Dr. Sean Chung

Salford Business School

Photo of Dr. Sean Chung

Contact Details

Maxwell Building 325

Please email for an appointment.

Current positions

Programme Leader PG Digital Marketing


I completed my PhD in Marketing in the UK at Manchester Business School, with earlier academic study—Masters completed in the Caribbean and Undergraduate degrees in the USA. I joined Salford Business School in 2015, collectively I have approximately 15 years teaching experience, in part locally in the UK and at other universities internationally. Beyond academia I have acquired several years of senior managerial and supervisory experience in retail & services management, and business consultancy. 

Areas of research

Service Quality, Customer Experience, Customer Loyalty, Online and Offline


Digital Marketing Communications, Marketing Management, Strategic Marketing Planning & Control; Services & Relationship Marketing

Research Interests

Online and Offline Customer Experience, Internal & External Service Quality, Relationship Marketing, Digital Technology and Services (e-service, e-quality, e-loyalty, e-marketing.) 

Qualifications and Memberships


  • PhD in Marketing, Manchester Business School, UK
  • MSc in Management Studies (marketing), the University of the West Indies (UWI), Trinidad
  • BSc Double Major in International Business and Finance/Economics, Barry University, USA
  • Postgraduate Certificate in Academic Practice, Manchester Metropolitan University, UK
  • Fellow of Higher Education Academy, UK

Postgraduate Research

I am happy to consider PhD applications in areas identified under my research interests, or generally in the areas of marketing/digital marketing as it relates to customer experience and service delivery whether online or offline mediums