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Salford Business School

Dr Sean Chung

Lecturer in Marketing


Sean has been involved in academia for several years acquiring a range of experience from various universities in that time. This includes teaching at Associates, Bachelors and Masters level inclusive of Project and Dissertation supervision. He has administrative experience in academia serving in various capacities, such as, a Subject Head for Marketing, Sales & Publics Relations department at a previous employer. He has also garnered very useful industry experience both in the public and private sector at the director and senior managerial levels in professional services/consultancy, banking and retail sectors.


Over the years he has taught an eclectic range of marketing courses, from the basic principles of marketing, marketing management and planning, to more specialized courses such as consumer behavior and market research, international & global marketing management to sports marketing. His teaching experience also extends to the area of entrepreneurship & small business management and occasionally in human resources management.

Research Interests

Sean’s research interest lies in the area of services marketing and the development of service-oriented cultures within firms. There is specific focus on the role and influence culture has on service quality perceptions, service delivery, and consumer complaint behavior. Furthermore, the role of information technology in service quality delivery, the impact of social proofing on consumer behavior and choice, as well as sustainable marketing issues and practices are others areas of interest.

PhD Supervision

I would be interested in supervising future doctoral students in the general areas of:

services marketing, service quality delivery, consumer complaint behaviour, and the development of service-oriented cultures within firms, in particular investigating cultures’ influence on consumers’ service experiences and/or employees’ behaviour in service delivery, the e-service and technology interface in service delivery, the role of C2C in enhancing consumers’ service experiences and any of the above-related research placed in cross-national contexts.

Qualifications and Memberships

PhD in Marketing from Manchester Business School, the University of Manchester, UK.

Masters of Science in Management Studies (Marketing) from The University of the West Indies, Trinidad, W.I.

Bachelors of Science double major in International Business and Finance/Economics from Barry University, Miami, USA.