valuable and recognised football clubs in the world. Our partnerships with sports organisations, such as Manchester United FC, Manchester City FC, Salford Red Devils and many more, ensures that our curriculum meets the current needs of global employers. Our experienced and passionate programme team are experts in their fields, ensuring you get fantastic opportunities for real world assessments, networking and work placements.
- Gain real-life experience with a passionate programme team and close industry partnerships.
- Achieve an accredited degree in a region that is home to two of the most recognised football clubs in the world.
- Enhance your CV, build professional experiences and develop your industry skills as a future leader.
- Study in a dynamic environment and learn practical management skills from business simulations and live projects.
Our Business Management with Sport course is dual accredited by the Chartered Management Institute (CMI), the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence. We have also worked with industry partners to make sure the programme is highly practical, career-focused and industry-informed to prepare you for a successful management career. We are proud to work with our student panel to ensure our teaching is relevant, inclusive and respectful for all.
You’ll look ahead to the technologies that will affect the work of sport business professionals in the future and gain essential digitals skills that will help you go further in the industry, such as:
- Google Analytics
- iDea Bronze Award
- Microsoft Azure Data, Excel, Outlook, PowerPoint, Project, Word and 365
- Power BI
- Xero Accounting Software
- Body swap technology
Your journey starts here
Ready to take the next step? Discover more by attending an Open Day, or speak to our dedicated course enquiries team for further information.
options available
students accepted
Course accreditations
This is for you if...
You are eager to develop sought-after skills through work placements, study abroad schemes, and real-world learning
You are looking for an applied sport business education that prepares you for success in the fast-paced sporting world
You want to study sport business in a dynamic and passionate sporting region with champion clubs on the doorstep
All about the course
Right from the start, the Business Management with Sport programme is all about supporting you to develop the practical skills that employers look for.
In your first year, you'll gain insights into organisational operations, focusing on essential business concepts and management skills through hands-on simulations and projects. The second year emphasises specialised theories and transferable skills, allowing you to tailor your studies with core and optional modules. You'll also engage in a Professional Development module to prepare for job applications. By your final year, you'll refine your leadership skills and strategic thinking, deepening your knowledge through core modules while specialising in your interests with optional ones.
Enhance your experience
Studying Business Management with Sport at Salford Business School offers numerous opportunities to gain additional practical experience and practice your skills in a real-world setting.
With the opportunity for all students to complete a paid work placement or study abroad between their second and third years, you will enter the world of work with an in-depth knowledge of the industry and of key business concepts.
Discover our extracurricular and out-of-classroom opportunities to see how you can take your studies further.
Digital and Business Skills
The Digital and Business Skills module introduces a range of digital tools for academia and the workplace. Important business skills such as management, collaboration and teamwork are fundamental to the module. Regular engagement with online platforms provides tasks to improve digital competency. Also, co creation work presents self-reflection and confidence building opportunities. Gaining the inspiring digital enterprise award (iDEA), completing LinkedIn learning assessments for Microsoft software applications, and completing collaborative video creation tasks will increase your digital and business skills as you progress towards the completion of this module. Digital Business is here to stay, so it is vital to improve these 21st century skills.
Understanding Organisations
This module provides you with an introduction to the key functions of business and is an opportunity to see how they work. You will get an understanding of functions including people management, accounting, marketing and operations, and how they underpin business success. This is illustrated through the lens of some of the successful businesses from across the Greater Manchester region that Salford Business School work with: we will look at a range of businesses including startups, family businesses and large scale enterprises and multinationals from different industry sectors. It is a first opportunity to see what makes businesses tick and will help you think about your future learning and employment journeys.
Data Analysis for Business
In this module you will be introduced to a variety of data analysis methods, which will be practiced on real world data sets. Regular formative assessment will be set for practice, with timely feedback given to aid learning and personal development.
You will have an opportunity to formulate your own research questions before analysing data to draw reasonable conclusions. The module will predominantly utilise real data and include a mixture of computer-based questions, calculations, interpretation and drawing conclusions.
The Sport Event Environment
The Sport Event Environment module will develop students’ understanding and knowledge of the global sport events industry and the module will allow students to explore the strategic importance of sports events from an economic, political, social and cultural lens. Contemporary issues and case studies related to the sport event environment and the sport will be presented, analysed and discussed. The module will also allow students to identify the importance of global sports events stakeholders, partnerships and will consider some of the
The Future of Business
What are the opportunities for business in the future? Starting with a grounding in the business context you will gain an understanding of economics and the digital environment, including the role of the digital economy. We will explore some of the key challenges that are on the horizon such as the impact of massive digitisation and industry 4.0, inclusive growth, food security and the climate emergency, and look at the opportunities for business to provide responsible and sustainable solutions
Sport Business in Practice
This module is all about practical experience: using a business simulation tool you will have a chance to get into the heart of a sports organisation. Working in a group you will see what it is like to be the decision makers and influence the success of your business. This is hands on learning which will teach you the fundamental principles you will require for working in the sports industry.
Professional Development
This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.
Sport and the Media
The relationship between Sport and the Media is at the heart of the business and commercial value of the global sporting industry. The media impacts on a range of sport businesses, sport organisations or governing bodies and provides opportunities and challenges for serval areas including sport marketing, sponsorship, and engagement with sports consumers. The module will introduce you to emerging and future developments in sport media and provide opportunities to critically analyse the dilemmas of rights holders, the use of multi-digital and social media, as well as strategies to engage consumers and sports sponsors.
Project Management
During this module we take a detailed look at various aspects of Project Management through a variety of means such as lectures and practical seminars informed by research and industrial collaborations. We will focus on theoretical approaches, tools and techniques of planning and controlling projects.
We will discuss project management as an important and integral part of a business whether this is product or service based.
Sport in the Digital World
This module will evaluate the relationship between sport and the media and allows you to critically evaluate the cultural, economic and pollical importance of sport to the global media landscape. Using the increasing body of scholarship emerging from media studies, students will examine and evaluate the role of sport and its relationship with contemporary conceptual issues in sport and the media.
Live Project in Sport Business
This module is a chance to get hands on experience inside a real organisation. Working in teams, reflecting your future working environment, you will help one of our partner organisations develop a solution to a current business problem. This is a chance to apply people, project and time management in practice and to see how your solutions can apply in practice. Our employers tell us that experience of live briefs is important to them, and this is your chance to apply the knowledge you have gained on the course in that context.
In the first term, you have the opportunity to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Alternatively, you can secure a short work placement and get credit for it in your results. Choose one from the options below:
The Digital Workplace
The digital workplace is here to stay. This module helps you gain an understanding of the application of digital technologies in organisations. You will develop a critical awareness of the relationship between people and the workplaces of the future. You will also explore the issues around implementing a digital strategy.
Contemporary Issues in International Marketing
On this short module, you'll look at the issues affecting current marketing in a global setting and the impact this has on the wider business environment. You'll look at different marketing niches from a social, economic and environmental perspective, considering the importance of minority group affiliations associated with Black Lives Matter, LGBTQ+, social inclusion, ethics, sustainability and the marketing-savvy green consumer. You'll also gain an understanding of the ethical, moral and legal requirements that managers must appreciate when engaging in international marketing activities.
Legal Aspects of Business
On this module, you will learn about some of the key aspects of law and how these impact upon business. You will be introduced to the outline of the English Legal System, Contract Law, Employment Law and Company Law. You will develop a critical understanding of legal issues that may arise in business situations and be able to use your knowledge of the law in relevant business practices.
Business Accounting
You will be introduced to some fundamentals of basic financial and management accounting, learning to understand the content of financial statements and the accountancy practices required to prepare these statements. You will learn to analyse and interpret financial statements and use the data to make informed management decisions. With cost (and its impact on profit) a key factor in an organisation’s success, you will learn to communicate financial information both in writing and speaking.
Internship
A short internship, whether paid or unpaid, is invaluable for you to develop and demonstrate your skills in the real-world. This module allows you to gain credits for work you do that is relevant to your degree and contributes to your employability. The Business School will provide support and guidance when you are looking for internship opportunities. This may be done during the summer period between the end of level 4 and the start of level 5, but other opportunities may be possible provided the relevant amount of work-based learning is undertaken. During term time, you will work on a reflective report to demonstrate what you learned during the internship.
Applied Econometrics
This module aims to equip you with the analytical skills required to handle and analyse business, financial and economic data using basic econometric methods, including simple and multiple linear regression models, inference and hypothesis testing. As part of this module, you will get hands-on experience with the Data Analysis Toolkit within Excel and the Econometric/Statistical software package Stata. You will also undertake an applied empirical project where you are expected to demonstrate your understanding of data analysis and econometric methods.
Young Enterprise
Students will be introduced to a variety of methods of analysis to inform decision-making which will be practised on real data sets to support a new business venture as part of the Young Enterprise programme. Formative assessment will be set, with timely feedback given to aid learning and personal development.
The decision making techniques introduced in the module can be applied to a wide range of settings, such as interpreting market performance, forecasting growth, make or buy decisions, optimisations of scarce resources, marketing planning etc.
Business Intelligence and Dashboards
Students will be introduced to a variety of methods of analysis for management decision making, which will be practiced on real data sets aligned to students’ named degree titles. Formative assessment will be set for practice, with timely feedback given to aid learning and personal development.
The decision making techniques introduced in the module can be applied to a wide range of settings, such as interpreting market performance, forecasting growth, make or buy decisions, optimisation of scarce resources etc.
Sports Business Finance: Trends and Analysis
The module provides a comprehensive understanding of economic and financial principles as applied to the sports industry. Students will analyse contemporary sport issues, financial statements, revenues, costs, demand, pricing strategies, and the market structure of the sport industry. The module also covers financial strategies for sport organizations, including business formation, fund-raising, maintaining a healthy financial position, and expansion strategies. Additionally, students will learn about the application of economics and financial management in sport organizations, data-driven decision making, and the role of sport in political and diplomatic issues. This module equips students with the knowledge and skills to make sound financial decisions and strategic management in the dynamic and evolving field of sports business
Optional year
Professional Experience Year
At the end of year 2, you may choose to undertake either a paid placement or study abroad for a year. If you choose to study abroad you will spend your academic year at one of our partner universities, enhancing your language skills and international business knowledge
All of our BSc students can apply for a one-year professional placement, which takes place between your second and last years of study. This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one-year placement secured a 2:1 or 1st class Honours degree. We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations. Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.
Professional Placement
You have the option to do a professional placement year, taking a year in industry to learn in a real-life environment whilst earning a salary and paying no tuition fees.
This is an excellent opportunity to take advantage of and we will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.
For more information, please visit the placement and internships page.
Business Ethics and Sustainability
This module equips you with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare you for future employability.
Globalisation of Sport
The Globalisation of Sport will allow you to develop a deep understanding of how the sports industry has become a truly global phenomenon. The academic body of knowledge in this field will be complimented with examples of practices and processes which the sports industry currently utilise. You will learn key skills and understanding of the historical, geopolitical, economic, digital and media drivers that reflect the globalisation of sport. You will learn about the importance of emerging markets in the sports industry and the significance they play in the development of global strategies.
Leadership and Management in Sport Business
This module will help you to develop your leadership skills and prepare you for your future career in the sports industry. You will explore theory, behaviour, people management and leadership within an organisational context, apply this in your specialist context. This is an opportunity to develop the skills you have gained in the early part of your degree and apply them to prepare you for the responsible and authentic leadership that future business requires
Innovation and Entrepreneurship
Employers tell us that they are looking for employees with an entrepreneurial mindset. Or perhaps you're thinking of setting up your own business.
In this module you have the opportunity to undertake an enterprise project for an internal or external sponsor on a topic of common interest. Alternatively, you can use this opportunity to undertake in-depth research for your own project, for example, a business plan if you are wanting to start up a company after you graduate. The nature of the project will be negotiated by yourself, the module leader and the sponsoring company.
Consultancy for Sports Business
Consultancy for Sports Business will allow you to learn to understand, source, analyse and make use of business intelligence and sporting data in providing relevant and timely solutions to challenges within the sports industry. You will gain practical experience of the process of innovating, planning and pitching for sports business with clients that operate in the global sports industry and on completion of the module, you will be able to identify organisational problems from an external perspective and select innovative and relevant solutions.
Strategic Management
In this module you will be introduced to a variety of methods of analysis for management decision making, which will be practiced on real data sets aligned to students’ named degree titles. Formative assessment will be set for practice, with timely feedback given to aid learning and personal development.
The decision making techniques introduced in the module can be applied to a wide range of settings, such as interpreting market performance, forecasting growth, make or buy decisions, optimisation of scarce resources.
Optional modules:
Choose between Business Entrepreneurial Simulation Project or Business Dissertation
Business Dissertation
If you choose the dissertation, you will identify and focus on a specialist area of research related to an aspect of your degree programme. Through this module, you will carry out a substantial piece of independent research and produce a scholarly and critical dissertation as a result. As well as being a great way to prepare you for postgraduate study, your dissertation can also support your CV and be presented to potential employers as evidence of your analytical and research skills.
You can choose between this and the Business Entrepreneurial Simulation Project option.
Business Entrepreneurial Simulation Project
In this module, you will work as part of a team in an online business simulation. Acting as the management team in a competitive business environment, you will solve business problems and learn about the relationships between different areas of business. This modules gives you a chance to test your entrepreneurship, business planning and your ability to manage change in an uncertain environment.
You can choose between this and the dissertation option
This is a further opportunity for you to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Alternatively, you can secure a short work placement and get credit for it in your results. Choose one from the options below:
Technology Innovation
Technology innovation is concerned with developing your awareness and understanding of the use of digital technologies and their role in digital transformation. We will examine contemporary issues in this area and explore the impact that digital technology had had on business and will have in the future. On completion, you will have a critical awareness of the digital industry and have considered the application of technology to business problems. This module links with and is supported by Launch@ Salford, the University’s incubation centre.
Big Data Analytics
Modern businesses derive significant insight from applying advanced analytical techniques to massive volumes of data. In the module, you will learn a range of established Big Data and analytics techniques and the value they provide to organisations. On successful completion of the module, you will not only be able to collect and analyse data to underpin business decisions but also be able to apply them within the business context, looking at strategy, business goals and organisational competitive advantage.
Climate Change and Sustainability in Business
Climate change is a fundamental stressor which erodes past development and threatens future developments in vital areas of the well-being of humans. The sustainable use of energy is important in the 21st century due to our dependence on energy for transportation, business and heating which is the main factor behind climate change and the key to its solution. Therefore, energy and climate change are inextricably linked. The import of this module is to provide you with a background on issues pertaining to climate change from a multidisciplinary lens. You will study the science and policy of climate change, international climate finance, energy policy, business and sustainability and environmental policy.
Investment Management
The module will provide an introduction to the investment environment. The module will explain risk and how investors can manage risk. Furthermore, the module will explain about time value of money, portfolio management and the relationship between risk and return.
International Project
Travel to an overseas destination and be challenged by a local organisation to make fully-supported strategic development plans and make recommendations on how they could improve international business.
You will develop your skills in business analysis and strategic development planning, taking account of cultural differences and unfamiliar markets. You will conduct field research based on the needs of the organisation that has set your brief and the market within which it operates. Your final challenge is to present your findings and strategic development plan to local stakeholders.
Internship
A short internship, whether paid or unpaid, is invaluable for you to develop and demonstrate your skills in the real-world. This modules allows you to gain credits for work you do that is relevant to your degree and contributes to your employability. The Business School will provide support and guidance when you are looking for internship opportunities. This may be done during the summer period between the end of level 5 and the start of level 6 but other opportunities may be possible provided the relevant amount of work-based learning is undertaken. During term time, you will work on a reflective report to demonstrate what you learned during the internship.
Sport Event Management
The module will introduce to students the strategic and systematic process of planning and managing sport events. Students will learn key managerial issues associated with project management, logistics, risk management, sustainability, sponsorship, and human resources through case studies, readings, discussions, lectures, and assignments. The module aims to develop students' leadership behaviours, enhance their ability to create risk management solutions, and prepare them to respond to managerial challenges facing sport event managers. By the end of the module, students will be equipped to apply event management processes to sport events and successfully manage diverse populations in the context of sports event management
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
Frequently asked questions
What is a sports business management degree?
A sports business management degree combines principles of business management with specialised knowledge of sports operations, marketing and finance. Students learn about sports marketing, business skills, sport event management, project management and consultancy for sports business.
What jobs can you do with a sports business degree?
A sports business management degree opens up various career opportunities in the sports industry, including:
- Sports Marketing Manager
- Event Coordinator
- Sports Agent
- Sales Manager
- Facilities Manager
- Partnerships Coordinator
Is Business Management with Sport a good degree?
A Business Management with Sport degree is a good choice if you have a passion for sports, an interest in business and wish to land a role within the sports business sector. This degree can provide you with valuable skills in strategic planning, marketing analysis and leadership, which are highly sought after in various industries.
"For me personally, the course has been exactly what I thought it would be when applying, this is a credit to the course leader. The course features lecturers and guest speakers who have worked in industry and are equipped with quality examples and advice from their careers. This has given me great insight into how the industry is run. The practical aspects of the modules also really excite me, an example of this is one of our assessments in which we are currently exploring digital activation for sporting clubs. We have been tasked to create the blueprint of a mobile app for a sporting club of our choice which to me, is as hands-on as it can get when it comes to assessments.
During my time at Salford, I’ve really been able to improve my resource management and project management skills. Teamwork has also been a staple of a substantial amount of our assessments, therefore developing the need to manage and work with other students to complete these assessments on time and to a high standard. Currently, we are working with a few industry clients and have previously undertaken a ‘Professional Development’ module. These are teaching me how to appropriately conduct myself in a professional setting and how to work alongside others in my industry."
What about after uni?
Further study
A postgraduate degree is a great option if you want to take your knowledge and skills to the next level. Salford graduates and alumni also receive a significant fees discount.
Employment
When you graduate, you will have transformed yourself from an ambitious individual into an accomplished, marketing-minded graduate. You will have gained valuable new skills which prepare you for work, graduate entry into marketing-related training programmes, or further study.
The skills and knowledge gained by studying marketing are practical and applicable across a wide range of business functions. Our graduates are working in organisations such as IBM, BNY Mellon, HSBC, RBS and Manchester United.
Career Links
As a CMI accredited Business School, we teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.
Mercedes-Benz Cars UK Limited, CEVA Logistics, Tata and JCB all had input on the content delivered on BSc Business Management during its development.
The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.
As part of getting real-world business experience on their course, a group of Business Management with Sport students took part on the Young Enterprise Start-Up Programme 2021 with their business idea, KitCrate UK. Read more about their success in getting to the national final.
What you need to know
APPLICANT PROFILE
This degree offers excellent scope for any student wanting to start a career in management, finance, marketing and a variety of other different business areas. Knowledge and expertise in business are highly sought after by employers across a wide variety of sectors.
ENGLISH LANGUAGE REQUIREMENTS
All of our courses are taught and assessed in English, so as an applicant you must meet our minimum English language entry requirements. If you are an international student and not from a majority English speaking country, you will need IELTS 6 with no element below 5.5.
We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take the Pre-Sessional English course, or the International Foundation Year to gain entry onto this degree.
GCSE
Maths and English at grade C or grade 4 or above.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS Tariff points
104 - 112 UCAS Tariff points
A level
BTEC National Diploma
DMM
T levels
Merit
Access to HE
104 - 112 UCAS Tariff points – Pass with a minimum of 45 credits at Level 3 and 15 at Level 2.
Scottish Highers
104 - 112 UCAS Tariff points with a minimum of two Advanced Highers.
Irish Leaving Certificate
104 - 112 UCAS Tariff points with a minimum of two A2 passes.
European Baccalaureate
International Baccalaureate
30 points for International Baccalaureate Diploma.
International Students
We accept qualifications from all around the world. Find your country to see a full list of entry requirements. If you do not meet the entry requirements, you could take the International Foundation Year to gain entry onto this degree.
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
How much?
Your tuition fees are regulated by the UK government who has proposed changes to tuition fees for UK students studying in England from 1 August 2025. The fee stated reflects this proposed change, but remains subject to parliamentary approval. Your tuition fees may increase in your first and each subsequent year of your programme to the maximum amount permitted by UK law or regulation for that academic year.
Type of study | Year | Fees |
---|---|---|
Full-time home | 2025/26 | £9,535.00per year |
Full-time international | 2025/26 | £15,720.00per year |
Additional costs
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students
If you are a high-achieving international student, you may be eligible for one of our scholarships. Explore our international scholarships.
All set? Let's apply
Still have some questions? Register for one of our Open Days or contact us:
By email: enquiries@salford.ac.uk
By phone: +44 (0)161 295 4545
Enrolment dates
UCAS information
Course ID N2C6
Institution S03