Dr Michael Evans

Salford Business School

Photo of Dr Michael Evans

Contact Details

University of Salford, Salford Business School.
Maxwell Building,
The Crescent.
M5 4WT
0161 295 2028

Current positions

Lecturer in Marketing


Dr. Michael Evans is a lecturer in Marketing, with twenty years of higher education experience, who joined Salford Business School in January 2003. Dr Michael Evans has experience in Hospitality and Tourism industry before coming to the academia.
Dr Michael Evans has obtained his BA (Hons) in Applied Consumer Studies and MSc in Food Quality Management from Salford University, followed by PGCE from University of Bolton, UK. Dr Michael Evans has obtained his PhD from University of Salford in 2018.

Michael is the Programme Leader for MSc Marketing and the International Partnership Link Tutor for Sentral College, Malaysia

His present area of teaching consists of Services Marketing, Digital Marketing Communications Online-Offline Consumer Bahaviour, Research Methods, Entrepreneurship and Events, Hospitality & Tourism marketing.

Additionally, he is involved in Industry Collaboration Project Supervision as well as PhD and DBA Supervision in University of Salford, Salford Business.
Dr Michael Evans research interests span the Customer Relationship Marketing, Cross Cultural Communications, Hospitality and Tourism Management. He has made publications in International Journals, Book Chapters and Peer Reviewed Case Studies.

Areas of Research

Services and Relationship Marketing
Internal Service Quality
National Culture and Organisational Culture
Hospitality and Tourism Management

Qualifications and Recognitions

  • PhD

    2011 - 2018
  • MSc

  • BA(Hons)

  • PGCE

  • FSM