Dr Michael Evans
Salford Business School
Maxwell Building,
The Crescent.
Salford
M5 4WT
Current positions
Lecturer in Marketing
Biography
Biography
Dr. Michael Evans is a lecturer in Marketing, with twenty years of higher education experience, who joined Salford Business School in January 2003. Dr Michael Evans has experience in Hospitality and Tourism industry before coming to the academia.
Dr Michael Evans has obtained his BA (Hons) in Applied Consumer Studies and MSc in Food Quality Management from Salford University, followed by PGCE from University of Bolton, UK. Dr Michael Evans has obtained his PhD from University of Salford in 2018.
Michael is the Programme Leader for MSc Marketing and the International Partnership Link Tutor for Sentral College, Malaysia
His present area of teaching consists of Services Marketing, Digital Marketing Communications Online-Offline Consumer Bahaviour, Research Methods, Entrepreneurship and Events, Hospitality & Tourism marketing.
Additionally, he is involved in Industry Collaboration Project Supervision as well as PhD and DBA Supervision in University of Salford, Salford Business.
Dr Michael Evans research interests span the Customer Relationship Marketing, Cross Cultural Communications, Hospitality and Tourism Management. He has made publications in International Journals, Book Chapters and Peer Reviewed Case Studies.
Areas of Research
Services and Relationship Marketing
Internal Service Quality
National Culture and Organisational Culture
Hospitality and Tourism Management
Qualifications
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PhD
2011 - 2018 -
MSc
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BA(Hons)
-
PGCE
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FSM