Easton Simenti-Phiri

Current positions

Lecturer in International Business

Biography

Dr Easton Simenti-Phiri is a lecturer in International Business and Strategy at the University of Salford. He holds a bachelor’s degree in education science from the University of Malawi, an MSc in Marketing Management from the University of Salford and a PhD in Political marketing from the University of Chester in the UK. He also hold a Postgraduate Certificate in Teaching and Learning in Higher and Professional Education. He is a Fellow of Advance HE (formerly Higher Education Academy).

His research interests are in the areas of Political marketing, branding, international marketing, International Business and Strategy, Project Management and Digital Projects, Planning and Control, International Business in Digital Age and Economy, International Consultancy Projects, Sustainability and green projects, managing risks in Business, and Entrepreneurship and Innovation and in leadership and management across cultures.

Easton is a seasoned academic with experience in academic partnership management, project leadership and management and postgraduate research supervision. He has served as a reviewer for the journal of Global technology and Business Association (GBAT) and Public Affairs courtesy of his mentor. He has also served as a Track Chair for the Marketing Interest Group for GBAT. He was appointed recently to serve as a member of Corporate Advisory Group of the Association for Project Management (APM), a project management professional body in UK and Europe.

He has presented his research work both locally and internationally in the UK, Africa, US, Europe and Southeast Asia.

He enjoys following a variety of sports including football. He is a keen follower of Manchester United. He is sociable and likes to meet new people and enjoys learning about different cultures. He is a family person so when not working, he spends time with his family. He is an avid reader hence likes to read books and journals on his teaching subjects and on faith and other topical issues. He is a good follower of politics and campaign practices in old and new democracies with a particular interest in the Southern African region.

Areas of Research

Political marketing, marketing of ideas, professionalisation of Campaigns, Third Sector marketing, branding, international marketing, International Business and Strategy, Sustainability and ethical consumerism, Entrepreneurship and Innovation, Managing Projects and people in Projects, green and circular economy, managing risks in Business, and Entrepreneurship and Innovation, leadership and human resource management across cultures.

Areas of Supervision

Professionalisation of campaigns, Ethical Consumerism, Sustainability and Circular Economy, Risks and Renewable Energy, Climate change, financing and governance, Risks and Banking, Risks and NGO sector, Emerging market, leading and managing people and resources in projects, Project management.

Teaching Qualifications and Recognitions Publications

Teaching

Business Ethics and Sustainability
Cross Cultural Leadership Skills
Digital Project Management - Tools and Techniques.
International Business Analyst
International Consultancy Project (ICP)
International Business Foundations and Trends
International Business and Digital Economy
Strategy and Transformation
Planning and Control Systems
Project Management
People Management in Projects

Qualifications and Recognitions

Qualifications

Professional Development Course for External Examiners
2019 - 2019
Advanced Professional Development Certificate - Research Degree Supervision
2015 - 2016
P.G Certificate in Teaching and Learning in Higher and Professional Education
2015 - 2016
PhD in Political Marketing
2010 - 2015
MSc in Marketing Management
2005 - 2007
B.Ed. Education Science
1987 - 1992

Recognitions

External Examiner- Roehampton University
External Examiner - University of East London
Member of the Corporate Advisory Group - Association for Project Management
Fellow - AdvanceHE
Recipient of TIRI Research Award

Publications

View all Publications