Ms Annabeth Robinson
School of Arts, Media and Creative Technologies
Current positions
Lecturer
Biography
Annabeth is a creative technologist and filmmaker whose practice spans immersive media, virtual worlds, and animation. Since the early 2000s, she has produced exhibition-based immersive work. Recent projects include Deep Water, a projection-mapped installation created with Yorkshire Life Aquatic for Lightwaves Festival, MediaCity (2023), and an immersive animation developed in Unreal Engine for Havelok’s Kingdom (Innovate-funded, 2025), produced by Bright & Shiny. She has also created visuals and animated video backdrops for Ya Devi, an Arts Council–funded dance theatre production devised by Devika Rao, staged at The Stage, Leeds (2015)
She is Course Leader for MA Animation at the University of Salford and has over 20 years’ experience teaching across higher education, specialising in creative development, industry engagement, and practice-based research. Her academic contribution has been recognised through her award of Senior Fellowship of the HEA. Her research includes award-winning work in serious games, developed in collaboration with the University of Leeds’ Department of Earth and Environment. This project won a Times Higher Education Award for Outstanding Digital Innovation in Teaching or Research (2016) and was presented at ALT-C (2015) and Jisc Digifest (2017).
Based in Leeds, she actively supports the animation community through convening the Yorkshire Animation Meetup. Her current research interests include AI and virtual production, with recent invitations to speak on the When Creatives Embrace AI panel at the Children’s Media Conference (2025) and the XR Stories Unlocking Creativity panel at Production Park, Wakefield (2022)
Areas of Research
AI for Creative Production Pipelines
Immersive Storytelling
Digital Puppets
Motion Graphics
Serious Games
Virtual Production and Virtual Art Direction ( VAD )
Virtual Art and XR Galleries
Documentary Animation
Storyworlds & Transmedia
PGT - Animation Exploration
PGT - Pipelines & Workflows
PGT - Major Animation Project
PGT - Exploring Collaborative Practice
PGT - Professional and Cultural Contexts
BA - Intro to Creative Play
BA - Creative Collaboration
Qualifications
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PGCE
2005 - 2006 -
Film & TV Drama ( Direction )
1997 - 1998 -
Film & TV Drama ( Post Production and Sound )
1996 - 1997 -
Interactive Arts
1992 - 1995
Recognitions
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External Academic - Validation Panel - MA Animation + BA Animation - Arts University Bournemouth
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External Academic - Validation Panel - BA Animation + BSc VFX and Virtual Production - Staffordshire University
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Senior Fellow HEA
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Times Higher Education Award - Outstanding Digital Innovation in Teaching or Research ( 2016 )