Dr Richard Bell
Lecturer in Marketing & Services Management, Associate Director of Admissions, Exchange Programme Co-ordinator (Outbound)
After studying International Business Studies at The University of Salford, I went on to open and Overseas Student Recruitment agency that operates in the UK and the Middle East. Having established links and contracts with UK Institutions I handed the business to my partner and accepted an offer to join the teaching staff at the University of Salford where I have now been lecturing for ten years.
- Tourism Planning and Development
- International Tourism Developments
- Consumer Decision Making
- Marketing Communications
- Tourist Information Sources
Qualifications and Memberships
- BSc (Hons)
Whatley, J. Ireland, S. Bell, R. 2011. Integrating IT Skills into a Business School’s Programmes. Issues in Informing Science and Information Technology.
Bell, R. Ireland, S. 2012. Sustainable Tourism Management in an Internationlised Learning Environment. Higher Education Academy.
Bell, R. Ireland, S. & Swift, J. (2014), ‘Strategies for developing effective cross-cultural decision makers: A case study investigating developments in International Relationship Management for Learners in Higher Education’. International Journal of Business and Globalisation.