Salford scoops four PR awards for triumphant EH2.0 launch
It was a multi-award winning evening for Salford last night (Thursday 30 November) which saw them win four prizes at the CIPR North West PRide Awards. The PRide Awards are the UK's leading regional PR awards, celebrating the profession’s outstanding practice and creativity from the last year.
With partners Weber Shandwick, the Salford team had been shortlisted in four categories for their work on the launch of Energy House 2.0 in January this year.
At a ceremony held in the Edwardian Hotel in central Manchester the team claimed gold awards in Construction, Property or Infrastructure Campaign, Best Use of Media Relations, Environmental Campaign, and silver for Best Long-term Campaign, despite being up against tough competition from across the North West.
The launch campaign for Energy House 2.0 made headlines around the world earlier this year. BBC Breakfast broadcast live from the facility to help showcase its potential to help the world on the road to Net Zero by allowing for testing and research into ways to make housing more energy efficient.
In the subsequent days and weeks, media from around the world covered the story, with coverage in more than 50 different countries from Australia to Vietnam.
Hannah Burchell, Director of Marketing, Communications & External Relations at the University of Salford, said: “Congratulations to whole team on this amazing success. It was a real team effort and the awards last night are recognition of the impact the launch campaign had not just in our region but nationally and across the world.”
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