Dr. Peter Reeves

Salford Business School

Photo of Dr. Peter Reeves

Contact Details

Maxwell 613

Please email for an appointment.

Current positions

Head of the Marketing and Leisure Academic Subject Group


Dr. Peter Reeves is  Head of the Marketing and Leisure Academic Subject Group at Salford Business School and is Programme Leader for MSc Marketing.

Areas of research

Politics, Marketing, Higher education marketing


Dr. Reeves is also a dedicated educator. He teaches (in conjunction with academic colleagues) a range of degree modules. These include/ have included at BSc level Marketing Management and Integrated Marketing Communications. At MSc level he also taught Marketing and Services Management, Strategic Marketing Management, Brand Management, Marketing Management, Strategic Management and Managing Customers and Markets. He has taught extensively on the postgraduate block release intensive module delivery at University of Salford Media City Campus, and has considerable expertise in e-learning methodologies. He is currently a Technology Enhanced Learning Champion at the University of Salford.

He is an experienced external examiner with current appointments at Glyndwr University and   previous external examination appointments to Kingston University (Postgraduate) and New Bucks University (Undergraduate). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programmes, and reviewer for University of Buckingham. He has significant experience in leading programme design and validation in the marketing area at undergraduate and postgraduate level. He serves on the University of Salford Programme Approval and Review Committee.

Research Interests

His main research interest is political marketing. His work has been published in peer reviewed journals and he is a regular presenter and contributor to major research conferences. His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management and Journal of Non-profit and Public Sector Marketing. He was Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016).

Qualifications and Memberships


Dr. Reeves  was educated at the University of Birmingham where he earned a Bachelor of Commerce Honours Degree, an MSc in Economic Development Research and Policy and a Doctorate in Commerce. He has held several scholarships most notably the Joseph Chamberlain Scholarship.


Dr. Reeves is a Senior Fellow of the Higher Education Academy (SFHEA), Fellow Member of the Academy of Marketing Science and Member of the Academy of the Marketing (MAM). He is Deputy Chair of the Political Marketing Special Interest Group of the Academy of Marketing and will be co-chair of the Political Marketing track at the Academy of Marketing 2018. He is also serves on the Political Studies Association Political Marketing Group where he has responsibility for event organisation. He chaired the 1st Political Marketing Group meeting on Political Marketing and the Future of the Labour Party at the University of Salford in 2017.

Postgraduate Research

He is a successful doctoral supervisor, and has actively supervised varied PhD projects to successful completion. He has also been internal examiner on several PhD theses.

PhD Supervision: My main research interest is in the area of political marketing. I would be interested in supervising future doctoral students in the general areas of political marketing/ campaigning, as well as more broadly in the marketing area.