Undergraduate BA (Hons)

Digital Video Production and Marketing




Three year

Next enrolment

September 2024


In a nutshell

Did you know 91% of businesses use video as a marketing tool, and 96% see it as important to their overall strategy? And yet, despite that, around half say they have neither the time nor the skills to produce that kind of content. So, who’s going to do it for them?

If you want to study digital marketing, but specialise in content development and video production, this could be the digital marketing degree you’ve been looking for. Taught by industry professionals, we’ll give you the knowledge, skills, and experience to put you on the path to a creatively fulfilling career in a thriving industry that’s always hunting for new talent.

Want to find out more about our Digital Video Production and Marketing university degree? Take a look at the video below, and sign-up for an Open Day or attend a campus tour.

You will:

  • Discover the theory and practice of video advertising, digital marketing, and video production in a variety of contexts
  • Explore brand identity, modern marketing techniques and trends, and how to tailor your content for specific platforms, audiences, and campaign messages
  • Develop the practical skills needed to create effective video for marketing, advertising, and social media

options available


students accepted

This is for you if...


You’re looking for a fulfilling career in a fast-paced, creative and thriving industry.


You want to study digital marketing and focus your skills on video production.


You want to work for or with creative video agencies, or even start your own!

Course details

All about the course

As a digital marketing degree, online content development is at the core of what we teach. However, you’ll also be given all the vital skills to produce high quality video advertising at every stage of the process.

Having gotten to grips with the creative, business, and practical side of digital marketing and video, your second year will allow you to sharpen these skills and explore possible career paths, with industry guests and briefs to inspire you along the way.

In third year, you’ll pull all your new skills together as you start to plan for a successful career in digital marketing. You’ll explore the current and future landscape of the industry, and your place within it, and take part in an exciting live brief with a real world agency client.

Read more about the modules in detail below. 

Asian Media Awards logo

The University of Salford is tremendously proud to have been the premier partner for the Asian Media Awards over the last ten years and is determined to play its part in inspiring the next generation of Asian talent to consider and pursue a career in the creative industries.

Year one

Advertising Video Creation

This module will cover: 

  • Use of video within a digital and brand marketing environment:
  • Creating concepts, developing ideas, project and team management
  • Breaking down industry examples and approaches

Digital Business Skills

This module will cover: 

  • The digital tools of business, academia and industry:
  • Improving digital competency through software and collaboration
  • Developing confidence, teaching effective planning and delivery

Mobile, Media and Marketing

This module will cover:

  • Contemporary marketing in a mobile-first world
  • Anticipating, understanding and fulfilling customer needs and desires
  • Creating and curating social media content to engage audiences

Digital Advertising Uncovered

This module will cover:

  • Current techniques, technologies and trends
  • Digital marketing campaigns, platforms and formats
  • Brand strategies in creative, multi-platform campaigns

Creative Content

This module covers: 

  • Developing skills to produce, research, direct and edit video
  • Practical skills in camera, sound, editing and multi-platform delivery
  • Methods and production processes of digital and social marketing

Campaigns in Practice

This module covers: 

  • Understanding marketing campaigns in a real-world environment:
  • Practical experience of developing marketing campaigns
  • Group work to develop a campaign to meet client needs
Year two

Camera and Marketing

This module covers: 

  • Developing camera skills and expertise through experience
  • The practical elements of digital video in a digital marketing context
  • Theoretical and historical camera technique, approach and formats

Professional Practice

This module covers: 

  • Building your professional approaches to industry employment
  • Applying academic and practitioner skills to workplace environment
  • Career planning, job searches, industry engagement and live briefs

Customer Experience and Value Creation

This module covers: 

  • Developing skills in customer experience strategy
  • Practical use of tools and processes to create customer value
  • Relationship building, customer journeys and service innovation

Creative Collaboration

This module covers: 

  • Entrepreneurial thinking in a digital marketing industry context
  • Creative ideation, branding, target markets and project management
  • Working collaboratively and developing professional networks

Short Form Editing

This module covers: 

  • Developing and enhancing editing skills through practice
  • Understanding editing conventions and screen grammar
  • Practical experience of industry editing tools and software

Marketing Communications

This module covers: 

  • An introduction to marketing communications theory and practice
  • Marketing communications planning, strategy and delivery
  • PR, direct marketing, sales, point-of-purchase and more
Year three

The Future of Creative Advertising

This module covers: 

  • The application of new technologies and industry innovations
  • Current industry trends and techniques in digital marketing
  • Understanding creative use of AI and other future-focused initiatives

Media and Marketing Entrepreneur

This module covers: 

  • Knowledge and understanding of industry entrepreneurship tools
  • Developing freelance skills, managing personal and corporate brand
  • Company formation, account management, VAT and tax processes

Technology Innovation

On this 10 credit module you will: 

  • Analyse the impact of digital technologies within industry
  • Appraise technologies in the changing areas of digital practice
  • Acquire skills and knowledge in future technological solutions

Leadership and Management for Digital Video Production and Marketing

This 10 credit module offers you a unique in-depth knowledge and understanding of the key practical and theoretical aspects of leadership and management in contemporary organisations. There is a focus on specific individual leaders, leadership styles, and insights into how leaders operate. 

Final Dissertation (Major Project)

The culmination of your preceding study, consolidating skills in planning, production and content delivery, by the application of acquired knowledge and real-world marketing techniques. Industry collaboration opportunities as part of the final project include:

  • Mentoring
  • Live briefs
  • Work experience
  • Work placements

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What Will I Be Doing?


Practical studio work




As part of your marketing and video production degree, you’ll be provided with a timetable that will include a breakdown of your scheduled lessons with timeslots for you to explore your independent research interests. Your classes will be based at our MediaCityUK campus.

You will be taught through a combination of lectures, seminars and practical production activity. Seminars will enable you to develop your understanding of lecture topics with your fellow students, and you’ll also have timetabled meetings with your personal tutor. You’ll use industry-standard video production equipment and studio facilities throughout your course, as well as the latest marketing analytics tools.


An important part of this marketing and digital video production degree is how we assess you. You’ll be asked to demonstrate your academic strengths through practical projects (including video work) and written essays. You’ll also take part in presentations with your fellow students, as teamwork is fundamental to securing a professional role in marketing or production.



Delivered in partnership between the School of Arts, Media and Creative Technology and Salford Business School, this degree is focused on ensuring all students are given the full range of skills to go on and achieve great things.

You’ll be taught by industry professionals with decades of experience in digital marketing and guided by industry partners from their own established networks. You’ll also benefit from the fantastic wider facilities and staff at MediaCityUK, where the course is based.

And once you graduate, it won’t end there. You’ll join a thriving alumni network across Greater Manchester and beyond, meaning you’ll be supported professionally and personally whenever you need it. 


Our MediaCity facilities are industry-standard, so much so that they are used by our industry partners themselves.

When you study with us on this marketing and video production degree, you’ll learn from our experienced tutors and demonstrators, who’ll teach you how to use our facilities. These include:

TV studios - our TV studios have been used by the BBC for a variety of broadcasts, such as the Olympics and Christmas music concerts, and they’re equipped with the same audio-visual systems used by the ITV and Sky too. 

The studios have green screen facilities as well as basic props so you can design and build sets for a range of projects. 

Green screen facilities - these allow you to create effects such as those you see on weather reports and incorporates a camera system and 3D graphics software.  

Audio production - we’ve got all the hardware and software you need to make sure you’ll know just how to create, edit, mix and master audio for film and television. Our main studios feature Avid S6 consoles – a similar set up to those at our MediaCityUK neighbours, such as Dock10 and ITV. 

MakerSpace - bring your designs to life using 3D scanners and printers, power tools and a range of art and craft materials.  

Stop-frame studio – we have animation booths equipped with industry standard lighting, grip, software and cameras and learn just what it takes to make your ideas and storyboards a reality. 

Computer Suites and Editing Studios – our computer suites are equipped with the latest industry-standard software. You’ll learn from our experienced demonstrators, who’ll teach you the skills needed to turn your concepts into a reality.

Equipment stores - cameras, lighting kits and mics – they’re all essential to media production. But don’t worry, you won’t need to spend thousands of pounds to get the set-up you need – we have a fully equipped equipment store available for you to use and take out industry-standard kit. 

Employment and stats

What about after uni?


One of the biggest benefits of studying video production and marketing is the employment opportunities it offers. In Salford and Greater Manchester alone, there are over 100 e-commerce companies, so you’ll be joining an industry that’s both vibrant and growing. Graduating with a whole host of technical, creative and business skills, our recent graduates have gone on to establish successful careers in directing, media research digital marketing. Others have secured professional roles in broadcast engineering, sound technology and broadcasting – so the possibilities really are endless. 


Graduates showing strong academic and research skills can pursue a further postgraduate path through  our Postgraduate programmes  on a full-time or part-time basis subject to a satisfactory proposal. 

A taste of what you could become

Marketing videographer

Content producer

Freelance creative

Social media professional

Web content manager

Multimedia designer

Career Links

This course will be conducted with strong industry engagement, with visiting practitioners at its core. Guest speakers will be drawn in from major providers within Manchester to ensure you're learning from content creators working within the industry.


What you need to know


To gain a place on this marketing and video production degree, we’d like to see your film production skills. Whether you have taken and edited videos, we’re most interested in seeing that you can come up with ideas and develop them. We want to see your thinking and delivery process in action.

Creating a portfolio allows you to demonstrate what you can bring to this course and gives us a clear idea of the level you’re currently working at.

You’ll also have to submit a personal statement and meet our entry requirements. A personal statement is a personal summary (360 to 500 words) of your academic, professional/life experience and future goals. We’ll want to understand:

  • what motivates you and what you’ve learnt on your current academic journey;
  • why you want to work in the creative industries, and
  • Why the University of Salford and this course is right your future goals.

Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.


Standard entry requirements


English Language and Maths at grade C/level 4 or above (or equivalent).

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

A level

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

T level


BTEC National Diploma


Access to HE

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

Scottish Highers

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

Irish Leaving Certificate

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

International Baccalaureate

31 points

European Baccalaureate

Pass in Diploma of at least 60%

International students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

Applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take our Pre-Sessional English course.

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).


Type of study Year Fees
Full-time home 2024/25 £9,250.00per year
Full-time international 2024/25 £17,040.00per year
Full-time home 2025/26 £9,250.00per year
Full-time international 2025/26 £17,650.00per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for International Students

If you are a high-achieving international student, you may be eligible for one of our scholarships. Explore our international scholarships.

Apply now

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Enrolment dates

September 2024

September 2025

UCAS information

Course ID W6N5

Institution S03