Salford businesses needed for vital research

Categories: Salford Business School

Business owners in Salford can give their views on what is needed to recover from Covid-19 thanks to a new project launched by the University of Salford.

Woman in face mask

It was announced last week that Salford will be in Tier Three, the strictest restrictions, when things start to reopen after the latest lockdown this week. The pandemic has had a devastating impact on many businesses, with certain sectors more badly affected than others, and the impact will be felt for many years to come.

Now a vital survey asking about the needs of business in the city during and after the pandemic needs as many companies as possible to take part. The aim of the research is to help Salford City Council plan a way forward for the future of the city, to benefit the economy and the wider community.

Dr Maria Rana, from the University of Salford Business School, who is leading the project, said: “We are trying to find what local businesses of all sizes who are based in Salford need from Government and council. That could be anyone from the BBC to a small local garage.

“We want as many businesses as possible to take part to make the research meaningful and ensure it has real impact. This is the only such project that focuses on solely on businesses in Salford.

“What are companies looking for from Salford? Is office space still required to the same level It is vital that the council understands where the economy is going and what is required.

“It is important to understand the impact, challenges, needs and opportunities of businesses at a local level We want to know how they have been impacted and what can be done better by local and national Government.”

Justin Bentham, Strategic Economic Growth Manager at Salford City Council, said: “Covid 19 has had a significant impact on the local Salford economy and so it is important we try to understand the dynamics of this so that we can respond as effectively as possible.”

To take part businesses simply need to go to https://www.surveymonkey.co.uk/r/MH3QVTN

For all press office enquiries please email communications@salford.ac.uk.