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Salford Business School

Dr Sean Chung

Lecturer in Marketing


I completed my PhD in Marketing in the UK at Manchester Business School, with earlier academic study—Masters completed in the Caribbean and Undergraduate degrees in the USA. I joined Salford Business School in 2015, collectively I have approximately 15 years teaching experience, in part locally in the UK and at other universities internationally. Beyond academia I have acquired several years of senior managerial and supervisory experience in retail & services management, and business consultancy. 


Digital Marketing Communications, Marketing Management, Strategic Marketing Planning & Control; Services & Relationship Marketing

Research Interests

Online and Offline Customer Experience, Internal & External Service Quality, Relationship Marketing, Digital Technology and Services (e-service, e-quality, e-loyalty, e-marketing.) 

Qualifications and Memberships

  • PhD in Marketing, Manchester Business School, UK
  • MSc in Management Studies (marketing), the University of the West Indies (UWI), Trinidad
  • BSc Double Major in International Business and Finance/Economics, Barry University, USA
  • Postgraduate Certificate in Academic Practice, Manchester Metropolitan University, UK
  • Fellow of Higher Education Academy, UK


Gupta, M., Uz, I., Esmaeilzadeh, P., Noboa, F., Mahrous, A. A., Kim, E., Miranda, G., Tennant, V. M., Chung, S., Azam, A., Peters, A., Iraj, H., Bautista, V. B. & Kulikova, I. (2018). Do Cultural Norms Affect Social Network Behavior Inappropriateness? A Global Study. Journal of Business Research, 85, 10-22.

Postgraduate research

I am happy to consider PhD applications in areas identified under my research interests, or generally in the areas of marketing/digital marketing as it relates to customer experience and service delivery whether online or offline mediums