Dr Yun Chen
Salford Business School
Current positions
Subject Group Head
Biography
Dr Yun Chen is the Senior Lecturer of Business IT in Salford Business School, University of Salford, UK. She is also the Cluster Lead of Disruptive Technology and Subject Head of Digital Business & Information Systems at the School. Dr Chen hold a PhD in information systems and her main research focuses upon application of digital technologies in business Operation and Information Management, Information Systems and Digital Transformation. Dr Chen is am currently supervising 6 PhD students on the topics of Digital Innovation in UK SMEs, M-learning in Higher Education, Digital Transformation and the Senior Fellow of Higher Education Academy (SFHEA).
Areas of Research
Dr Yun Chen hold a PhD in Information Systems and her main research focuses upon application of digital technologies in business and Higher Education contexts, which informs her innovative teaching and deep student engagement.
Areas of Supervision
Dr Chen currently supervising PhD students on the topics of Digital Innovation in UK SMEs, M-learning in Higher Education, Digital Transformation.
Dr Yun Chen's teaching subjects relate to Business Disruptive Technologies, Operation and Information Management, Digital Marketing Strategy and Technologies, Information Systems and Digital Transformation, M-Commerce and Digital Workplace at both UG and PG levels. Dr Chen is also External Examiners in 3 Universities.
Qualifications
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Information Systems
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Chemical Mechanism
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Computing
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HE Research and Practice
Publications
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Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China
Zhao, Y., Wang, A., Chen, Y., & Liu, W. (2021). Investigating inclusive entrepreneurial ecosystem through the lens of Bottom of the Pyramid (BOP) theory : case study of Taobao Village in China. Chinese Management Studies, 15(3), 613-640. https://doi.org/10.1108/CMS-05-2020-0210
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Towards a unified model of HCI and ISB for user interfaces
Alazemi, T., Chen, Y., & Kutar, M. (2020). Towards a unified model of HCI and ISB for user interfaces. Heliyon, 6(9), e04662. https://doi.org/10.1016/j.heliyon.2020.e04662
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Service innovation and transformation : the case of WeChat
Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge
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How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China
Zhao, W., Wang, A., & Chen, Y. (2019). How to maintain the sustainable development of a business platform : a case study of Pinduoduo social commerce platform in China. Sustainability, 11(22), e6337. https://doi.org/10.3390/su11226337
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Internal fission strategies in corporate entrepreneurship : a case study in China
Zhao, W., Liu, W., & Chen, Y. (2019). Internal fission strategies in corporate entrepreneurship : a case study in China. Sustainability, 11(19), 5275. https://doi.org/10.3390/su11195275