Discover how to protect your data, devices, and personal information.

 

Online privacy: what is and isn't private?

Most people expect a reasonable level of privacy when studying, working, or socialising online. However, you may have less privacy than you imagine. Many digital platforms aren't private, even when they feel personal.

Understanding where privacy is limited is the first step to protecting yourself.

Conducting yourself online
Social Media, Privacy and Professional Reputation

Before sharing information online, consider who may be able to access it and whether it contains personal or sensitive details. Anything you post contributes to your Digital Footprint and may remain accessible even after deletion.

Your online behaviour can affect your studies, placements and future employment, particularly on professional courses such as nursing, healthcare and social work where professional standards may apply online as well as offline. Developing good online habits now can help protect your reputation and future opportunities.

Social media platforms also collect information about you, including:

  • your location.
  • profile details
  • interactions 
  • the content you engage with. 

This data is often used for advertising, analytics and service improvement. Protect your privacy by reviewing your account settings regularly. Be cautious about what you share, limit personal information in public profiles and consider disabling location tracking when it is not needed.

Email, university systems and websites

Email communication is not always private, particularly when using institutional accounts.

Your email and network usage at the university may be monitored by Digital IT services, in line with the University’s Acceptable Use Policy. Employers may legally monitor work email accounts. 

This monitoring is usually for security, legal compliance, and system maintenance, not personal surveillance. However it means you should treat institutional emails as a professional communication space.

Online behaviour and personal security

The main threat to online privacy is often our own behaviour. Listed below are some of the most common mistakes:

The most common mistakes
Secure your devices

If you walk away from a university computer without signing out of your account someone else may be able to access your personal information, online accounts, saved passwords, emails or university data.

An unlocked mobile device makes it easy for others to view personal data, to reset passwords and access your accounts.

What to do instead: 

  • Never walk away from a library computer without locking it or signing out of your account.
  • Set a PIN, password, or biometric lock on your mobile devices and use it every time.
Sharing passwords

Sharing passwords removes your control over how accounts are used. This makes it impossible to know who is responsible for actions taken in your name.

If one shared password is compromised, your other accounts may be put at risk as well.

What to do instead: Keep passwords to yourself and use different passwords for different accounts.

Lost or stolen devices can expose your data and even your identity

Thieves target mobile devices such as phones, tablets and laptops. If you haven’t password protected them, a thief could use them to access your accounts or pretend to be you online.

What to do instead: Lock your devices, enable location tracking or remote‑wipe features, and report lost or stolen devices as soon as possible.

Online scams and digital threats

Common online scams and digital threats are designed to invade your privacy by exploiting trust and urgency. They pressure you to act quickly, often before you realise something isn’t right or promise something for free.

Understanding these risks puts you in control of your online safety.

The good news is that there are simple, practical steps you can take to spot these threats and protect yourself online.

Common online scams and digital threats
Phishing emails and messages

Phishing is a scam where criminals try to trick you into sharing personal information, clicking malicious links, downloading harmful software, or sending money. These scams can arrive by email, text message or phone call, and often appear to come from trusted organisations such as your university, bank, delivery companies or even people you know. 

Phishing emails remain the most common way cybercriminals gain access to accounts, and universities are a frequent target.

Visit Phishing Scams for practical advice on: 

  • identifying a phishing email
  • what to do if you receive one
  • reporting scams to the University’s Information Security Team to help protect yourself and others.
Fake login pages

Fake login pages look like real websites. They're designed to steal your username and password when you log in.

How to spot this: Check the website address carefully. Fake pages often have unusual URLs, spelling mistakes, or missing security indicators (such as “https”).

Malware links

Malware links install harmful software on your device when clicked. This can allow attackers to:

  • steal information
  • monitor your activity
  • damage your files.

How to spot this: Be cautious of links or attachments you weren’t expecting, especially if the message urges you to click quickly or download something.

Social media

Email scams are only the tip of the iceberg. Social media is very attractive to hackers. It's a quick way to spread malware, viruses, identity fraud or scams. This is partly because people are more likely to trust and click on links they see on social media.

Hackers can combine information about you from different social media sources to guess your identity. They look for your:

  • full name
  • address
  • names of pets
  • mother's maiden name and so on.

All of which may be used as passwords or could verify your identity. Social media quizzes asking for personal details may also be used for identity theft.

How to spot this: When we feel rushed or reassured, we're more likely to:

  • Click links without checking them.
  • Share passwords or personal information. 
  • Download harmful files.

Remember: If an email message or social media post pressures you to act immediately or plays on your trust, it’s a signal to pause, check, and verify before responding.

New ways scammers target users

Common online scams and digital threats
QR‑code phishing (fake QR codes)

Fake QR codes are used to send you to harmful websites, such as:

  • fake login pages
  • sites that install malware.

Scammers may stick fake QR codes on parking machines or advertising posters. Designed to look legitimate, they can also be sent via email or text messages. 

How to spot this: Always inspect physical QR codes for signs of tampering, such as a physical sticker placed over a printed image. Be cautious of QR codes in unexpected messages. If scanning takes you to a login page or asks for personal details, stop and check the web address carefully.

AI‑generated scam messages

AI can be used to create scam messages that sound:

  • natural
  • professional
  • personalised.

These messages may closely imitate real emails or texts from trusted organisations or individuals.

How to spot this: Even if a message sounds convincing, check for urgency, unexpected requests, or pressure to act quickly. Always verify requests through official websites or trusted contact details.

Deepfake audio or video impersonation

Deepfake technology can be used to mimic someone’s voice or appearance, such as a:

  • lecturer
  • manager
  • family member.

These impersonations may be used to persuade you to share information or take urgent action.

How to spot this: Be cautious if a message or video asks for sensitive information or immediate action. If in doubt, confirm the request using a different method, such as a known phone number or official email address.

Create strong passwords

Strong passwords are essential to protect your accounts. 

Never re-use passwords. This increases security risk. A breach on one site can expose other accounts. Create a new password each time.

A good password should: 

  • Be at least 9 characters.
  • Use upper and lower‑case letters.
  • Include numbers and symbols.

Even better: use passphrases. A type of password made of multiple random words combined; e.g. netball green floor. A passphrase is much easier for you to remember while remaining very difficult for a computer to crack (15–20+ characters). 

Get more advice on how to Create a Strong Password.

Additional protection: 

  • Use two‑factor authentication (2FA) if available.
  • Install antivirus software and keep it updated.
  • Set up remote wipe on devices, to erase all data in the event of loss or theft. 

If you suspect your account has been compromised, then you must change your password immediately to limit further unauthorised access.

Related information

Sadly, there are many ways that fraudsters and criminals may target you and their methods are constantly evolving. 

AskUS has more information at Money Scams, Tricks and Frauds.