Mr Paul Walters
Faculty of Social Science, Humanities and the Arts for People and the Economy (BN)
Current positions
Lecturer in Management (Sports)
Biography
Paul Walters is a Lecturer and Programme Leader for BSc (Hons) Sport Business Management at Salford Business School, University of Salford. He is a Senior Fellow of the Higher Education Academy (SFHEA). He has more than 25 years of experience across higher education and the international events, festival and sport industries.
Before joining Salford in 2022, Paul was a Lecturer and programme leader at Staffordshire University. There he led the Esports and Events Management courses. Earlier he was Associate Dean at the Academy of Live Technology, where he was academic lead for all degree provision under a University of Bolton franchise agreement. He also spent more than a decade as Senior Lecturer and Programme Leader for Event Management at Manchester Metropolitan University, and started his academic career at Leeds Beckett University.
Paul has taught extensively overseas, including at ANGELL Business School (Germany), EM Normandie Business School (France), IMI University Centre (Switzerland) and Guangdong Industry Technical College (China). His industry work includes Manchester United FC, the Bupa Great Manchester Run, Parklife music festival, Creamfields, V Festival, the PGA European Tour Denmark and the Dubai International Airshow.
He is co-author of the Sage textbook Events Management: Principles and Practice. He is also an experienced external examiner and validation panel member across several UK institutions.
Areas of Research
Research investigation, digital technology, VR and augmented reality as a method to enhance teaching and learning along with gathering data on audience experience at live events, utilizing venues and sport stadiums.
Paul's teaching is built on experiential and authentic learning. Over his career he has developed a portfolio of live client briefs, industry assessment days, placement schemes and industry-partnered projects. These give students direct experience of the sport, events and creative industries. He has more than 25 years of teaching experience across HE Levels 4–7, in the UK and internationally.
Qualifications
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Master of Design
1994 - 1995 -
Exhibition & retail Design
1988 - 1990