Salford joins the COP conversation with LinkedIn video series
As Brazil prepares for the annual COP30 next week, the University is launching a short-form video series, Talking COP, which aims to make complex climate and sustainability issues accessible and engaging for all audiences.
Launching on Monday 10 November, the series will see Salford researchers explore key COP themes such as circular economy, urban adaptation, food systems and the future of clean energy. Each video will explain or debunk a topic related to the theme of the day, giving the audience a key takeaway or actionable insight.
Addressing the global climate crisis, the series will include academics from across the University who are driving research on sustainability, climate action and social justice. Confirmed contributors include:
- Professor Pauline Deutz, Professor of Circular Economy and Sustainability, Salford Business School - explaining what a circular economy is and how to achieve one.
- Professor Mike Hardman, Professor of Urban Sustainability, School of Science, Engineering and Environment - focusing on adaptation and greening cities.
- Deborah Smailes, Lecturer in Fashion Business and Marketing, School of Arts, Media and Creative Technology – exploring the sustainability challenges in fashion.
- Dr David Beck, Lecturer in Social Policy, School of Health and Society - discussing poverty, social security and food systems.
Professor Pauline Deutz, who has recently joined the University as Professor of Circular Economy and Sustainability, said: “COP30 is a crucial moment for accelerating emission reductions. Progressing the transition towards a circular economy is critical for that by reducing waste, keeping resources in use for longer, and reshaping how societies produce and consume. I’m delighted to join Salford at such a pivotal time and contribute to this global conversation.”
As the host country, Brazil is committed to strengthening multilateralism and building consensus on global targets to reduce greenhouse gas emissions that contribute to the warming of the planet. This year’s historic summit will see the first COP conference in the Amazon, which is one of the world’s most vital ecosystems – it is home to thousands of indigenous communities and species, and stores billions of tonnes of carbon.
Significantly, COP30 marks the halfway point to 2030, when countries are expected to meet their Climate pledges under the Paris Agreement. COP30 will focus on efforts needed to limit the global temperature increase to 1.5C, and checking the progress made to do this since last year’s COP29.
Talking COP will be shared on the University of Salford LinkedIn channel throughout COP30, from Monday 10 November to Friday 21 November, with each video linked to a specific COP theme.
For all press office enquiries please email communications@salford.ac.uk.
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