Salford Digital Manager scoops top accolade at prestigious global marketing awards

Categories: University Campus

The University of Salford's Digital Manager has won 'Marketer of the Year’ at the global Chartered Institute of Marketing (CIM), Marketing Excellence awards 2023. 

Marketing team at CIM awards

Digital Manager Ella Swain, who works in Marketing, Recruitment and External Relations (MRER), took home the most coveted award of the evening for her work on the University’s Clearing campaign.  

Ella plays a huge part in recruiting new students during Clearing each year and is always working on new and innovative ways to attract prospective students to our university. She has helped Salford redevelop its approach for course promotion in Clearing which has helped the university meet wider targets.  

Ella was described in the nomination as a ‘worthy winner’ who has ‘raw talent’ and thinks outside the box and evaluates her success down to the last statistic to enhance future performance.  

Now in their twelfth year, the awards illustrate the range of creative talent from in-house teams and agencies in the field of marketing. Held at London’s The Brewery last week, comedian Tom Allen announced the winners and recognised the best industry talent from across the world. 

Ella said: “I’m absolutely thrilled and extremely proud for my work to have recognised by CIM and was delighted (and more than a little bit surprised) to win the award on the night.  

“It meant a lot to have my hard work and contributions acknowledged by those I work with too.  

“I didn’t expect my name to be announced, so I was a little bit shocked when it was called. I had a fantastic evening at the event in London (and, as a GBBO fan, was a little starstruck when meeting the lovely Tom Allen!).  

“To be able to celebrate this success with my colleagues was a real highlight. “ 

Chris Daly, CEO at the Chartered Institute of Marketing said: “Congratulations to all the winners, this year’s submissions have been truly exceptional. 

“For over a decade, our awards have celebrated the industry’s triumphs and the exceptional organisations, teams and individuals. This year, selecting a winner for the Marketer of the Year award has proven more challenging than ever before. Congratulations to Ella for winning this prestigious award.”  

Huge congratulations, Ella! 

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