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Salford Business School

Dr Richard Bell

Lecturer in Marketing & Services Management, Associate Director of Admissions, Exchange Programme Co-ordinator (Outbound)


After studying International Business Studies at The University of Salford, I went on to open and Overseas Student Recruitment agency that operates in the UK and the Middle East. Having established links and contracts with UK Institutions I handed the business to my partner and accepted an offer to join the teaching staff at the University of Salford where I have now been lecturing for ten years.


  • Marketing
  • Tourism Planning and Development
  • International Tourism Developments
  • Entrepreneurship

Research Interests

  • Consumer Decision Making
  •  Marketing Communications
  • Tourist Information Sources

Qualifications and Memberships

  • BSc (Hons)
  • PGCE
  • PhD


Whatley, J. Ireland, S. Bell, R. 2011. Integrating IT Skills into a Business School’s Programmes. Issues in Informing Science and Information Technology.

Bell, R. Ireland, S. 2012. Sustainable Tourism Management in an Internationlised Learning Environment. Higher Education Academy.

Bell, R. Ireland, S. & Swift, J. (2014), ‘Strategies for developing effective cross-cultural decision makers: A case study investigating developments in International Relationship Management for Learners in Higher Education’. International Journal of Business and Globalisation.