Asian Media Awards Partnership

Asian Media Awards ceremony with tables, plates and glasses

Celebrating a 10 year partnership

In 2023, the University of Salford marks ten years as the premier partner for the Asian Media Awards. Over the last decade, the University is proud to have supported this national gala which has helped identify and bring wider attention to the UK’s best Asian talents working across the creative industries.

We are the premier partner of the Asian Media Awards because we recognise that it demonstrates that the UK’s creative industries are brimming full of Asian talent and that it can be an exceptional example for inspiring future students of Asian descent to consider a career in these industries.


Our campaign mission statement

Marking ten years of partnership

To mark ten years of our partnership with the awards, the University of Salford is launching a campaign that celebrates the success of our graduates of Asian descent in the creative sectors, the awards’ rise as a major influence on the UK’s Asian creative contingent and raises the profile and awareness of a career in these industries to those of Asian descent.

The University’s School of Arts, Media and Creative Technology’s partnership with the Asian Media awards began in 2013 with co-founders Shuiab Khan and the late Umbreen Ali, who worked tirelessly to establish the event.

Professor Allan Walker, Dean of the School of Arts, Media and Creative Technology said;
“We are tremendously proud of our partnership with the Asian Media Awards over the last ten years. The awards are an exceptional example of showcasing the wider diversity amongst the UK’s creative sectors and continue to be an inspiration for those both working and seeking to work in these industries.

“Shuiab and Umbreen’s pioneering work has highlighted just how many talented people are working in the media from Britain’s Asian communities and we want that number to continue to grow. We also want to help ensure that the media fully represents the diversity, talent and creativity of the UK population.

“We are proud that our partnership has included our staff and students working with the Asian Media Awards, along with schools, colleges and the industry, to help make that happen.

“This campaign aims to emphasise that a career in the creative industries is for everyone and it is more important than ever for existing and potential students of all ethnicities to see those who look like them succeed at a high level and get recognition for their hard work.

“We are determined to play our part in inspiring the next generation of Asian talent to consider and pursue a successful career in the creative industries.”

Shuiab Khan, who organises the Asian Media Awards with Arif Asif and Yasin Ali Khan said: “It has been wonderful working with the University of Salford to help shine a light on the varied work being produced within the media industry.

“Through the university’s commitment we have been able to highlight ground-breaking investigations, enthralling productions and creativity at all levels.

“Moreover, the university has been keen to support our aims and objectives during the past decade.

“Our focus has been on promoting and showcasing upcoming talent in the hope those involved will go on to reach their full potential.

“We are delighted that our partnerships have helped in some way to achieve this.”

Bela Shah at the AMAs

Award categories

The Asian Media Awards celebrate creatives across journalism, radio, television, print, marketing and public relations. The list of winners for the awards is a who’s who of leading talents from across the UK, including Channel 4 News’ lead presenter Krishnan Guru-Murthy, Good Morning Britain presenter Ranvir Singh, BBC News’ Economics Editor, Faisal Islam, Actor and comedian Adil Ray, and BBC presenter Naga Munchetty.


An image of a man speaking at an event podium and a woman looking to the camera

The judges

The Asian Media Awards judging panel is made up of industry professionals chosen for their expertise in specific media areas. The panel includes representatives from some of the world’s most respected media and news organisations.

  • Paul Broster – Associate Dean: Student Experience at the University of Salford: Paul is a journalist with over 30 years experience working for national, local and regional newspapers. In the of School of Arts, Media and Creative Technology, he leads on the partnership with the Asian Media Awards along with other initiatives to improve the student experience and boost our students’ employability prospects.
  • Debra Prinselaar – Director of Film and Broadcast Media at the University of Salford: Debra is a senior lecturer and Director of Film and Broadcast Media at the University of Salford’s School of Arts, Media and Creative Technology. Debra is a former broadcast journalist and an executive and series producer of documentaries, factual entertainment and current affairs in television.


A group celebration photograph from Asian Media Awards

Your pathway to the creative industries

Interested in a career in the creative industries? Work out where’s the best fit and see how the University and Asian Media Awards are working together to find the right opportunity for you.

From journalism to TV editing, explore the programmes that we offer at Salford to help you access a career in the creative industries. Catch up on the successes of our Asian graduates in these sectors and see how we are partnering with the awards to deliver mentorship schemes in schools within the North West.

Find out about upcoming industry expert lectures on campus and explore whether you can apply for our scholarship schemes in association with the Asian Media Awards.

Case studies: Success stories

Neha Navekar presenting at the Asian Media Awards 2021

The University of Salford has educated some of the finest young Asian talent to enter the UK’s creative industries over the last few decades.

From fronting the social media channels for Manchester United to penning articles for the BBC, the work of our Asian graduates has been seen by millions of people around the world.

We are proud to showcase the stories graduates that have come through our creative programmes during our ten-year partnership with the Asian Media Awards.

Image of Neha Navekar