Dr. Gordon Fletcher
Salford Business School
School Lead for Research
Gordon’s research focuses on specific examples and experiences of digital business, culture and practice. He has published work around conflict within online finance communities, economies within virtual game world and the practices of online grieving and mourning. Other work includes the use of science fiction prototyping in the development of business visions and the delivery of executive courses around Digital Transformation and Innovation. Gordon is an editor of "Digital and Social Media Marketing: A Results Driven Approach" (Routledge 3rd edition in preparation) and co-created many of the models that underpin the core philosophy of the book. Gordon has also published "Strategy Digital Transformation: A Results Driven Approach" (with Marie Griffiths and Alex Fenton), "Creating a Successful Digital Presence" (with Noel Adolphus) and "Management and Visualisation: Strategy seen differently". All with Routledge.
Areas of research
Digital Business, Digital Transformation, Innovation, Change, Information Systems
Areas of supervision
Information Systems, Digital Transformation, Disruptive technology and business models
Digital transformation, digitalisation of organisations, the social and culture impact of digital technologies, games and gamification, visualisation, visionary management.
- Phd (Griffith University)
- BA (Hons) (Griffith University)
- BA (University of Queensland)
- Chartered Manager (CMgr)