Creative Technologies Research Centre

Man with VR headset

Creating a collaborative space for pioneering and shaping the future landscape of technology and creativity.

The Creative Technologies Research Centre (CTRC) is an interdisciplinary research community exploring the intersections between creative practice and emergent technology innovations. The centre's main objective is to create a platform for the collaboration and advancement of research projects that creatively utilise technology in areas such as film, music, performance, broadcasting, games, immersive media, artificial intelligence and machine learning. As an inherently interdisciplinary unit, the centre actively promotes collaboration with various communities, industry partners and other schools.

Our main goals are to:

  • Foster interdisciplinary collaboration on creative technologies within the School of Arts, Media and Creative Technologies and university-wide, promoting synergies across diverse academic disciplines.
  • Serve as a conduit for active research and knowledge exchange with creative industries through establishing robust regional and international partnerships.
  • Champion the practical applications of creative technologies in addressing societal challenges.

Provide comprehensive support for the community of early-career and postgraduate researchers in the field of creative technologies, offering training, networking opportunities, and cultivating an inclusive research environment.

Culture, Communications and Media (CCM)

Journalism students using green screen facilities at MediaCity

The cultural, communication and media research group (CCMRG) undertakes research in the conceptual, applied and practice-based aspects of culture, film and media with a focus on established and new digital media.

Our members explore aspects of digital culture and heritage; film and film production; and media industries and media systems, broadly defined. Research in the CCM field at Salford dates back to 2001. In the REF2021 exercise, 82% of the research submitted by Salford in the CCM field was graded internationally excellent or world leading.

Music and Performance

Lila Abdel-Kaber dance performance

The Music and Performance Research Group comprises practitioners of, and writers on, subjects related to music, theatre, drama and dance. Members of the group actively compose music, write drama and comedy, perform and devise theatre, work in applied theatre and digital contexts, create technological applications, record and engineer sound, and write about all aspects of cultural theory related to these practices.

We are particularly adept at using collaborative and interdisciplinary and Practice as Research (PaR) methods in addressing research inquiries. We have well-established creative and research partnerships with the BBC Philharmonic orchestra, Psappha, Manchester Collective, Imitating the Dog, Blast Theory, Triangle Theatre (UK) and Ridiculusmus (UK/Australia). Our researchers act as consultants for the Blue Note recording label, as well as regularly having work broadcast on BBC Radio 3 and 4.


Get in Touch

For more information, please contact:

Dr Juan Hiriart -