Adam King
School of Health & Society
Biography
Working within the University of Salford's media psychology department, my research centres around understanding individuals' cognitive processes from experiencing a phenomenon to generating an utterance/producing a specific behaviour.
As an extension, my research aims to identify covert prejudicial language used within the media and the behaviour consequences it may generate in its audiences.
Areas of Research
Media Psychology
Psycholinguistics
Linguistic Intergroup Bias
Linguitic Expectancy Bias
Covert Prejudice
Language and AI
Qualifications
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Applied Psychology
2023 - 2025 -
Philosophy and Psychology
2020 - 2022 -
Medicinal Chemistry
2010 - 2011 -
Medicinal Chemistry
2007 - 2010