Dr. Gordon Fletcher

Salford Business School

Photo of Dr. Gordon Fletcher

Contact Details

Maxwell Building Room 609

Please email for an appointment.



Current positions

Academic Unit Head: Operations & Information Management


New Zealand born and Australian educated. I have been at Salford since 2002.

Areas of research

Digital Business, Digital Transformation, Innovation, Change, Information Systems


During my time at Salford I have taught at both postgraduate and undergraduate levels on Java and PHP/MySQL programming and systems development modules. I currently teach the first year undergraduate Creating Emerging Technologies module and the final year undergraduate module, Advanced Web Design.

Prior to coming to Salford I also taught modules in a variety of subject areas including media studies, sociology and Australian studies.

Research Interests

My research focuses on specific examples and experiences of digital culture and practice. I have published work around conflict with online finance communities, economies within virtual game world and practices of online grieving and mourning. I am currently collaborating with Maria Kutar and Marie Griffiths on work related to the quantification and visualization of individual digital footprints and digital identity. Other works includes examination of science fiction and the use of science fiction prototyping in business development and innovation.

Qualifications and Memberships


  • BA (University of Queensland)
  • BA (Hons) (Griffith University)
  • PhD (Griffith University)
  • FHEA
  • FRSA
  • MBCS


  • Member of the Burgon Society