Dr. Peter Reeves
Salford Business School
Subject Head: Marketing
Dr. Peter Reeves is Senior Lecturer and Subject Head: Marketing at Salford Business School. He is also Programme Leader for MSc Marketing. He has significant experience of managing academic teams, including line managing a large Marketing and Leisure academic subject group which comprised courses and colleagues working in marketing, international business, tourism and events management.
His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management , Journal of Non-profit and Public Sector Marketing, and International Journal of Educational Management. He was Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016), and currently serves on the editorial review board of the European Journal of Marketing. He is also an highly experienced doctoral supervisor
He has taught extensively on the postgraduate block release intensive module delivery and has considerable expertise in e-learning methodologies. He has also taught on the Help to Grow program in the area of brand management, and as well at MBA level on Marketing and Operations.
He is an experienced external examiner with appointments previously held at Glyndwr University, Kingston University (Postgraduate) and New Bucks University (Undergraduate). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programs, and reviewer for University of Buckingham. He has significant experience in leading program design and validation in the marketing area at undergraduate and postgraduate level. He serves on the University of Salford Program Approval and Review Committee and University of Salford Academic Regulations Sub-Committee.
Areas of research
Politics, Marketing, Higher education marketing
Areas of supervision
Politics, Higher Education Marketing, Marketing
Dr. Reeves is also a dedicated educator. He teaches (in conjunction with academic colleagues) a range of degree modules. These include/ have included
At BSc. level
- Marketing Management
- Integrated Marketing Communications
- Brand Management.
At MSc. level he also taught
- Marketing and Services Management
- Strategic Marketing Management
- Brand Management
- Marketing Management
- Strategic Management
- Managing Customers and Markets.
His main research interests are:
- Higher Education Marketing
- Bachelor of Commerce Honours Degree (University of Birmingham)
- MSc in Economic Development Research and Policy
- And a Doctorate in Commerce.
- Senior Fellow of the Higher Education Academy (SFHEA)
- Fellow Member of the Academy of Marketing Science
- Fellow of the Chartered Management Institute (FCMI)
He is a successful doctoral supervisor, and has actively supervised varied PhD projects to successful completion. He has also been internal examiner on several PhD theses.
PhD Supervision: My main research interest is in the area of political marketing. I would be interested in supervising future doctoral students in the general areas of political marketing/ campaigning, as well as more broadly in the marketing area.