Mrs Gemma Moran

School of Arts, Media and Creative Technologies

Photo of Mrs Gemma Moran

Current positions

Lecturer in Fashion Business & Promotion

Biography

Subject Group Head- Fashion Suite - April 2025 to present
Programme Leader- BA (Hons) Fashion Business and Promotion - May 2019 to present , University of Salford.
International Link Tutor - University of Salford , Sept 2016-present.
Interim Subject group Lead- University of Salford – sept 2023 to April 2025

Areas of Research

As part of my ongoing research into sustainable fashion education, I authored a paper titled Fixing Fashion – A Sustainable Future, co-written with Deborah Smailes and Jess Power, for submission to TIWC 2025. The paper addresses the urgent need for systemic change in the fashion industry by exploring how education can drive sustainability through innovative pedagogy. It aligns with the conference’s themes of Sustainability & Circularity and Fashion & Design, presenting a UK-based case study that integrates active blended learning and multi-modal assessments to engage students in critical discussions around environmental and social impacts in global fashion production.
The research highlights how Generation Alpha’s strong environmental values can be harnessed through educational strategies rooted in Value-Belief-Norm Theory and Social Practice Theory. Students are encouraged to explore ethical consumerism, second-hand fashion, and circular business models through the creation of digital zines, reflecting real-world trends and challenges. This paper offers a pedagogical roadmap for embedding sustainability into fashion curricula and provides actionable insights for educators, policymakers, and industry stakeholders committed to shaping a more ethical and circular fashion future.

Teaching

CMI Level 7 Women in Leadership (ongoing 2025) Salford Professional Development

Qualifications and Recognitions

Qualifications
  • Masters in Fashion

    2013 - 2015