Dr. Gordon Fletcher

Salford Business School

Photo of Dr. Gordon Fletcher

Contact Details

Maxwell Building, Room 609.

Please email for an appointment.



Current positions

School Lead for Research


Gordon’s research focuses on specific examples and experiences of digital business, culture and practice. He has published work around conflict within online finance communities, economies within virtual game world and the practices of online grieving and mourning. Other work includes the use of science fiction prototyping in the development of business visions and the delivery of executive courses around Digital Transformation and Innovation. Gordon is an editor of "Digital and Social Media Marketing: A Results Driven Approach" (Routledge 3rd edition in preparation) and co-created many of the models that underpin the core philosophy of the book. Gordon has also published "Strategy Digital Transformation: A Results Driven Approach" (with Marie Griffiths and Alex Fenton), "Creating a Successful Digital Presence" (with Noel Adolphus) and "Management and Visualisation: Strategy seen differently". All with Routledge.

Areas of research

Digital Business, Digital Transformation, Innovation, Change, Information Systems

Areas of supervision

Information Systems, Digital Transformation, Disruptive technology and business models


Previously taught a range of topics including information systems, programming (Java, PHP, Python, Javascript). Also taught digital transformation, digital transformation in sport and strategic change.

Research Interests

Digital transformation, digitalisation of organisations, the social and culture impact of digital technologies, games and gamification, visualisation, visionary management.

Qualifications and Memberships


  • Phd (Griffith University)
  • BA (Hons) (Griffith University)
  • BA (University of Queensland)
  • Chartered Manager (CMgr)
  • FRSA
  • MBCS