The Power of Us

The Power of Us is our mindset, rallying cry and how at the University of Salford we continually move forward together.

The Power of Us is a shared story of progress, resilience and achievement built on teamwork and collaboration. It makes our ambitions real and unifies our narrative, corporate strategy and how we talk to everyone.

Most importantly of all, the Power of Us captures what we’re all about and what we do best. Students, alumni, colleagues, partners and communities progressing side by side with purpose and momentum, creating progress that can’t be achieved alone. A community of people from many different backgrounds constantly learning, growing, discovering and collaborating together. 

This is the Power of Us.

Two people hugging overlaid with the Power of Us square brackets motif

Individually we're strong, together we're unstoppable

Man with glasses and beard, wearing grey suit and patterned shirt, smiling for photo on indoor balcony

The world around us is changing fast. The expectations of universities and the pressures facing students, colleagues, employers and communities are higher than ever.

People don’t just want qualifications. They want confidence. Skills that stand up in the real world. Support that will help them to keep on adapting and moving forward when things change.

We believe progress doesn’t come from standing alone. It happens when everyone works together with purpose, clarity and momentum. We call it collective resilience - the confidence and capability that’s built when people move forward together.

This belief sits at the heart of the Power of Us story. It’s our rallying call. It’s the real us. It explains how we all work at our best. Students learning by doing. Colleagues collaborating across boundaries. Research shaped with communities and partners. Everyone backing each other to make progress where it matters the most.

The Power of Us is a shared framework that brings together our strategy and the way we communicate our ambitions and collective story. It’s how we’ll tell the world who we are, what we stand for and what we’re building together. 

It belongs to all of us and will work at its best when we all use it, shape it and make it our own.

Professor Nic Beech, Vice-Chancellor of the University of Salford

Hear from the University of Salford Leadership Team about what the Power of Us brand means to them.

The Power of Us

Faces of our community: Together we are the Power of Us

Share your story

We want to hear how you experience the Power of Us.

Maybe you’re a student who found a lifelong friend here at Salford and achieved more together than you ever could alone. Maybe you want to shout out a lecturer whose support made all the difference. Perhaps you’re a member of staff whose colleagues believed in you when you were stuck. Or maybe you’re a researcher collaborating with partners to create work that will change a community for the better.

Share your story using the form below and help us show the real faces, friendships, and collaborations that make the Power of Us come alive. Your voice could inspire someone else.

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