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Salford Business School

Dr Agata Maccarrone-Eaglen

Senior Lecturer - Marketing & Service Management


I developed my academic career after having worked for 20 years in several business sectors in both Italy and England. My experience includes the management of import-export organisations, customers and suppliers relations, and sales and marketing in tourism businesses.

I am now a senior lecturer in Salford Business School. My PhD, in the field of Consumer Behaviour, focused on the exploration and recognition of Compulsive Buying Behaviour with an International perspective. My areas of research interest are the psychology of consumption and cross cultural studies in consumer behaviour, tourism and marketing.

My academic role had included the responsibility for the international academic exchanges of students and staff, for over ten years, with other universities in Europe, USA, Australia and Canada. I have also undertaken international marketing in India for the University of Salford and I have been a visiting lecturer in China, Spain, Czech Republic, France, Italy and Finland.


International Marketing Consumer Behaviour & Market Research Strategic International Business Management Supervision of PhD research and MSc projects

Research Interests

Consumer Behaviour and, in particular, Compulsive buying behaviour Cross-cultural consumer behaviour and marketing Marketing of culture in the tourism industry

PhD Supervision

I am currently supervising doctoral students on the following topics:

Consumer cynicism and cause-related marketing, Airlines services failure and recovery, Slow tourism consumption, Destination brand development, On-line acceptance consumption.

I would be interested in being involved in the supervision of doctoral projects in the following areas: in psychology of consumption, and cross cultural studies in consumer behaviour, tourism and marketing.

Qualifications and Memberships


PhD – ‘An exploration of the dimensions of compulsive buying behaviour with a cross cultural perspective: A new screener development’

MSc by Research – ‘The role of culture as a product for tourism’

BA (Hons) – International Tourism Management

PGDip – Teaching and Learning in HE

PGCRM – Research Methodology


Academy of Marketing Sciences

The Tourism Society


Book chapter:

Schofield, P & Maccarrone-Eaglen, A 2011, 'Nation in transformation: tourism and national identity in the Kyrgyz Republic', in: Tourism and National Identities: An International  Perspective,  Routledge: Abingdon                                                                                                                        UK, pp.105-120.


Maccarrone-Eaglen, A  2009, 'An analysis of Culture as a Tourism Commodity', Tourism Culture and Communication.

Papers in Published Conference Proceedings

Schofield, P & Maccarrone-Eaglen, A & Yesiltas, M 2006, 'Tourism after the 'Tulip' revolution: Akaev's bitter legacy and the prospects for the Kyrgyz Republic', Proceedings of the Tourism in Asia Conference, Leeds Metropolitan University, June 2006.

Eaglen, A & Maccarrone-Eaglen, A 2005, '- Sex Tourism and Chaos, a Complex Systems Approach.', 'Second PolyU China Tourism Forum and Third China Tourism Academy Annual Conference', December 2005, Guangzhou (China).

Maccarrone-Eaglen, A 2005, 'An insight into the product culture as a commodity for Tourism, with the British National Tourist Organisation perspective', - 'Recent developments in Tourism Research', October 2005, Faro (Portugal).

Maccarrone-Eaglen, A & Font, X 2002, 'Ecoturismo, Certificazione ed Accreditazione. Ricerche contemporanee.', - 'Environmental Management in Tourism as a competitive instrument', Lido di Jesolo-Venice (Italy).

Maccarrone-Eaglen, A & Font, X 2002, 'Government support for small firms to access sustainable tourism certification.', - 'Small firms in the tourism and hospitality sectors: an international conference', Leeds (UK).

Maccarrone-Eaglen, A & Font, X 2002, 'Ecotourism Certification and Accreditation. Some effects on the private sector. ', - '4t Congrés Internacional de Medi Ambient d'Andorra', Escaldes (Andorra).

Reports for External International Bodies:

Sanabria, R & Skinner, E & Font, X & Maccarrone-Eaglen-, A & Sallows, M & Frederiksen, M 2002, 'Feasibility Study of Sustainable Tourism Stewardship Council ', - The Ford Foundation, New York (USA).

Maccarrone-Eaglen, A & Font, X 2002, 'Consultation of Member States Ministry of Tourism on feasibility of Sustainable Tourism Stewardship Council', - World Tourism Organization - Madrid (Spain).