Digital and Business Skills
Business Management with Marketing
Salford Business School
In a nutshell
Marketing is one of the most exciting, fast-paced and varied careers in the business world combining both creative and analytical skills. This degree sets Marketing within the wider business context; you will develop the range of leadership and management skills you need for your career as well as covering key aspects of marketing such as communications, digital marketing and social media marketing. You will also build your personal portfolio of professional evidence which will enhance your CV and help you in job applications and interviews. This course is taught at our University of Salford campus close to Manchester city centre.
Guaranteed offer 2021. We know this could be a stressful year for applicants and want to support you to reach your goal.
All applicants to a Business, Law or Accounting undergraduate programme starting September 2021 will be given a guaranteed offer of a place and we'll support you to get the grades you need. Your offer will set out the tariff you need to achieve in order to join your chosen course next September. Find out more
We have worked with industry partners to make sure the programme is highly practical, career-focused and industry-informed to prepare you for a successful career. As a marketing student, you’ll also benefit from our industry links with guest speakers from the public, private and not-for-profit sectors providing you with an insight into how different organisations market themselves in different environments. We are proud to work with our student panel to ensure our teaching is relevant, inclusive and respectful for all.
We strongly encourage our students to take part in a work placement following your second year; you’ll have the chance to take what you’ve learned through your studies and put it into practice in a real business situation. And it looks good on the CV. If you choose to undertake a professional experience year, not only will you enhance your career prospects, but you will not pay tuition fees for that year and will earn a wage for the work you do.
Creativity, digital skills and search and social media competences are integral parts of this course. Entrepreneurship and innovation are also central to our teaching. These are essential if your dream is to set up your own marketing-driven business, though future employers also value an entrepreneurial mindset. Launch@ Salford is the Business School incubation centre that supports business start ups.
Our academic and professional services teams are here to support you throughout your degree and prepare you for your future career. In 2020, 100% of students asked agreed that staff are good at explaining things; 100% agreed that the IT resources and facilities provided have supported their learning well; and 100% agreed that the course has provided opportunities to bring information and ideas together (University of Salford analysis of unpublished NSS 2020 data).
Still not convinced Marketing is for you? Josh Melvin graduated in 2018 and is Global Marketing Manager at Agilent Technologies; he says about his job “It's been non stop learning since I started. It's good, you never get a chance to feel complacent, because something else new, exciting and challenging comes your way. So it's quite fast paced, I've been given quite a lot of responsibility. But then also I was given it in a way that allows me to really grow as a professional. "
During your degree, you will have the option to participate in the Study Abroad programme. The programmes allows you the chance to spend your second year studying on an international exchange with one of our global partner institutions in Europe, the US or the rest of the world.
This programme is also delivered in Bahrain by our partner, British University of Bahrain; visit their website to find out more.
This programme has been reviewed and updated for September 2021.
Find out more, register for one of our Open Days or attend a campus tour. Our supportive course enquiries team can help you with any general questions you may have. You can also explore all of our Business courses.
- Study the fundamental principles that underpin marketing and learn to apply them in practice
- Learn core business skills and how marketing integrates with them
- Gain real, hands-on experience on a work placement to develop the skills employers value
- Build your own personal portfolio to enhance your CV and demonstrate your knowledge and skills to future employers
- Study on a course where 100% of students asked agreed that staff are good at explaining things (University of Salford analysis of unpublished NSS 2020 data)
- Learn in a supportive environment where you are a name, not a number
This is for you if...
You're looking for an exciting career with lots of job opportunities
You want to use your communication skills to persuade
You are passionate about social media
You enjoy using your knowledge and expertise to discuss and contribute solutions
You have creativity combined with the analytical ability to review the results of your work
You want to access opportunities - such as work placement and study abroad - to develop your skills
All about the course
The Business Management with Marketing programme is designed to help you develop the wide range of practical skills that employers look for. By working on industry relevant, live marketing projects and activities, you will learn to implement the key theories of marketing as well as using core skills such as problem-solving, leadership, communication and data analysis. In this way, you will find creative, sustainable, digital and ethical solutions to marketing related problems. Throughout your time with us, you will build your own portfolio of professional evidence which you will be able to use to help you get a rewarding job when you graduate.
In your first year, you will start to develop an understanding of the marketing environment and how the sector operates. You will also look at wider business areas and how marketing integrates with them. You will be learning by doing through working on exciting and innovative marketing challenges or real-world projects.
The second year is all about exploring more specialised theories and learning skills that will be transferable across multiple marketing functions. Modules are designed so that you can start to shape your own learning. The Professional Development module has been created for you to practise the skills you need – CV writing, being interviewed, assessment centres - to apply for and get your dream job.
By your final year, you are becoming a marketing professional, developing the skills needed for responsible leadership and understanding how to think strategically. Core modules increase your in depth knowledge and continue your career development while the optional modules allow you to specialise in your areas of interest.
We strongly encourage you to develop your personal skills and your confidence by studying abroad during your second year or doing a work placement in your third year. A work placement really enhances your CV and shows future employers that you can apply the skills, knowledge and understanding you have learned. If you choose to take the Professional Experience Year option, you will not pay fees to the University and will earn a wage for the work that you do. Read about Haley Britton’s experience on work placement with Agilent.
Find out more, register for one of our Open Days
The Digital and Business Skills module introduces a range of digital tools for academia and the workplace. Important business skills such as management, collaboration and teamwork are fundamental to the module. Regular engagement with online platforms provides tasks to improve digital competency. Also, cocreation work presents self-reflection and confidence building opportunities. Gaining the inspiring digital enterprise award (iDEA), completing LinkedIn learning assessments for Microsoft software applications, and completing collaborative video creation tasks will increase your digital and business skills as you progress towards the completion of this module. Digital Business is here to stay, so it is vital to improve these 21st century skills.
This module provides you with an introduction to the key functions of business and is an opportunity to see how they work. You will get an understanding of functions including people management, accounting, marketing and operations, and how they underpin business success. This is illustrated through the lens of some of the successful businesses from across the Greater Manchester region that Salford Business School work with: we will look at a range of businesses including startups, family businesses and large scale enterprises and multinationals from different industry sectors. It is a first opportunity to see what makes businesses tick and will help you think about your future learning and employment journeys.
Mobile, Media and Marketing
On this module you’ll learn about three key areas of contemporary marketing and the concepts, models and tools behind them.
Mobile devices are dominant device all age groups and much browsing time on mobile is spent within social media apps. Brands and organisations need to develop a mobile-first mindset in order to engage and target customers.
Media plays a vital role in how brands and organisations create and curate content to use on social media platforms. We’ll consider how successful marketing professionals produce content that is relevant and engaging to their target audiences.
Marketing affects not only how businesses operate but also how we as consumers live our everyday lives. We’ll look at what is involved in anticipating, understanding and fulfilling customer needs and wants and how marketing’s role in society extends well beyond that.
You’ll be encouraged to be curious, to reflect and apply your own experiences to marketing principles.
Data Analysis for Business
In this module you will be introduced to a variety of data analysis methods, which will be practiced on real world data sets. Regular formative assessment will be set for practice, with timely feedback given to aid learning and personal development.
You will have an opportunity to formulate your own research questions before analysing data to draw reasonable conclusions. The module will predominantly utilise real data and include a mixture of computer-based questions, calculations, interpretation and drawing conclusions.
The Future of Business
What are the opportunities for business in the future? Starting with a grounding in the business context you will gain an understanding of economics and the digital environment, including the role of the digital economy. We will explore some of the key challenges that are on the horizon such as the impact of massive digitisation and industry 4.0, inclusive growth, food security and the climate emergency, and look at the opportunities for business to provide responsible and sustainable solutions
Campaigns in Practice
This will be your first opportunity to work on a real life problem, giving you insights into problem solving and decision making in a team environment. Working in teams you will apply the fundamental principles of marketing to develop a campaign for a University of Salford client.
This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.
This innovative module has been nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards. One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence.”
Customer Experience and Value Creation
Providing an immersive customer experience is a critical differentiating factor for firms today and, notably, one of the fastest growing business disciplines in the world. This module will provide you with the skills to develop and implement a coherent customer experience strategy that is both practical and actionable. It explores the theories and concepts of customer experience management with a customer centric focus by analysing the strategies, issues and dilemmas that are characteristic of the service industry and the delivery of an engaging customer experience.
You will learn how to apply various tools and processes to help you bring your organisation closer to its customers with emphasis on creating value for customers, through relationship building strategies, mapping the customer journey and engaging in service innovation and excellence.
Analysis for Social Media
Analysing and understanding data is at the heart of business decision making. In this module you will build on the data analysis skills that you learned in your first year, looking specifically at social media analytics and getting practical experience of using data to inform management decisions. You will work with data used every day by marketing professionals and develop the skills you will need for your future career.
Formative assessment will be set for practice, with timely feedback given to aid learning and personal development.
The decision making techniques introduced in the module can be applied to a wide range of settings, such as interpreting market performance, forecasting growth, make or buy decisions and optimisation of scarce resources.
During this module we take a detailed look at various aspects of Project Management through a variety of means such as lectures and practical seminars informed by research and industrial collaborations. We will focus on theoretical approaches, tools and techniques of planning and controlling projects.
We will discuss project management as an important and integral part of a business whether this is product or service based.
There are two summative assessment designed for this module. A business report of 3000 words and an oral presentation that will not only assess the students on the theoretical applications as well as the practical skills required, but also build your confidence and presentation skills developing your skills for employability.
Live Project in Digital Marketing
This module is a chance to get hands on experience inside a real organisation. Working in teams, reflecting your future working environment, you will help one of our partner organisations develop a solution to a current business problem. This is a chance to apply your people, project and time management skills in a real-world situation and to see how your solutions can apply in practice. Our employers tell us that experience of live briefs is important to them, and this is your chance to apply the knowledge you have gained on the course in that context. It's also a great addition to your CV!
In the first semester, you have the opportunity to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Details of what these are will be announced in December.
Professional Experience Year
All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.
This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.
We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.
Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.
Business Ethics and Sustainability
This module equips you with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare you for future employability.
Advanced Digital Marketing
This module aims to develop your core skills in digital and social media-based targeting and communication strategies. It’s a practical module where you will cover a host of topics; you will look at how to create an effective digital presence and consider the critical components of a digital marketing strategy and its strategic significance.
You will also extend you capabilities in digital brand awareness, search engine optimisation and search engine marketing, content optimisation etc.
You will be working in intensive case discussion sessions and group activities, and learning from guest lectures and insightful study materials to understand how the concepts that underpin digital and social media marketing support business success.
Leadership and Management in Marketing
This module will help you to develop your leadership skills and prepare you for your future career. You will explore theory, behaviour, people management and leadership within a general organisational framework and apply it within a specific marketing context. This is an opportunity to develop the skills you have gained in the early part of your degree and apply them to prepare you for the responsible and authentic leadership that future business requires
This module offers a unique in-depth knowledge and understanding of the key practical and theoretical aspects of leadership and management in contemporary organisations. There is a focus on specific individual leaders, leadership styles and traits and offers an insight into how leaders operate in an organisational context. The module also explores personal leadership, the development of leadership and how leadership occurs at all levels. This module will allow you to reflect on your own leadership development and application, enhancing your employability.
Innovation and Entrepreneurship
Employers tell us that they are looking for employees with an entrepreneurial mindset. Or perhaps you're thinking of setting up your own business.
In this module you have the opportunity to undertake an enterprise project for an internal or external sponsor on a topic of common interest. Alternatively, you can use this opportunity to undertake in-depth research for your own project, for example, a business plan if you are wanting to start up a company after you graduate. The nature of the project will be negotiated by yourself, the module leader and the sponsoring company.
Emerging Themes in Marketing
A key factor of successful marketing relates to the dynamic changes taking place in the external business environment. On this module, you will look at new and emerging themes in business organisations and the external marketing environment, such as societal and green marketing.
Fundamental to understanding these changes is the building and refining of the skills necessary to anticipate and adapt to potential changes in a marketing environment that is often complex and far from certain. To better understand and appreciate such issues, you will carry out a critical evaluation of key underpinning themes such as horizon-scanning, scenario-planning and marketing’s new ground, as well as changing consumers, the changing nature of competition, contemporary business strategies and the marketing professional.
Strategic Management in Marketing
This module will provide a detailed understanding of business strategy, so that you acquire an organisation-wide perspective through exploring strategy techniques and processes within the global environment. You will draw together your knowledge from across the Business Management with Marketing programme, and apply this to real world organisational problems, deploying accurately established techniques of analysis and enquiry, some of which are at the forefront of strategic research and practice. Working on industry problems drawn from Marketing situations, you will prepare for a career in Marketing management.
In your final year, you have another opportunity to choose a short (10 credit) module in an area you might be interested in or that you've never tried before. Details of what these are will be announced in December.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What Will I be Doing?
Our teaching is focused on supporting you to gain hands-on experience for your career. Right from the start of your studies you will develop the practical skills as well as the theoretical knowledge that you will need when you begin working. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.
You will learn through a combination of lectures, seminars and tutorials using a wide range of learning activities. We use business simulations and live projects so that you are developing real and relevant skills. Throughout your studies, there are modules specifically designed to help you with the skills you need to apply for jobs including CV writing and mock assessments centres.
Don’t bypass the Clifford Whitworth library, it really is a beneficial resource for you. You will have access to a range of study skills sessions to help you step up to University learning and be successful in your studies and in your work. These include:
UniSkills, an online course designed to develop the study, research and digital skills you will need for higher education and your lifelong learning journey. You can also earn digital badges for successfully completing the UniSkills assessment.
Wordscope, designed to help you improve and develop your academic writing skills which helps you pass your assessments.
Microsoft Office Specialist certification, awarded by Microsoft, helps you develop your skills and demonstrate to future employers your proficiency in Microsoft Office programmes such as Outlook, Project, Powerpoint and others.
We use different forms of assessment in different modules and wherever possible these will reflect the types of work you will do in the ‘real world’ for example, report writing, presentations and business pitches. Exams will only be used when it is a requirement for professional accreditation.
Throughout your studies, the work you produce will help to build your personal portfolio of professional evidence that you will be able to use in job applications and interviews.
Be part of our Business school community
Salford Business School aims to foster the next generation of leaders and create a new vision of innovative and entrepreneurial leadership. We are integrated into the local business community as a hub for knowledge creation and exchange. We are proud that our industry collaborations and partnerships benefit students, businesses and the community.
Our goal is to prepare you for a fulfilling life and professional career. Along the way, you’ll learn to be curious, adaptable and confident, ready to meet the digital, ethical and sustainability challenges of the 21st century.
We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.
Where will I learn?
Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. Lady Hale is also the home for the mock courtroom where the mooting team hone their skills in case presentation and debate.
The University library isn’t just for reading books. The ‘library in the park’ is a fresh, modern learning space with PC suites, Mac computers, bookable working rooms and café. It's open 24/7 everyday of the year (except Christmas Day!) so you can study when it suits you. It'll be an important place for you; in 2020, 100% of students asked agreed that the library resources have supported their learning (University of Salford analysis of unpublished NSS 2020 data).
A dedicated Employability team will help you with work placements and access to work skills.
Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.
Interested in starting your own business? Launch@ Salford is the incubation centre for business start ups providing a reception area, hot desk office space, private meeting rooms – and a networking lounge where you can grab a coffee and make those business connections.
Business in Greater Manchester
Greater Manchester is a dynamic business hub and centre for the northern powerhouse. With a wide range of marketing business – small, medium, large – based around the region, students have access to a huge number of opportunities for networking and work experience. MediaCityUK in particular is a centre for digital business and the University of Salford is the only one to have a campus there, right next door to some of the most dynamic and creative businesses in the UK.
The city of Salford is the fastest growing economy within Greater Manchester and is home to almost 12,000 businesses employing 120,200 people. Salford’s business community is predominately made up of small to medium enterprises (SMEs) which account for 99% of the business base though a number of large firms have also made Salford its home. The University of Salford is proud to be at the heart of this community and works in close partnership with Salford City Council to support the community. Read about our impact in the Greater Manchester area.
We hold a Small Business Charter mark, one of the first universities to receive this accreditation, and continue to work to enhance growth and productivity in SMEs.
We want you to enjoy your time studying here, but we understand that there may be times you need a little extra support to help you. The Business School student progression team is here to help you progress through your courses as smoothly as possible.
University-wide, askUS is at the core of our student support service, offering information and advice on matters such as finance, wellbeing and counselling, accommodation and more. If you have any worries, concerns, or need advice on a particular topic, visit askUS on campus.
Find out more about Student Support Services at Salford.
If you’re planning on commuting, both our MediaCityUK and Peel Park campuses are perfectly placed. Whether by bus, rail, bike or car, we’re easily accessed from all over Greater Manchester, Lancashire and beyond.
What about after uni?
When you graduate, you will have transformed yourself from an ambitious individual into an accomplished, marketing-minded graduate. You will have gained valuable new skills which prepare you for work, graduate entry into marketing related training programmes, or further study.
The skills and knowledge gained by studying marketing are practical and applicable across a wide range of business functions. Our graduates are working in organisations such as IBM, BNY Mellon, HSBC, RBS and Manchester United.
With opportunities to take part in a year-long paid work placement, a dedicated Professional Development module and support from the University’s careers team and our Launch entrepreneurship experts, we ensure you are equipped with the skills and experience employers are looking for.
While designing this programme, we asked our industry contacts what they look for when employing graduates so we can include this in our teaching. Here’s some of the advice they gave:
“Soft skills – the communication, the listening, the team working - are really, really key. Graduates need to demonstrate how they’ve acquired some soft skills whether that’s been undertaking a project or demonstrating time management.” Vivine Cameron, Education Partnerships Executive, The Chartered Insurance Institute
As a CMI accredited Business School, we teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects. Through our Employability Hub, we have excellent links with businesses both local and international and we are recognised by the Small Business Charter for our work with small businesses (SMEs).
Our industry connections help us to ensure that our programmes are designed around the current needs of employers. Mercedes-Benz Cars UK Limited, CEVA Logistics, Tata and JCB all had input on the content delivered on BSc Business Management with Marketing during its development.
These links allow you to build your professional network and create employment opportunities both for your work placement or summer internships and for after graduation.
What you need to know
This degree offers excellent scope for any student wanting to start a career in marketing, management and a variety of other different business areas. Knowledge and expertise in marketing are highly sought after by employers across a wide variety of sectors.
If you know you love marketing but aren’t sure which direction to go in, the Marketing course is an ideal introduction to some core areas associated with marketing.
Do you have a great business idea? This programme is a starting place for you to develop the skills to set up your own business and you can apply for a place at Launch@ Salford Uni for additional support.
ENGLISH LANGUAGE REQUIREMENTS
Applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
Please note: The entry criteria below are related to entry onto this course in the 2021/22 academic year.
Maths and English at grade C / grade 4 or above.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
BSc: 112 points
With Professional Experience: 120 points
BBC with a minimum of two A2 passes. With professional experience year: BBB with a minimum of two A2 passes
BTEC National Diploma
Access to HE
104 Points – Pass with a minimum of 45 credits at Level 3 and 15 at Level 2
Indicatively 30 points for International Baccalaureate Diploma (31 points with experience year)
3 year programme: 112 points with a minimum of two Advanced Highers. 4 year programme: 120 points with a minimum of two Advanced Highers.
Irish Leaving Certificate
3 year programme: 112 points with a minimum of two Higher Level Subjects. 4 year programme: 120 points with a minimum of two Higher Level Subjects.
Pass Diploma with 60% or above
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home||2021/22||£9,250per year|
|Full-time international||2021/22||£14,400per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students 2021/22
If you are a high-achieving international student, you may be eligible for one of our scholarships.
Our Global Gold Excellence Scholarship is worth £3,500 and our Global Silver Excellence Scholarship is worth £3,000 - both are available for students studying in our 2021/22 intakes.
We also offer the Salford International Excellence Scholarship which offers up to £5,000 discount on tuition fees. As this is a prestigious award we have a limited number of these scholarships available.
All set? Let's apply
Still have some questions? Register for one of our Open Days or contact us:
Course ID N1N5
Interested in starting university in September 2022? Book your place on our next Open Day.