Dr. Sean Chung
Salford Business School
Current positions
Programme Leader PG Digital Marketing
BIOGRAPHY
I completed my PhD in Marketing in the UK at Manchester Business School, with earlier academic study—Masters completed in the Caribbean and Undergraduate degrees in the USA. I joined Salford Business School in 2015, collectively I have approximately 15 years teaching experience, in part locally in the UK and at other universities internationally. Beyond academia I have acquired several years of senior managerial and supervisory experience in retail & services management, and business consultancy.
Areas of research
Service Quality, Customer Experience, Customer Loyalty, Online and Offline
Digital Marketing Communications, Marketing Management, Strategic Marketing Planning & Control; Services & Relationship Marketing
Online and Offline Customer Experience, Internal & External Service Quality, Relationship Marketing, Digital Technology and Services (e-service, e-quality, e-loyalty, e-marketing.)
Qualifications
- PhD in Marketing, Manchester Business School, UK
- MSc in Management Studies (marketing), the University of the West Indies (UWI), Trinidad
- BSc Double Major in International Business and Finance/Economics, Barry University, USA
- Postgraduate Certificate in Academic Practice, Manchester Metropolitan University, UK
Memberships
- Fellow of Higher Education Academy, UK
I am happy to consider PhD applications in areas identified under my research interests, or generally in the areas of marketing/digital marketing as it relates to customer experience and service delivery whether online or offline mediums