Creative and Digital Media (Level 5)

In this module, you will gain an understanding of the rapidly changing world of entertainment and media marketing, learning how to integrate storytelling and marketing content across multiple media platforms. You will learn how to develop a core story crafted for a defined audience, as well as a narrative universe that can be flexibly franchised across multiple media platforms.

This module will accompany 'Video Shoot and Sound' by studying the process of video editing in parallel. The student will use their footage from 'Video Shoot and Sound' to help inform the video edit process. The beginning of the module will outline the fundamental processes of video editing, from a perspective of workflow and terminology rather than specific software training. This allows students to approach any video editing software with knowledge and understanding. The individual edit will develop the individual learners fundamental skills, where the group project will emulate project management and team processes as found in a small scale production business.

In this module, you familiarise yourself with three-dimensional software and production pipelines along with its application in different creative production contexts.

In this module you will learn how to create a video including how to use a camera, how to light a scene, how to focus and how to record sound to a professional standard.

This module brings the creating and editing skills you have been learning together, and gives you the opportunity to practise a complete shoot and edit to a professional standard.

This module will show you how to communicate with and nurture relationships with clients. This will include how to understand, articulate and interpret live briefs and projects and progress to delivering appropriately constructed and designed content to a deadline.

This module introduces you to emergent technologies such as virtual and augmented reality and their

application in multiple design contexts such as entertainment, marketing, retail and education. This module focuses on storytelling, exploring the new creative and expressive affordances of immersive and augmented media for conveying stories through the web and immersive devices.

On this module you will have the chance to take the creation of an advertising video through its entire journey. This brings together for you all the skills you have so far acquired in video conception and creation, from analysing the market and the audience, to creating and delivering the right video to the client, to distributing it

This module covers the basics of what you will need to do, as industry professionals, before a shoot in order to make sure it is properly put together. This covers topics from insurance, cast management and risk assessment to health, safety and budgeting.

Digital designers very rarely work alone. In the complex digital landscape we live today, designers and developers almost never work in isolation from other professionals. This module will provide you with the opportunity to work with students from other programmes in industry-led briefs, developing your understanding of project management and professional communication.

This module takes you right out into the real world of production. It provides you with the opportunity to showcase your creative and digital media skills through engagement with, and delivery of, a live industry brief.