Undergraduate BA (Hons)

Digital Video Production and Marketing

Salford School of Arts, Media and Creative Technology




Three year

Next enrolment

September 2023


In a nutshell

Did you know that 85% of businesses use video as a marketing tool? Video is no longer just one piece of an overall marketing plan – it’s a versatile and engaging content format that gives us a real-life picture of what’s going on. Our digital video production degree is designed to provide you with the tools you need to explore video marketing in a wide variety of contexts, from social media to ecommerce.

Our marketing and digital video production degree will give you the skills you need to create impactful video marketing campaigns, from audio production to composition, editing and staging. Right from the beginning, you’ll be using industry standard equipment and editing software to produce video products that can be used across a range of marketing and advertising channels.

 What’s more, in the final year of your studies, you’ll have the opportunity to analyse a product, design a social marketing strategy for it and distribute content to promote it – all of which are skillsets that provide instant value in the professional workplace.

You will:
  • Learn the theory and practice of video advertising, digital marketing and video production in a variety of contexts.
  • Understand how to apply data creatively as evidence to support your approach to solving marketing problems.
  • Gain the technical skills needed for filmmaking, video editing and influencer marketing for the purpose of advertising.

Want to find out more about our marketing and video production university courses? Why not sign-up to an Open Day or attend a campus tour.

Our supportive course enquiries team can help you with any general questions you may have. You can also explore all of our Creative Digital Media and Gaming courses.


options available


students accepted

This is for you if...


You are passionate about creating video content to be used for a range of marketing purposes.


You have a keen desire to learn key filmmaking skills such as directing, producing and editing.


You have a creative mindset and want to launch a professional career in video production and marketing.

Course details

All about the course

Throughout this marketing and video production course, you’ll gain plenty of practical experience in designing and producing video content for a variety of brands. In your first year of study, you’ll produce your own short stories, rotating through a range of technical roles to develop your practical skills in camera, sound, editing and multi-platform delivery.

Alongside developing a strong understanding of the key creative processes involved in video production, you’ll also cover the principles of marketing and digital advertising, learning how to use video to effectively inform your strategy.

Designed to mirror industry practice, the final year of your marketing and digital video production course will be focused on conducting an in-depth study of a real-world product. You’ll produce professional content to use as part of your marketing and ecommerce advertising, employing analytical arguments to back up your decisions.

Want to find out more about our digital video and marketing course? Explore our course breakdown below to find out more about what each module involves.

Asian Media Awards logo

The University of Salford is tremendously proud to have been the premier partner for the Asian Media Awards over the last ten years and is determined to play its part in inspiring the next generation of Asian talent to consider and pursue a career in the creative industries.

Year one

Digital Advertising Uncovered

This module covers: 

  • Current techniques, technologies and trends:
  • Trends in digital marketing campaigns, platforms and formats
  • Brand strategies in creative, multi-platform campaigns

Advertising Video Creation

This module will cover: 

  • Use of video within a digital and brand marketing environment:
  • Creating concepts, developing ideas, project and team management
  • Breaking down industry examples and approaches

Campaigns in Practice

This module covers: 

  • Understanding marketing campaigns in a real-world environment:
  • Practical experience of developing marketing campaigns
  • Group work to develop a campaign to meet client needs

Digital and Business Skills

This module will cover: 


  • The digital tools of business, academia and industry:
  • Improving digital competency through software and collaboration
  • Developing confidence, teaching effective planning and delivery

Creative Content

This module covers: 

  • Developing skills to produce, research, direct and edit video
  • Practical skills in camera, sound, editing and multi-platform delivery
  • Methods and production processes of digital and social marketing

Mobile, Media and Marketing

You will learn about contemporary marketing in a mobile-first world - anticipating, understanding, and fulfilling customer needs and desires. 

You will learn to create and curate social media content to engage audiences. 

Year two

Camera and Marketing

This module covers: 

  • Developing camera skills and expertise through experience
  • The practical elements of digital video in a digital marketing context
  • Theoretical and historical camera technique, approach and formats

Professional Practice

This module covers: 

  • Building your professional approaches to industry employment
  • Applying academic and practitioner skills to workplace environment
  • Career planning, job searches, industry engagement and live briefs

Customer Experience and Value Creation

This module covers: 

  • Developing skills in customer experience strategy
  • Practical use of tools and processes to create customer value
  • Relationship building, customer journeys and service innovation

Creative Collaboration

This module covers: 

  • Entrepreneurial thinking in a digital marketing industry context
  • Creative ideation, branding, target markets and project management
  • Working collaboratively and developing professional networks

Short Form Editing

This module covers: 

  • Developing and enhancing editing skills through practice
  • Understanding editing conventions and screen grammar
  • Practical experience of industry editing tools and software

Marketing Communications

This module covers: 

  • An introduction to marketing communications theory and practice
  • Marketing communications planning, strategy and delivery
  • PR, direct marketing, sales, point-of-purchase and more
Year three

The Future of Creative Advertising

This module covers: 

  • The application of new technologies and industry innovations
  • Current industry trends and techniques in digital marketing
  • Understanding creative use of AI and other future-focused initiatives

Media and Marketing Entrepreneur

This module covers: 

  • Knowledge and understanding of industry entrepreneurship tools
  • Developing freelance skills, managing personal and corporate brand
  • Company formation, account management, VAT and tax processes

Technology Innovation

On this 10 credit module you will: 

  • Analyse the impact of digital technologies within industry
  • Appraise technologies in the changing areas of digital practice
  • Acquire skills and knowledge in future technological solutions

Final Dissertation (Major Project)

The culmination of your preceding study, consolidating skills in planning, production and content delivery, by the application of acquired knowledge and real-world marketing techniques. Industry collaboration opportunities as part of the final project include:

  • Mentoring
  • Live briefs
  • Work experience
  • Work placements

Leadership and Management for Digital Video Production and Marketing

This 10 credit module offers you a unique in-depth knowledge and understanding of the key practical and theoretical aspects of leadership and management in contemporary organisations. There is a focus on specific individual leaders, leadership styles, and insights into how leaders operate. 

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What Will I Be Doing?


Practical studio work




As part of your marketing and video production degree, you’ll be provided with a timetable that will include a breakdown of your scheduled lessons with timeslots for you to explore your independent research interests. Your classes will be based at our MediaCityUK campus.

You will be taught through a combination of lectures, seminars and practical production activity. Seminars will enable you to develop your understanding of lecture topics with your fellow students, and you’ll also have timetabled meetings with your personal tutor. You’ll use industry-standard video production equipment and studio facilities throughout your course, as well as the latest marketing analytics tools.


An important part of this marketing and digital video production degree is how we assess you. You’ll be asked to demonstrate your academic strengths through practical projects (including video work) and written essays. You’ll also take part in presentations with your fellow students, as teamwork is fundamental to securing a professional role in marketing or production.

We do not claim a commercial relationship in relation to the below quotes. These quotes have been gathered to add context to the skills gap that industry are seeking from new graduates entering video production and marketing related roles. 


All  our  Creative Digital Media and Gaming courses  are delivered by the  Salford School of Arts, Media, and Creative Technology. Our focus is to ensure that you have the skills you need to pursue your dreams, and we encourage our students, past and present, to collaborate with each other and achieve great things.  

Each year - through the Create Student Awards – our School rewards the incredible achievements and successes of our final year and postgraduate students.  

Whatever you choose to study with us, you’ll be mentored and supported by experts. And once you graduate, it won’t end there. You’ll join a thriving alumni network across Greater Manchester and beyond, meaning you’ll be supported professionally and personally whenever you need it. 


Our MediaCity facilities are industry-standard, so much so that they are used by our industry partners themselves.

When you study with us on this marketing and video production degree, you’ll learn from our experienced tutors and demonstrators, who’ll teach you how to use our facilities. These include:

TV studios - our TV studios have been used by the BBC for a variety of broadcasts, such as the Olympics and Christmas music concerts, and they’re equipped with the same audio-visual systems used by the ITV and Sky too. 

The studios have green screen facilities as well as basic props so you can design and build sets for a range of projects. 

Green screen facilities - these allow you to create effects such as those you see on weather reports and incorporates a camera system and 3D graphics software.  

Audio production - we’ve got all the hardware and software you need to make sure you’ll know just how to create, edit, mix and master audio for film and television. Our main studios feature Avid S6 consoles – a similar set up to those at our MediaCityUK neighbours, such as Dock10 and ITV. 

MakerSpace - bring your designs to life using 3D scanners and printers, power tools and a range of art and craft materials.  

Stop-frame studio – we have animation booths equipped with industry standard lighting, grip, software and cameras and learn just what it takes to make your ideas and storyboards a reality. 

Computer Suites and Editing Studios – our computer suites are equipped with the latest industry-standard software. You’ll learn from our experienced demonstrators, who’ll teach you the skills needed to turn your concepts into a reality.

Equipment stores - cameras, lighting kits and mics – they’re all essential to media production. But don’t worry, you won’t need to spend thousands of pounds to get the set-up you need – we have a fully equipped equipment store available for you to use and take out industry-standard kit. 

Employment and stats

What about after uni?


One of the biggest benefits of studying video production and marketing is the employment opportunities it offers. In Salford and Greater Manchester alone, there are over 100 e-commerce companies, so you’ll be joining an industry that’s both vibrant and growing. Graduating with a whole host of technical, creative and business skills, our recent graduates have gone on to establish successful careers in directing, media research digital marketing. Others have secured professional roles in broadcast engineering, sound technology and broadcasting – so the possibilities really are endless. 


Graduates showing strong academic and research skills can pursue a further postgraduate path through  our Postgraduate programmes  on a full-time or part-time basis subject to a satisfactory proposal. 

A taste of what you could become

Social Media Executive

Digital Marketer

Video Producer

Career Links

This course will be conducted with strong industry engagement, with visiting practitioners at its core. Guest speakers will be drawn in from major providers within Manchester to ensure you're learning from content creators working within the industry.


What you need to know


To gain a place on this marketing and video production degree, we’d like to see your film production skills. Whether you have taken and edited videos, we’re most interested in seeing that you can come up with ideas and develop them. We want to see your thinking and delivery process in action.

Creating a portfolio allows you to demonstrate what you can bring to this course and gives us a clear idea of the level you’re currently working at.

You’ll also have to submit a personal statement and meet our entry requirements. A personal statement is a personal summary (360 to 500 words) of your academic, professional/life experience and future goals. We’ll want to understand:

  • what motivates you and what you’ve learnt on your current academic journey;
  • why you want to work in the creative industries, and
  • Why the University of Salford and this course is right your future goals.

Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.


Standard entry requirements


English Language and Maths at grade C/level 4 or above (or equivalent).

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

A level

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

T level


BTEC National Diploma


Access to HE

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

Scottish Highers

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

Irish Leaving Certificate

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

International Baccalaureate

31 points

European Baccalaureate

Pass in Diploma of at least 60%

International students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

Applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take our Pre-Sessional English course.

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).


Type of study Year Fees
Full-time home 2023/24 £9,250per year
Full-time international 2023/24 £16,380per year
Full-time home 2024/25 £9,250per year
Full-time international 2024/25 £17,040per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for International Students

If you are a high-achieving international student, you may be eligible for one of our scholarships. Explore our international scholarships.

Apply now

All set? Let's apply

Enrolment dates

September 2023

September 2024

UCAS information

Course ID W6N5

Institution S03