Prof Katy Mason
Salford Business School
Current positions
PVC & Dean of Salford Business School
Biography
Katy's expertise lies in the making and shaping of moral markets. Making moral markets is a particular form of open and collaborative innovation, that aims to co-design markets for the good of people and the planet; it represents a collective effort to infrastructure an ‘everyone economy’ that (re)uses materials in ways that best protect our planetary boundaries.
Studying the management practices that mobilise the collective and co-ordinated actions that constitute moral markets, Katy has worked with organisations such as Rolls-Royce, Microsoft, Stevenage Bioscience Catalyst, the Cabinet Office, North Yorkshire County Council, Quickline and Cybermoor. Her research is generating insights into how market actors can effectively work across organisational boundaries, crossing social worlds to collaboratively co-design real-world solutions, and making accessible, (re)usable, valuable, innovative goods. These cross-boundary connections are helping firms learn how to build a circular economy, one market connection at a time, and are transforming the way markets work for our society and the planet.
Before entering academia, Katy worked as Marketing Executive for a number of large corporations. She is currently PVC Dean at the University of Salford, President of the British Academy of Management, Fellow of the British Academy of Management, Fellow of the Academy of Social Science, Cabinet Office Policy Fellow and Chartered Companion of the Chartered Management Institute. Before moving to the University of Salford, Katy was Associate Dean for Research at Lancaster University Management School, where she worked for twenty years.
Katy's work has been published in Journal Management Studies, Organisation Studies, British Journal of Management, Industrial Marketing Management, Marketing Theory, Long Range Planning and Academy of Management Learning and Education.
Areas of Research
Ethnography, Management Practices, Market Studies, Moral Markets, Practice Theory, Sustainable Business