Students create content for Northern Roots at Manchester Histories Festival 2022

As part of the ongoing partnership between Northern Roots and the University of Salford, MA Digital Video & Marketing students were set a brief to pitch and create content for the Northern Roots at Manchester Histories Festival 2022.

Kimo Morrison, Communications, Arts & Engagement Lead for Northern Roots, said: “Northern Roots is committed to working emerging talent at early career development stage. What you need most as a graduate entering the creative industries, is experience of working in the industry. That is often hard to get. Even harder, is getting real world editorial opportunities that allow you to flex your creative muscles as an individual content maker.

“Northern Roots partnership with the University of Salford allows students to pitch to real-world creative briefs, experience creating content for a client from concept to completion, and have their content showcased on a clients web and social platforms. The process allows the student to grow in confidence and ambition, and Northern Roots get fabulous content in return.”

The Manchester Histories Festival happens every two years and the theme this year is the History of Climate Change.

MA students, Emma Shacklady and Alice Newall, both made content for the festival. Emma used another student on her course, Aidan Tyas, as her videographer. Emma said: "I have loved being a part of a project that is not only raising awareness of climate change but highlighting the impact Oldham is having on the cause."

Alice Newall used short form content to help tell the story ‘From Industrial Revolution to Green Revolution’. She said: “I really enjoyed working on this project! It's rare in your early career to be given so much creative freedom when producing work for an established client. Making a serious and important topic into a fun and exciting piece of content was a challenge; but this project provided me with a lot of creative skill practice and problem-solving situations that have taught me transferable skills that I will take into future roles.”

View Alice Newall's Northern Roots content here https://youtu.be/yyBIrkLF7Ik.