Short Course: Data Analytics and Machine Learning

Categories: University Campus

As part of the Higher Education Short Course Trial Challenge competition, the University of Salford has developed the Data Analytics and Machine Learning short course as one of six new courses in partnership with industry.

This course is designed to develop the next generation of data analysts. If you want to advance your technical skills and knowledge but don’t have previous experience in this field, this 12-week course will help you develop the essential skills required.

You will gain an understanding of programming, statistics and machine learning – all skills that are currently sought after by a range of employers. This course has been developed by our expert academics, with direct input from industry professionals.

On this course you will:

  • Develop the fundamental skills required for roles in data analytics and data science, such as working with SQL databases and data mining in Python and R.
  • Learn how to carry out exploratory data analysis and data visualisation, and communicate your findings to a non-technical audience.
  • Discover a range of machine learning tools and techniques and their applications, including forecasting, classification, clustering and text mining.
  • Explore how data analytics and Big Data can be used to inform business decision making.
  • Gain specialist knowledge that can be applied in multiple sectors, including marketing, healthcare, retail, finance and construction.

This course is designed to give you a fundamental understanding of the concepts, techniques and skills used in data analytics and machine learning. 


It covers:

  • An introduction to databases and Structured Query Language (SQL), including SQL data types and functions, and creating reports with Excel and SQL.
  • An introduction to machine learning and data mining, including core data mining and text mining concepts, techniques and processes, and how to apply them to real-world problems.
  • An overview of machine learning techniques, and advanced predictive modelling concepts and algorithms, using Python. Concepts will include the origins of machine learning and how a computer learns by example.
  • Methods of forecasting numeric data and predicting future events.


Further information on the courses can be found below:

  1. Digital Capabilities (L5)
  2. Data Analytics and Machine Learning (L4)
  3. Immersive Website Design and Development (L4)
  4. Creative Coding (L4)
  5. Data Analysis for Business (L4)
  6. Digital Marketing for Small Businesses (L4)


For all press office enquiries please email communications@salford.ac.uk.